PPC for Restoration - Essential Tips & Platforms to Increase Sales

PPC for Restoration: Essential Tips & Platforms to Increase Sales

Restoration keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Restoration business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Restoration
  • Target Restoration audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Restoration and how it can boost your business.

Table of Contents:

What's PPC for Restoration?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Restoration business by placing Restoration PPC ads in search engines, social media or on websites. But how to develop effective Restoration PPC ads? Here are the steps:

5 Step Process To Creating Restoration PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Restoration ad, which can maximize your advertising revenue.

2. Set a Budget for Your Restoration PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Restoration ads ROI.

3. Target Restoration Audience

You can target Restoration audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Restoration PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Restoration PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Restoration Competitors

Learning competitors' PPC strategies can help you understand the Restoration audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Restoration Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Restoration? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Restoration on Google, and they are your future customers. To get these potential customers, you need to bid on Restoration keywords in AdWords (Google's advertising system) to get your Restoration PPC ads to show up prominently in the search results.

Here are some high-quality Restoration keywords to help you start a successful Google PPC journey.

Rank Restoration Keywords Search volume Cost Per Click Paid Difficulty
1 restoration 673.0K 0.12 29
2 masonry restoration 880 4.98 26
3 restoration companies 8.1K 42.73 42
4 fire restoration 3.6K 41.30 32
5 water damage restoration near me 3.6K 80.46 65
6 water restoration 8.1K 88.10 53
7 art restoration near me 1.0K 2.58 22
8 home restoration 2.4K 9.50 31
9 heritage restoration 1.0K 1.76 12
10 restoration services near me 720 49.82 60

See More Restoration Keywords

Also, you can use tools such as AdTargeting to monitor the Restoration keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Restoration website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Restoration keywords research - Adtargeting

PPC for Restoration - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Restoration PPC ads. On Bing, you can bid on Restoration keywords for a lower price.

Here are the search volume and CPC for some of the top Restoration keywords.

Rank Restoration Keywords Search volume Cost Per Click Paid Difficulty
1 restoration 7.8K 0.09 High
2 restoration cleanup company tx 0 0.00 Low
3 corvette restoration shops 33 0.00 Low
4 restoration clean up service best 0 0.00 Low
5 ca restoration 10 0.00 Low
6 premier restoration services 23 0.00 High
7 cleanup restoration rice 0 0.00 Low
8 interior restoration service 0 0.00 Low
9 pay nj restoration online 10 0.00 Low
10 trunk restorations 10 0.00 Low

See More Restoration Keywords

With these top Restoration keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Restoration ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Restoration audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Restoration audience report to give us an insight into the Restoration audience.

Rank Interests Audience Gender Age
1 Building restoration 4.3M F:46.7% M:53.3% 25-34:26%
2 Restoration Hardware 3.3M F:80.9% M:19.1% 25-34:37%
3 Automotive restoration 704.2K F:6.3% M:93.7% 25-34:23%
4 American Restoration 534.2K F:28.9% M:71.1% 25-34:29%
5 Latemodel Restoration 412.6K F:5.9% M:94.1% 25-34:39%
6 Turtle Island Restoration Network 46.0K F:77% M:23% 25-34:23%

When you create Facebook PPC ads, researching other Restoration Facebook pages can provide you with inspiration. Here are some popular Restoration pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 911 Restoration 54.8K 40 -
2 Liberty Restoration 360 155 -
3 Total Restoration 1.9K 46 -
4 Regal Restoration 1.7K 42 -
5 MVP Restoration 274 32 -
6 Restoration PAC 304.4K 30 -
7 Restoration Plug 5.5K 22 -
8 Authentic Restoration 831 21 -
9 STOP Restoration 65 20 -
10 Car Restoration 384 18 -

Through AdTargeting, we can get rich information about these Restoration pages.

For example, 911 Restoration, it has got 54.8K likes and published 40 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Restoration audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Restoration keywords research - Adtargeting

PPC for Restoration - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Restoration audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Restoration audience through user interests.

Restoration keywords research - Adtargeting

PPC for Restoration - tiktok

Here are some useful articles to help you market your Restoration business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

More Industries You May Be Interested In:

RV Dealers