PPC for Roofing - Essential Tips & Platforms to Increase Sales

PPC for Roofing: Essential Tips & Platforms to Increase Sales

Roofing keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Roofing business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Roofing
  • Target Roofing audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Roofing and how it can boost your business.

Table of Contents:

What's PPC for Roofing?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Roofing business by placing Roofing PPC ads in search engines, social media or on websites. But how to develop effective Roofing PPC ads? Here are the steps:

5 Step Process To Creating Roofing PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Roofing ad, which can maximize your advertising revenue.

2. Set a Budget for Your Roofing PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Roofing ads ROI.

3. Target Roofing Audience

You can target Roofing audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Roofing PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Roofing PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Roofing Competitors

Learning competitors' PPC strategies can help you understand the Roofing audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Roofing Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Roofing? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Roofing on Google, and they are your future customers. To get these potential customers, you need to bid on Roofing keywords in AdWords (Google's advertising system) to get your Roofing PPC ads to show up prominently in the search results.

Here are some high-quality Roofing keywords to help you start a successful Google PPC journey.

Rank Roofing Keywords Search volume Cost Per Click Paid Difficulty
1 roofing 762.8K 9.91 31
2 metal roofing companies 4.3K 10.60 33
3 roll roofing 17.0K 4.07 95
4 lowes metal roofing 7.9K 1.77 100
5 roberts roofing 1.8K 11.79 30
6 central roofing 1.5K 12.89 22
7 home depot metal roofing 7.4K 2.81 100
8 affordable roofing near me 1.9K 22.55 65
9 single ply roofing 3.0K 3.25 30
10 tpo roofing 27.7K 7.04 54

See More Roofing Keywords

Also, you can use tools such as AdTargeting to monitor the Roofing keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Roofing website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Roofing keywords research - Adtargeting

PPC for Roofing - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Roofing PPC ads. On Bing, you can bid on Roofing keywords for a lower price.

Here are the search volume and CPC for some of the top Roofing keywords.

Rank Roofing Keywords Search volume Cost Per Click Paid Difficulty
1 roofing 64.2K 0.17 High
2 roofing styles 45 0.00 Low
3 licensed roofing contractors 6.7K 0.13 High
4 roofing services wa 10 0.00 Low
5 plastic roofing 348 0.10 High
6 nearest roofing 10 0.00 High
7 roofing contractors nh 16 0.00 Low
8 quality roofing 472 0.14 High
9 roofing maintenance services 24 0.00 Medium
10 roofing calculator materials 10 0.00 Low

See More Roofing Keywords

With these top Roofing keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Roofing ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Roofing audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Roofing audience report to give us an insight into the Roofing audience.

Rank Interests Audience Gender Age
1 Roofing Contractor 115.9K F:28% M:72% 35-44:37%

When you create Facebook PPC ads, researching other Roofing Facebook pages can provide you with inspiration. Here are some popular Roofing pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Valentine Roofing 629 208 USA
2 CTI Roofing 284 98 -
3 Roofing Advisory 108 98 -
4 Results Roofing 5.3K 69 -
5 Highroad Roofing 183 63 USA
6 Platinum Roofing 412 56 -
7 Joyland Roofing 581 36 -
8 Moose Roofing 2.1K 33 -
9 BRAX Roofing 394 33 USA
10 Hargrove Roofing 479 31 USA

Through AdTargeting, we can get rich information about these Roofing pages.

For example, Valentine Roofing, it has got 629 likes and published 208 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Roofing audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Roofing keywords research - Adtargeting

PPC for Roofing - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Roofing audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Roofing audience through user interests.

Roofing keywords research - Adtargeting

PPC for Roofing - tiktok

Here are some useful articles to help you market your Roofing business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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