PPC for Software: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Software business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Software
- Target Software audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Software and how it can boost your business.
What's PPC for Software?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Software business by placing Software PPC ads in search engines, social media or on websites. But how to develop effective Software PPC ads? Here are the steps:
5 Step Process To Creating Software PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Software ad, which can maximize your advertising revenue.
2. Set a Budget for Your Software PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Software ads ROI.
3. Target Software Audience
You can target Software audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Software PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Software PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Software Competitors
Learning competitors' PPC strategies can help you understand the Software audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Software Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Software? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Software on Google, and they are your future customers. To get these potential customers, you need to bid on Software keywords in AdWords (Google's advertising system) to get your Software PPC ads to show up prominently in the search results.
Here are some high-quality Software keywords to help you start a successful Google PPC journey.
| Rank | Software Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | software | 1.7M | 0.67 | 12 |
| 2 | software as a service | 64.1K | 4.49 | 11 |
| 3 | editing software | 61.5K | 1.84 | 34 |
| 4 | best video editing software | 113.7K | 1.92 | 32 |
| 5 | photo editing software | 71.7K | 2.38 | 100 |
| 6 | open broadcaster software | 53.2K | 0.64 | 14 |
| 7 | sap software | 69.5K | 2.14 | 25 |
| 8 | open source software | 68.4K | 2.61 | 9 |
| 9 | system software | 100.3K | 0.91 | 2 |
| 10 | best free video editing software | 66.3K | 1.78 | 26 |
See More Software Keywords
Also, you can use tools such as AdTargeting to monitor the Software keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Software website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Software - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Software PPC ads. On Bing, you can bid on Software keywords for a lower price.
Here are the search volume and CPC for some of the top Software keywords.
| Rank | Software Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | free download wikipedia software | 0 | 0.00 | Low |
| 2 | game softwares | 11 | 0.00 | Low |
| 3 | computer software software | 6.1K | 0.02 | High |
| 4 | linux logitech gaming software | 10 | 0.00 | Low |
| 5 | search creativity software | 0 | 0.00 | Low |
| 6 | best video downloader software | 210 | 0.00 | Low |
| 7 | software programs list | 38 | 0.00 | Low |
| 8 | everything software download | 21 | 0.00 | Low |
| 9 | free synonym software | 0 | 0.00 | Low |
| 10 | fast downloading software free download | 33 | 0.00 | Low |
See More Software Keywords
With these top Software keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Software ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Software audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Software audience report to give us an insight into the Software audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Software | 1.1B | F:34.9% M:65.1% | 25-34:38% |
| 2 | Application software | 890.4M | F:41% M:59% | 25-34:36% |
| 3 | Free software | 660.3M | F:35.3% M:64.7% | 25-34:37% |
| 4 | Origin (digital distribution software) | 104.4M | F:48.8% M:51.2% | 25-34:35% |
| 5 | Steam (software) | 81.9M | F:38.4% M:61.6% | 25-34:36% |
| 6 | Software framework | 80.8M | F:43.7% M:56.3% | 25-34:35% |
| 7 | Open-source software | 67.2M | F:41.6% M:58.4% | 25-34:36% |
| 8 | Software engineering | 60.0M | F:35.4% M:64.6% | 25-34:38% |
| 9 | Graphics software | 31.8M | F:29.9% M:70.1% | 25-34:39% |
| 10 | Antivirus software | 26.1M | F:37.8% M:62.2% | 25-34:30% |
When you create Facebook PPC ads, researching other Software Facebook pages can provide you with inspiration. Here are some popular Software pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Software | 11.2K | 160 | AUS |
| 2 | Software602 | 254 | 47 | CZE |
| 3 | Software | 2.9K | 30 | - |
| 4 | Veeam Software | 197.4K | 4153 | USA |
| 5 | Software University | 76.4K | 1609 | BGR |
| 6 | Tableau Software | 337.9K | 1024 | JPN |
| 7 | Avast Software | 3.9M | 807 | - |
| 8 | Greenhouse Software | 7.5K | 483 | AUS |
| 9 | Blaster Software | 14.1K | 446 | - |
| 10 | Altaro Software | 9.3K | 307 | CAN |
Through AdTargeting, we can get rich information about these Software pages.
For example, Software, it has got 11.2K likes and published 160 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Software audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Software - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Software audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Software audience through user interests.
PPC for Software - tiktok
Here are some useful articles to help you market your Software business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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