PPC for Social Media - Essential Tips & Platforms to Increase Sales

PPC for Social Media: Essential Tips & Platforms to Increase Sales

Social Media keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Social Media business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Social Media
  • Target Social Media audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Social Media and how it can boost your business.

Table of Contents:

What's PPC for Social Media?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Social Media business by placing Social Media PPC ads in search engines, social media or on websites. But how to develop effective Social Media PPC ads? Here are the steps:

5 Step Process To Creating Social Media PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Social Media ad, which can maximize your advertising revenue.

2. Set a Budget for Your Social Media PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Social Media ads ROI.

3. Target Social Media Audience

You can target Social Media audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Social Media PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Social Media PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Social Media Competitors

Learning competitors' PPC strategies can help you understand the Social Media audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Social Media Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Social Media? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Social Media on Google, and they are your future customers. To get these potential customers, you need to bid on Social Media keywords in AdWords (Google's advertising system) to get your Social Media PPC ads to show up prominently in the search results.

Here are some high-quality Social Media keywords to help you start a successful Google PPC journey.

Rank Social Media Keywords Search volume Cost Per Click Paid Difficulty
1 Social media 1.2M 0.95 9
2 social media optimization 8.1K 3.44 11
3 instagram social media 6.5K 1.49 13
4 social media seo 3.0K 4.96 12
5 social media advertising 27.4K 6.66 23
6 open source social media 885 2.27 13
7 top social media influencers 2.6K 5.37 15
8 adults only social media 467 1.62 19
9 new social media platforms 2020 135 0.00 8
10 social media growth service 471 6.20 58

See More Social Media Keywords

Also, you can use tools such as AdTargeting to monitor the Social Media keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Social Media website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Social Media keywords research - Adtargeting

PPC for Social Media - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Social Media PPC ads. On Bing, you can bid on Social Media keywords for a lower price.

Here are the search volume and CPC for some of the top Social Media keywords.

Rank Social Media Keywords Search volume Cost Per Click Paid Difficulty
1 positive effects social media 13 0.00 Low
2 parlor com free social media 104 0.00 Medium
3 social media 101 322 0.00 Low
4 social media trends 129 0.06 High
5 social media trends today 16 0.00 Low
6 social media depression 97 0.00 Low
7 social media overview 10 0.00 Low
8 social media groups list 16 0.00 Low
9 conservative social media platform 37 0.00 Low
10 good things social media 0 0.00 Low

See More Social Media Keywords

With these top Social Media keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Social Media ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Social Media audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Social Media audience report to give us an insight into the Social Media audience.

Rank Interests Audience Gender Age
1 Social media 745.3M F:40.9% M:59.1% 25-34:38%
2 Social media marketing 99.2M F:42.6% M:57.4% 25-34:41%
3 Social media optimization 969.9K F:49.6% M:50.4% 25-34:39%
4 Social Media Examiner 490.6K F:56.4% M:43.6% 25-34:40%
5 Social Media Manager 226.5K F:42% M:58% 25-34:46%
6 Social Media Today 211.2K F:48.1% M:51.9% 25-34:43%
7 We are Social Media 112.7K F:43% M:57% 25-34:45%
8 Social Media Week 56.4K F:54% M:46% 25-34:42%
9 Social media measurement 5.5K F:37% M:63% 25-34:43%
10 Social media intelligence 4.3K F:37% M:63% 18-24:32%

When you create Facebook PPC ads, researching other Social Media Facebook pages can provide you with inspiration. Here are some popular Social Media pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Social Media Akademie 31.2K 560 DEU
2 Social Media Calendar 2.7K 157 -
3 Σεμινάριο social media 1.5K 125 -
4 Social Media Manager 8.6K 108 POL
5 Social Media Ondernemer 2.2K 105 -
6 VEN Social Media 305 72 -
7 YSRCP Social Media 171.6K 61 -
8 SJ Social Media 524 48 -
9 Social Media News 23.5K 35 -
10 Shield Social Media 6.2K 35 -

Through AdTargeting, we can get rich information about these Social Media pages.

For example, Social Media Akademie, it has got 31.2K likes and published 560 ads in total, and its audience is most distributed in DEU. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Social Media audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Social Media keywords research - Adtargeting

PPC for Social Media - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Social Media audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Social Media audience through user interests.

Social Media keywords research - Adtargeting

PPC for Social Media - tiktok

Here are some useful articles to help you market your Social Media business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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