PPC for Software - Essential Tips & Platforms to Increase Sales

PPC for Software: Essential Tips & Platforms to Increase Sales

Software keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Software business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Software
  • Target Software audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Software and how it can boost your business.

Table of Contents:

What's PPC for Software?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Software business by placing Software PPC ads in search engines, social media or on websites. But how to develop effective Software PPC ads? Here are the steps:

5 Step Process To Creating Software PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Software ad, which can maximize your advertising revenue.

2. Set a Budget for Your Software PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Software ads ROI.

3. Target Software Audience

You can target Software audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Software PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Software PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Software Competitors

Learning competitors' PPC strategies can help you understand the Software audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Software Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Software? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Software on Google, and they are your future customers. To get these potential customers, you need to bid on Software keywords in AdWords (Google's advertising system) to get your Software PPC ads to show up prominently in the search results.

Here are some high-quality Software keywords to help you start a successful Google PPC journey.

Rank Software Keywords Search volume Cost Per Click Paid Difficulty
1 software 1.7M 0.67 12
2 software as a service 64.1K 4.49 11
3 editing software 61.5K 1.84 34
4 best video editing software 113.7K 1.92 32
5 photo editing software 71.7K 2.38 100
6 open broadcaster software 53.2K 0.64 14
7 sap software 69.5K 2.14 25
8 open source software 68.4K 2.61 9
9 system software 100.3K 0.91 2
10 best free video editing software 66.3K 1.78 26

See More Software Keywords

Also, you can use tools such as AdTargeting to monitor the Software keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Software website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Software keywords research - Adtargeting

PPC for Software - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Software PPC ads. On Bing, you can bid on Software keywords for a lower price.

Here are the search volume and CPC for some of the top Software keywords.

Rank Software Keywords Search volume Cost Per Click Paid Difficulty
1 free download wikipedia software 0 0.00 Low
2 game softwares 11 0.00 Low
3 computer software software 6.1K 0.02 High
4 linux logitech gaming software 10 0.00 Low
5 search creativity software 0 0.00 Low
6 best video downloader software 210 0.00 Low
7 software programs list 38 0.00 Low
8 everything software download 21 0.00 Low
9 free synonym software 0 0.00 Low
10 fast downloading software free download 33 0.00 Low

See More Software Keywords

With these top Software keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Software ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Software audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Software audience report to give us an insight into the Software audience.

Rank Interests Audience Gender Age
1 Software 1.1B F:34.9% M:65.1% 25-34:38%
2 Application software 890.4M F:41% M:59% 25-34:36%
3 Free software 660.3M F:35.3% M:64.7% 25-34:37%
4 Origin (digital distribution software) 104.4M F:48.8% M:51.2% 25-34:35%
5 Steam (software) 81.9M F:38.4% M:61.6% 25-34:36%
6 Software framework 80.8M F:43.7% M:56.3% 25-34:35%
7 Open-source software 67.2M F:41.6% M:58.4% 25-34:36%
8 Software engineering 60.0M F:35.4% M:64.6% 25-34:38%
9 Graphics software 31.8M F:29.9% M:70.1% 25-34:39%
10 Antivirus software 26.1M F:37.8% M:62.2% 25-34:30%

When you create Facebook PPC ads, researching other Software Facebook pages can provide you with inspiration. Here are some popular Software pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Software 11.2K 160 AUS
2 Software602 254 47 CZE
3 Software 2.9K 30 -
4 Veeam Software 197.4K 4153 USA
5 Software University 76.4K 1609 BGR
6 Tableau Software 337.9K 1024 JPN
7 Avast Software 3.9M 807 -
8 Greenhouse Software 7.5K 483 AUS
9 Blaster Software 14.1K 446 -
10 Altaro Software 9.3K 307 CAN

Through AdTargeting, we can get rich information about these Software pages.

For example, Software, it has got 11.2K likes and published 160 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Software audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Software keywords research - Adtargeting

PPC for Software - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Software audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Software audience through user interests.

Software keywords research - Adtargeting

PPC for Software - tiktok

Here are some useful articles to help you market your Software business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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