PPC for Startup: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Startup business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Startup
- Target Startup audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Startup and how it can boost your business.
What's PPC for Startup?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Startup business by placing Startup PPC ads in search engines, social media or on websites. But how to develop effective Startup PPC ads? Here are the steps:
5 Step Process To Creating Startup PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Startup ad, which can maximize your advertising revenue.
2. Set a Budget for Your Startup PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Startup ads ROI.
3. Target Startup Audience
You can target Startup audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Startup PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Startup PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Startup Competitors
Learning competitors' PPC strategies can help you understand the Startup audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Startup Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Startup? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Startup on Google, and they are your future customers. To get these potential customers, you need to bid on Startup keywords in AdWords (Google's advertising system) to get your Startup PPC ads to show up prominently in the search results.
Here are some high-quality Startup keywords to help you start a successful Google PPC journey.
| Rank | Startup Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | startup | 1.5M | 0.64 | 8 |
| 2 | pacaso startup | 390 | 2.89 | 6 |
| 3 | startup ideas for women | 483 | 0.27 | 18 |
| 4 | the startup of you | 720 | 0.85 | 64 |
| 5 | startup reddit | 1.9K | 2.42 | 1 |
| 6 | startup company | 49.5K | 1.67 | 17 |
| 7 | bolt startup | 1.3K | 3.38 | 2 |
| 8 | tech startup ideas | 2.8K | 1.11 | 12 |
| 9 | best indian startups | 5.4K | 0.20 | 8 |
| 10 | startup korea | 2.9K | 1.84 | 3 |
See More Startup Keywords
Also, you can use tools such as AdTargeting to monitor the Startup keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Startup website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Startup - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Startup PPC ads. On Bing, you can bid on Startup keywords for a lower price.
Here are the search volume and CPC for some of the top Startup keywords.
| Rank | Startup Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | startup lookup | 10 | 0.00 | Low |
| 2 | fast startup | 1.3K | 0.00 | Low |
| 3 | startup disck | 10 | 0.00 | Low |
| 4 | stop programs running startup | 0 | 0.00 | Low |
| 5 | business loan startup business | 0 | 0.00 | Low |
| 6 | startup funding stages | 60 | 0.00 | Low |
| 7 | good startup names | 10 | 0.00 | Low |
| 8 | run application startup linux | 0 | 0.00 | Low |
| 9 | low startup businesses | 10 | 0.00 | Low |
| 10 | startup show iptv | 25 | 0.00 | Low |
See More Startup Keywords
With these top Startup keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Startup ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Startup audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Startup audience report to give us an insight into the Startup audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Startup company | 101.7M | F:33.9% M:66.1% | 25-34:36% |
| 2 | Startup Weekend | 726.7K | F:39.5% M:60.5% | 25-34:46% |
| 3 | Startup ecosystem | 584.2K | F:20% M:80% | 25-34:44% |
| 4 | 500 Startups | 446.6K | F:23% M:77% | 25-34:42% |
| 5 | Jumpstart Our Business Startups Act | 85.6K | F:42.5% M:57.5% | 65+:27% |
| 6 | Startup Village | 67.9K | F:36% M:64% | 25-34:44% |
| 7 | OnStartups | 28.2K | F:19% M:81% | 25-34:41% |
| 8 | Startup.com | 460 | F:11% M:89% | 35-44:69 |
| 9 | The Startup Kids | 420 | F:30% M:70% | 18-24:26 |
| 10 | Seed accelerator | 1.6M | F:30.6% M:69.4% | 4:65% |
When you create Facebook PPC ads, researching other Startup Facebook pages can provide you with inspiration. Here are some popular Startup pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | StartUp30 | 190 | 15 | - |
| 2 | Startup Wear | 18.8K | 72 | ITA |
| 3 | Startup Lithuania | 18.7K | 51 | LTU |
| 4 | Startup Fair | 650 | 45 | - |
| 5 | Startup Cuba | 68.8K | 42 | - |
| 6 | Startup Village | 7.3K | 33 | - |
| 7 | Startup Thailand | 217.0K | 25 | THA |
| 8 | Startup Six | 922 | 22 | - |
| 9 | Safis StartUp | 328 | 19 | HUN |
| 10 | StartUp Nijmegen | 4.1K | 15 | - |
Through AdTargeting, we can get rich information about these Startup pages.
For example, StartUp30, it has got 190 likes and published 15 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Startup audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Startup - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Startup audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Startup audience through user interests.
PPC for Startup - tiktok
Here are some useful articles to help you market your Startup business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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