PPC for Retail: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Retail business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Retail
- Target Retail audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Retail and how it can boost your business.
What's PPC for Retail?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Retail business by placing Retail PPC ads in search engines, social media or on websites. But how to develop effective Retail PPC ads? Here are the steps:
5 Step Process To Creating Retail PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Retail ad, which can maximize your advertising revenue.
2. Set a Budget for Your Retail PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Retail ads ROI.
3. Target Retail Audience
You can target Retail audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Retail PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Retail PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Retail Competitors
Learning competitors' PPC strategies can help you understand the Retail audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Retail Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Retail? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Retail on Google, and they are your future customers. To get these potential customers, you need to bid on Retail keywords in AdWords (Google's advertising system) to get your Retail PPC ads to show up prominently in the search results.
Here are some high-quality Retail keywords to help you start a successful Google PPC journey.
| Rank | Retail Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Retail | 560.3K | 0.60 | 1 |
| 2 | retailing marketing | 9.9K | 2.85 | 13 |
| 3 | be a retailer | 10 | 0.00 | 20 |
| 4 | retail store information | 10 | 0.00 | 7 |
| 5 | categories of retail stores | 90 | 1.87 | 6 |
| 6 | www corp retail | 90 | 0.00 | 0 |
| 7 | retail sales articles | 10 | 0.00 | 10 |
| 8 | retailindustry | 170 | 0.00 | 2 |
| 9 | retail market | 5.4K | 1.95 | 6 |
| 10 | discount retail news | 10 | 0.00 | 10 |
See More Retail Keywords
Also, you can use tools such as AdTargeting to monitor the Retail keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Retail website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Retail - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Retail PPC ads. On Bing, you can bid on Retail keywords for a lower price.
Here are the search volume and CPC for some of the top Retail keywords.
| Rank | Retail Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | retail | 11.2K | 0.03 | High |
| 2 | retail store news | 12 | 0.00 | Low |
| 3 | retail stores sale | 0 | 0.00 | Low |
| 4 | types of retailers | 31 | 0.00 | Low |
| 5 | what is a retail company | 12 | 0.00 | Low |
| 6 | retail fixtures | 608 | 0.29 | High |
| 7 | retail coupons | 596 | 0.05 | High |
| 8 | retail business | 178 | 0.04 | Medium |
| 9 | retail store online | 14 | 0.18 | Medium |
| 10 | sas retail services | 687 | 0.32 | High |
See More Retail Keywords
With these top Retail keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Retail ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Retail audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Retail audience report to give us an insight into the Retail audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Retail | 838.5M | F:51.2% M:48.8% | 25-34:35% |
| 2 | Zara (retailer) | 152.3M | F:72.1% M:27.9% | 25-34:43% |
| 3 | Garage (clothing retailer) | 146.0M | F:39% M:61% | 25-34:33% |
| 4 | Extra (retail) | 46.0M | F:64.1% M:35.9% | 25-34:29% |
| 5 | Chico's (clothing retailer) | 41.2M | F:67.6% M:32.4% | 25-34:33% |
| 6 | Falabella (retail store) | 34.7M | F:59.7% M:40.3% | 25-34:34% |
| 7 | Retail banking | 27.9M | F:37.5% M:62.5% | 25-34:41% |
| 8 | Wholesale and Retail (constituency) | 12.4M | F:59.5% M:40.5% | 25-34:42% |
| 9 | Very (online retailer) | 7.9M | F:71% M:29% | 25-34:32% |
| 10 | Spar (retailer) | 7.7M | F:63.8% M:36.2% | 25-34:32% |
When you create Facebook PPC ads, researching other Retail Facebook pages can provide you with inspiration. Here are some popular Retail pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Alpiq Retail | 159 | 609 | - |
| 2 | Retail Express | 2.3K | 201 | - |
| 3 | American Retail | 2.8K | 173 | USA |
| 4 | Retail.ru | 11.7K | 79 | - |
| 5 | Aroma Retail | 5.4K | 64 | - |
| 6 | Perú-Retail | 81.3K | 53 | PER |
| 7 | Renault Retail | 52.8K | 48 | ZAF |
| 8 | Retail Rebel | 20.8K | 39 | USA |
| 9 | Kia Retail | 2.9K | 39 | ZAF |
| 10 | Fandom Retail | 2.7K | 36 | ARE |
Through AdTargeting, we can get rich information about these Retail pages.
For example, Alpiq Retail, it has got 159 likes and published 609 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Retail audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Retail - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Retail audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Retail audience through user interests.
PPC for Retail - tiktok
Here are some useful articles to help you market your Retail business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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