PPC for Restoration: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Restoration business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Restoration
- Target Restoration audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Restoration and how it can boost your business.
What's PPC for Restoration?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Restoration business by placing Restoration PPC ads in search engines, social media or on websites. But how to develop effective Restoration PPC ads? Here are the steps:
5 Step Process To Creating Restoration PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Restoration ad, which can maximize your advertising revenue.
2. Set a Budget for Your Restoration PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Restoration ads ROI.
3. Target Restoration Audience
You can target Restoration audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Restoration PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Restoration PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Restoration Competitors
Learning competitors' PPC strategies can help you understand the Restoration audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Restoration Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Restoration? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Restoration on Google, and they are your future customers. To get these potential customers, you need to bid on Restoration keywords in AdWords (Google's advertising system) to get your Restoration PPC ads to show up prominently in the search results.
Here are some high-quality Restoration keywords to help you start a successful Google PPC journey.
| Rank | Restoration Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | restoration | 673.0K | 0.12 | 29 |
| 2 | masonry restoration | 880 | 4.98 | 26 |
| 3 | restoration companies | 8.1K | 42.73 | 42 |
| 4 | fire restoration | 3.6K | 41.30 | 32 |
| 5 | water damage restoration near me | 3.6K | 80.46 | 65 |
| 6 | water restoration | 8.1K | 88.10 | 53 |
| 7 | art restoration near me | 1.0K | 2.58 | 22 |
| 8 | home restoration | 2.4K | 9.50 | 31 |
| 9 | heritage restoration | 1.0K | 1.76 | 12 |
| 10 | restoration services near me | 720 | 49.82 | 60 |
See More Restoration Keywords
Also, you can use tools such as AdTargeting to monitor the Restoration keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Restoration website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Restoration - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Restoration PPC ads. On Bing, you can bid on Restoration keywords for a lower price.
Here are the search volume and CPC for some of the top Restoration keywords.
| Rank | Restoration Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | restoration | 7.8K | 0.09 | High |
| 2 | restoration cleanup company tx | 0 | 0.00 | Low |
| 3 | corvette restoration shops | 33 | 0.00 | Low |
| 4 | restoration clean up service best | 0 | 0.00 | Low |
| 5 | ca restoration | 10 | 0.00 | Low |
| 6 | premier restoration services | 23 | 0.00 | High |
| 7 | cleanup restoration rice | 0 | 0.00 | Low |
| 8 | interior restoration service | 0 | 0.00 | Low |
| 9 | pay nj restoration online | 10 | 0.00 | Low |
| 10 | trunk restorations | 10 | 0.00 | Low |
See More Restoration Keywords
With these top Restoration keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Restoration ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Restoration audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Restoration audience report to give us an insight into the Restoration audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Building restoration | 4.3M | F:46.7% M:53.3% | 25-34:26% |
| 2 | Restoration Hardware | 3.3M | F:80.9% M:19.1% | 25-34:37% |
| 3 | Automotive restoration | 704.2K | F:6.3% M:93.7% | 25-34:23% |
| 4 | American Restoration | 534.2K | F:28.9% M:71.1% | 25-34:29% |
| 5 | Latemodel Restoration | 412.6K | F:5.9% M:94.1% | 25-34:39% |
| 6 | Turtle Island Restoration Network | 46.0K | F:77% M:23% | 25-34:23% |
When you create Facebook PPC ads, researching other Restoration Facebook pages can provide you with inspiration. Here are some popular Restoration pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 911 Restoration | 54.8K | 40 | - |
| 2 | Liberty Restoration | 360 | 155 | - |
| 3 | Total Restoration | 1.9K | 46 | - |
| 4 | Regal Restoration | 1.7K | 42 | - |
| 5 | MVP Restoration | 274 | 32 | - |
| 6 | Restoration PAC | 304.4K | 30 | - |
| 7 | Restoration Plug | 5.5K | 22 | - |
| 8 | Authentic Restoration | 831 | 21 | - |
| 9 | STOP Restoration | 65 | 20 | - |
| 10 | Car Restoration | 384 | 18 | - |
Through AdTargeting, we can get rich information about these Restoration pages.
For example, 911 Restoration, it has got 54.8K likes and published 40 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Restoration audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Restoration - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Restoration audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Restoration audience through user interests.
PPC for Restoration - tiktok
Here are some useful articles to help you market your Restoration business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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