PPC for Sales - Essential Tips & Platforms to Increase Sales

PPC for Sales: Essential Tips & Platforms to Increase Sales

Sales keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Sales business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Sales
  • Target Sales audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Sales and how it can boost your business.

Table of Contents:

What's PPC for Sales?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Sales business by placing Sales PPC ads in search engines, social media or on websites. But how to develop effective Sales PPC ads? Here are the steps:

5 Step Process To Creating Sales PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Sales ad, which can maximize your advertising revenue.

2. Set a Budget for Your Sales PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Sales ads ROI.

3. Target Sales Audience

You can target Sales audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Sales PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Sales PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Sales Competitors

Learning competitors' PPC strategies can help you understand the Sales audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Sales Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Sales? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Sales on Google, and they are your future customers. To get these potential customers, you need to bid on Sales keywords in AdWords (Google's advertising system) to get your Sales PPC ads to show up prominently in the search results.

Here are some high-quality Sales keywords to help you start a successful Google PPC journey.

Rank Sales Keywords Search volume Cost Per Click Paid Difficulty
1 Sales 1.5M 0.40 23
2 switch sales 16.9K 1.14 84
3 nintendo eshop sale 21.4K 0.53 80
4 nintendo switch black friday deals 32.9K 0.64 71
5 nintendo switch sale 62.5K 0.50 100
6 nintendo 64 for sale 8.7K 0.63 100
7 nintendo switch deals 39.6K 0.69 100
8 eshop sale 20.4K 0.32 78
9 nintendo switch bundle deals 9.2K 0.57 100
10 wii for sale 12.9K 0.28 100

See More Sales Keywords

Also, you can use tools such as AdTargeting to monitor the Sales keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Sales website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Sales keywords research - Adtargeting

PPC for Sales - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Sales PPC ads. On Bing, you can bid on Sales keywords for a lower price.

Here are the search volume and CPC for some of the top Sales keywords.

Rank Sales Keywords Search volume Cost Per Click Paid Difficulty
1 sales 32.8K 0.05 High
2 what is aftersales 10 0.00 Low
3 online property sales 12 0.00 Low
4 sales prices homes 0 0.00 Low
5 days sales outstanding 539 0.24 High
6 owner sales real estate 14 0.18 Low
7 sales definition 94 0.00 Low
8 sales real estate 156 0.12 Medium
9 walmart first quarter sales 10 0.00 Low
10 sales milwaukee 22 0.00 Medium

See More Sales Keywords

With these top Sales keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Sales ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Sales audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Sales audience report to give us an insight into the Sales audience.

Rank Interests Audience Gender Age
1 Sales 1.0B F:45.3% M:54.7% 25-34:35%
2 Sales promotion 645.1M F:48.2% M:51.8% 25-34:35%
3 Music recording sales certification 58.6M F:45.6% M:54.4% 25-34:35%
4 Sales tax 12.1M F:50.1% M:49.9% 25-34:30%
5 Salesforce.com 5.2M F:30.8% M:69.2% 25-34:42%
6 Sales management 5.2M F:32.4% M:67.6% 25-34:44%
7 Sales, São Paulo 1.2M F:65.3% M:34.7% 25-34:28%
8 Cairo Sales Store 1.2M F:53% M:47% 25-34:36%
9 Sales presentation 881.5K F:39.4% M:60.6% 25-34:26%
10 Sales operations 190.0K F:45.7% M:54.3% 25-34:42%

When you create Facebook PPC ads, researching other Sales Facebook pages can provide you with inspiration. Here are some popular Sales pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Peabody Sales 4.8K 854 ENG
2 Metal Sales 16.0K 157 USA
3 Bromford Sales 5.6K 150 -
4 Roberto Sales 12.3K 119 -
5 Sales Passie 1.0K 112 NLD
6 Cellular Sales 39.2K 111 USA
7 Sales Vacatures 715 96 NLD
8 TNT Sales 58.9K 55 -
9 BRT SALES 10 5.0K 49 -
10 Thoroughbred Sales 5.8K 48 -

Through AdTargeting, we can get rich information about these Sales pages.

For example, Peabody Sales, it has got 4.8K likes and published 854 ads in total, and its audience is most distributed in ENG. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Sales audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Sales keywords research - Adtargeting

PPC for Sales - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Sales audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Sales audience through user interests.

Sales keywords research - Adtargeting

PPC for Sales - tiktok

Here are some useful articles to help you market your Sales business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

More Industries You May Be Interested In:

School Education
Shooting Ranges