PPC for Renewable Energy: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Renewable Energy business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Renewable Energy
- Target Renewable Energy audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Renewable Energy and how it can boost your business.
What's PPC for Renewable Energy?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Renewable Energy business by placing Renewable Energy PPC ads in search engines, social media or on websites. But how to develop effective Renewable Energy PPC ads? Here are the steps:
5 Step Process To Creating Renewable Energy PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Renewable Energy ad, which can maximize your advertising revenue.
2. Set a Budget for Your Renewable Energy PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Renewable Energy ads ROI.
3. Target Renewable Energy Audience
You can target Renewable Energy audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Renewable Energy PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Renewable Energy PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Renewable Energy Competitors
Learning competitors' PPC strategies can help you understand the Renewable Energy audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Renewable Energy Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Renewable Energy? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Renewable Energy on Google, and they are your future customers. To get these potential customers, you need to bid on Renewable Energy keywords in AdWords (Google's advertising system) to get your Renewable Energy PPC ads to show up prominently in the search results.
Here are some high-quality Renewable Energy keywords to help you start a successful Google PPC journey.
| Rank | Renewable Energy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | renewable energy | 246.0K | 2.88 | 26 |
| 2 | renewable and nonrenewable energy | 2.9K | 1.78 | 6 |
| 3 | biomass renewable energy | 2.9K | 3.90 | 7 |
| 4 | renewable energy for home | 1.0K | 4.51 | 85 |
| 5 | bulb renewable energy | 260 | 2.62 | 12 |
| 6 | cheapest renewable energy | 320 | 3.23 | 24 |
| 7 | most efficient renewable energy | 480 | 4.85 | 13 |
| 8 | cost of renewable energy | 1.0K | 5.05 | 13 |
| 9 | marine renewable energy | 480 | 2.83 | 12 |
| 10 | renewable energy day | 260 | 0.12 | 1 |
See More Renewable Energy Keywords
Also, you can use tools such as AdTargeting to monitor the Renewable Energy keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Renewable Energy website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Renewable Energy - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Renewable Energy PPC ads. On Bing, you can bid on Renewable Energy keywords for a lower price.
Here are the search volume and CPC for some of the top Renewable Energy keywords.
| Rank | Renewable Energy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | renewable energy | 33.0K | 0.24 | High |
| 2 | which renewable energy provider | 12 | 0.00 | Low |
| 3 | usage renewable energy | 0 | 0.00 | Low |
| 4 | public renewable energy companies | 15 | 0.00 | Low |
| 5 | nuclear energy vs renewable energy | 12 | 0.00 | Low |
| 6 | cost renewable energy vs fossil fuels | 0 | 0.00 | Low |
| 7 | renewable energy corp | 14 | 0.00 | Low |
| 8 | statistics of renewable energy | 10 | 0.00 | Low |
| 9 | meant renewable energy | 0 | 0.00 | Low |
| 10 | disadvantages renewable energy | 10 | 0.00 | Low |
See More Renewable Energy Keywords
With these top Renewable Energy keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Renewable Energy ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Renewable Energy audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Renewable Energy audience report to give us an insight into the Renewable Energy audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Renewable energy | 42.2M | F:35.7% M:64.3% | 25-34:27% |
| 2 | International Renewable Energy Agency | 209.5K | F:24% M:76% | 25-34:46% |
| 3 | National Renewable Energy Laboratory | 154.3K | F:45.2% M:54.8% | 65+:55% |
| 4 | Renewable Energy Association | 50.4K | F:52% M:48% | 25-34:23% |
| 5 | Renewable Energy Corporation | 40.7K | F:16% M:84% | 25-34:29% |
| 6 | RenewableEnergyWorld.com | 36.3K | F:16% M:84% | 25-34:45% |
| 7 | Energy security and renewable technology | 24.0K | F:32% M:68% | 25-34:26% |
When you create Facebook PPC ads, researching other Renewable Energy Facebook pages can provide you with inspiration. Here are some popular Renewable Energy pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Renewable Energy Solutions | 216 | 17 | - |
| 2 | Sunny Renewable Energy | 1.9K | 38 | - |
| 3 | GE Renewable Energy | 34.5K | 29 | - |
| 4 | Shop Renewable Energy | 467 | 305 | - |
| 5 | Sunshine Renewable Energy | 4.3K | 45 | AUS |
| 6 | Independence Renewable Energy | 653 | 22 | - |
| 7 | Nelnet Renewable Energy | 182 | 19 | - |
| 8 | Renewable Energy News | 11 | 16 | - |
| 9 | NJ - State Renewable Energy | 5.4K | 194 | - |
| 10 | RI - State Renewable Energy | 5.5K | 66 | - |
Through AdTargeting, we can get rich information about these Renewable Energy pages.
For example, Renewable Energy Solutions, it has got 216 likes and published 17 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Renewable Energy audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Renewable Energy - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Renewable Energy audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Renewable Energy audience through user interests.
PPC for Renewable Energy - tiktok
Here are some useful articles to help you market your Renewable Energy business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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