PPC for Sales: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Sales business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Sales
- Target Sales audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Sales and how it can boost your business.
What's PPC for Sales?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Sales business by placing Sales PPC ads in search engines, social media or on websites. But how to develop effective Sales PPC ads? Here are the steps:
5 Step Process To Creating Sales PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Sales ad, which can maximize your advertising revenue.
2. Set a Budget for Your Sales PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Sales ads ROI.
3. Target Sales Audience
You can target Sales audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Sales PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Sales PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Sales Competitors
Learning competitors' PPC strategies can help you understand the Sales audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Sales Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Sales? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Sales on Google, and they are your future customers. To get these potential customers, you need to bid on Sales keywords in AdWords (Google's advertising system) to get your Sales PPC ads to show up prominently in the search results.
Here are some high-quality Sales keywords to help you start a successful Google PPC journey.
| Rank | Sales Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Sales | 1.5M | 0.40 | 23 |
| 2 | switch sales | 16.9K | 1.14 | 84 |
| 3 | nintendo eshop sale | 21.4K | 0.53 | 80 |
| 4 | nintendo switch black friday deals | 32.9K | 0.64 | 71 |
| 5 | nintendo switch sale | 62.5K | 0.50 | 100 |
| 6 | nintendo 64 for sale | 8.7K | 0.63 | 100 |
| 7 | nintendo switch deals | 39.6K | 0.69 | 100 |
| 8 | eshop sale | 20.4K | 0.32 | 78 |
| 9 | nintendo switch bundle deals | 9.2K | 0.57 | 100 |
| 10 | wii for sale | 12.9K | 0.28 | 100 |
See More Sales Keywords
Also, you can use tools such as AdTargeting to monitor the Sales keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Sales website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Sales - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Sales PPC ads. On Bing, you can bid on Sales keywords for a lower price.
Here are the search volume and CPC for some of the top Sales keywords.
| Rank | Sales Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | sales | 32.8K | 0.05 | High |
| 2 | what is aftersales | 10 | 0.00 | Low |
| 3 | online property sales | 12 | 0.00 | Low |
| 4 | sales prices homes | 0 | 0.00 | Low |
| 5 | days sales outstanding | 539 | 0.24 | High |
| 6 | owner sales real estate | 14 | 0.18 | Low |
| 7 | sales definition | 94 | 0.00 | Low |
| 8 | sales real estate | 156 | 0.12 | Medium |
| 9 | walmart first quarter sales | 10 | 0.00 | Low |
| 10 | sales milwaukee | 22 | 0.00 | Medium |
See More Sales Keywords
With these top Sales keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Sales ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Sales audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Sales audience report to give us an insight into the Sales audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Sales | 1.0B | F:45.3% M:54.7% | 25-34:35% |
| 2 | Sales promotion | 645.1M | F:48.2% M:51.8% | 25-34:35% |
| 3 | Music recording sales certification | 58.6M | F:45.6% M:54.4% | 25-34:35% |
| 4 | Sales tax | 12.1M | F:50.1% M:49.9% | 25-34:30% |
| 5 | Salesforce.com | 5.2M | F:30.8% M:69.2% | 25-34:42% |
| 6 | Sales management | 5.2M | F:32.4% M:67.6% | 25-34:44% |
| 7 | Sales, São Paulo | 1.2M | F:65.3% M:34.7% | 25-34:28% |
| 8 | Cairo Sales Store | 1.2M | F:53% M:47% | 25-34:36% |
| 9 | Sales presentation | 881.5K | F:39.4% M:60.6% | 25-34:26% |
| 10 | Sales operations | 190.0K | F:45.7% M:54.3% | 25-34:42% |
When you create Facebook PPC ads, researching other Sales Facebook pages can provide you with inspiration. Here are some popular Sales pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Peabody Sales | 4.8K | 854 | ENG |
| 2 | Metal Sales | 16.0K | 157 | USA |
| 3 | Bromford Sales | 5.6K | 150 | - |
| 4 | Roberto Sales | 12.3K | 119 | - |
| 5 | Sales Passie | 1.0K | 112 | NLD |
| 6 | Cellular Sales | 39.2K | 111 | USA |
| 7 | Sales Vacatures | 715 | 96 | NLD |
| 8 | TNT Sales | 58.9K | 55 | - |
| 9 | BRT SALES 10 | 5.0K | 49 | - |
| 10 | Thoroughbred Sales | 5.8K | 48 | - |
Through AdTargeting, we can get rich information about these Sales pages.
For example, Peabody Sales, it has got 4.8K likes and published 854 ads in total, and its audience is most distributed in ENG. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Sales audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Sales - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Sales audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Sales audience through user interests.
PPC for Sales - tiktok
Here are some useful articles to help you market your Sales business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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