PPC for SEO - Essential Tips & Platforms to Increase Sales

PPC for SEO: Essential Tips & Platforms to Increase Sales

SEO keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your SEO business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for SEO
  • Target SEO audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for SEO and how it can boost your business.

Table of Contents:

What's PPC for SEO?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your SEO business by placing SEO PPC ads in search engines, social media or on websites. But how to develop effective SEO PPC ads? Here are the steps:

5 Step Process To Creating SEO PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing SEO ad, which can maximize your advertising revenue.

2. Set a Budget for Your SEO PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your SEO ads ROI.

3. Target SEO Audience

You can target SEO audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the SEO PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your SEO PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from SEO Competitors

Learning competitors' PPC strategies can help you understand the SEO audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost SEO Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for SEO? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for SEO on Google, and they are your future customers. To get these potential customers, you need to bid on SEO keywords in AdWords (Google's advertising system) to get your SEO PPC ads to show up prominently in the search results.

Here are some high-quality SEO keywords to help you start a successful Google PPC journey.

Rank SEO Keywords Search volume Cost Per Click Paid Difficulty
1 seo 1.5M 3.12 26
2 seo management 8.3K 5.10 23
3 seo optimizacija 4.8K 1.05 19
4 seo keyword finder 2.9K 5.91 15
5 seoadda 918 3.52 0
6 seo company near me 4.1K 12.80 18
7 social media seo 3.0K 4.96 12
8 seo design 825 3.09 12
9 seo marketing consultant 672 20.94 4
10 seo consultant near me 880 7.05 9

See More SEO Keywords

Also, you can use tools such as AdTargeting to monitor the SEO keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a SEO website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

SEO keywords research - Adtargeting

PPC for SEO - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for SEO PPC ads. On Bing, you can bid on SEO keywords for a lower price.

Here are the search volume and CPC for some of the top SEO keywords.

Rank SEO Keywords Search volume Cost Per Click Paid Difficulty
1 seo softare 0 0.00 Low
2 cheap local seo services 0 0.00 Low
3 local seo price 10 0.00 Low
4 seo placement 196 0.00 Low
5 seo software for small business 15 0.51 Medium
6 local business seo guide 0 0.00 Low
7 local seo packages 27 0.00 Low
8 seo companies usa 10 0.00 Low
9 local business website seo services 0 0.00 Low
10 reviews seo companies 0 0.00 Low

See More SEO Keywords

With these top SEO keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place SEO ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target SEO audience based on interests, age, gender, geographic location, etc.

Here is Facebook's SEO audience report to give us an insight into the SEO audience.

Rank Interests Audience Gender Age
1 Seoul 156.2M F:48.8% M:51.2% 25-34:39%
2 Seoul Broadcasting System 22.3M F:58.5% M:41.5% 18-24:39%
3 Park Seo-joon 4.2M F:81.3% M:18.7% 18-24:55%
4 Seoul National University 1.9M F:54.8% M:45.2% 18-24:46%
5 Seohyun 427.8K F:73.8% M:26.2% 18-24:53%
6 Namsan (Seoul) 300.9K F:63.1% M:36.9% 25-34:44%
7 N Seoul Tower 233.3K F:50% M:50% 25-34:51%
8 Pops in Seoul 198.3K F:85% M:15% 18-24:65%
9 Queen Seondeok (TV series) 187.6K F:86% M:14% 18-24:54%
10 University of Seoul 55.3K F:55% M:45% 25-34:31%

When you create Facebook PPC ads, researching other SEO Facebook pages can provide you with inspiration. Here are some popular SEO pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 SEO Boise SEO Idaho 87 16 -
2 SEO_Академия 8 104 -
3 SEO cupcake 3.0K 52 -
4 Seo&love 3.9K 48 -
5 SEO PowerSuite 10.0K 38 ESP
6 Doctor SEO 483 28 -
7 SEO 網站優化 29.8K 27 TWN
8 Insignia SEO 3.0K 27 -
9 Bnology-SEO 84 21 -
10 SEO Galaxy 177 19 -

Through AdTargeting, we can get rich information about these SEO pages.

For example, SEO Boise SEO Idaho, it has got 87 likes and published 16 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the SEO audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

SEO keywords research - Adtargeting

PPC for SEO - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of SEO audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target SEO audience through user interests.

SEO keywords research - Adtargeting

PPC for SEO - tiktok

Here are some useful articles to help you market your SEO business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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