PPC for SEO: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your SEO business, its benefit includes but not limited to:
- Immediately generate a lot of leads for SEO
- Target SEO audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for SEO and how it can boost your business.
What's PPC for SEO?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your SEO business by placing SEO PPC ads in search engines, social media or on websites. But how to develop effective SEO PPC ads? Here are the steps:
5 Step Process To Creating SEO PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing SEO ad, which can maximize your advertising revenue.
2. Set a Budget for Your SEO PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your SEO ads ROI.
3. Target SEO Audience
You can target SEO audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the SEO PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your SEO PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from SEO Competitors
Learning competitors' PPC strategies can help you understand the SEO audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost SEO Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for SEO? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for SEO on Google, and they are your future customers. To get these potential customers, you need to bid on SEO keywords in AdWords (Google's advertising system) to get your SEO PPC ads to show up prominently in the search results.
Here are some high-quality SEO keywords to help you start a successful Google PPC journey.
| Rank | SEO Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | seo | 1.5M | 3.12 | 26 |
| 2 | seo management | 8.3K | 5.10 | 23 |
| 3 | seo optimizacija | 4.8K | 1.05 | 19 |
| 4 | seo keyword finder | 2.9K | 5.91 | 15 |
| 5 | seoadda | 918 | 3.52 | 0 |
| 6 | seo company near me | 4.1K | 12.80 | 18 |
| 7 | social media seo | 3.0K | 4.96 | 12 |
| 8 | seo design | 825 | 3.09 | 12 |
| 9 | seo marketing consultant | 672 | 20.94 | 4 |
| 10 | seo consultant near me | 880 | 7.05 | 9 |
See More SEO Keywords
Also, you can use tools such as AdTargeting to monitor the SEO keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a SEO website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for SEO - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for SEO PPC ads. On Bing, you can bid on SEO keywords for a lower price.
Here are the search volume and CPC for some of the top SEO keywords.
| Rank | SEO Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | seo softare | 0 | 0.00 | Low |
| 2 | cheap local seo services | 0 | 0.00 | Low |
| 3 | local seo price | 10 | 0.00 | Low |
| 4 | seo placement | 196 | 0.00 | Low |
| 5 | seo software for small business | 15 | 0.51 | Medium |
| 6 | local business seo guide | 0 | 0.00 | Low |
| 7 | local seo packages | 27 | 0.00 | Low |
| 8 | seo companies usa | 10 | 0.00 | Low |
| 9 | local business website seo services | 0 | 0.00 | Low |
| 10 | reviews seo companies | 0 | 0.00 | Low |
See More SEO Keywords
With these top SEO keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place SEO ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target SEO audience based on interests, age, gender, geographic location, etc.
Here is Facebook's SEO audience report to give us an insight into the SEO audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Seoul | 156.2M | F:48.8% M:51.2% | 25-34:39% |
| 2 | Seoul Broadcasting System | 22.3M | F:58.5% M:41.5% | 18-24:39% |
| 3 | Park Seo-joon | 4.2M | F:81.3% M:18.7% | 18-24:55% |
| 4 | Seoul National University | 1.9M | F:54.8% M:45.2% | 18-24:46% |
| 5 | Seohyun | 427.8K | F:73.8% M:26.2% | 18-24:53% |
| 6 | Namsan (Seoul) | 300.9K | F:63.1% M:36.9% | 25-34:44% |
| 7 | N Seoul Tower | 233.3K | F:50% M:50% | 25-34:51% |
| 8 | Pops in Seoul | 198.3K | F:85% M:15% | 18-24:65% |
| 9 | Queen Seondeok (TV series) | 187.6K | F:86% M:14% | 18-24:54% |
| 10 | University of Seoul | 55.3K | F:55% M:45% | 25-34:31% |
When you create Facebook PPC ads, researching other SEO Facebook pages can provide you with inspiration. Here are some popular SEO pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | SEO Boise SEO Idaho | 87 | 16 | - |
| 2 | SEO_Академия | 8 | 104 | - |
| 3 | SEO cupcake | 3.0K | 52 | - |
| 4 | Seo&love | 3.9K | 48 | - |
| 5 | SEO PowerSuite | 10.0K | 38 | ESP |
| 6 | Doctor SEO | 483 | 28 | - |
| 7 | SEO 網站優化 | 29.8K | 27 | TWN |
| 8 | Insignia SEO | 3.0K | 27 | - |
| 9 | Bnology-SEO | 84 | 21 | - |
| 10 | SEO Galaxy | 177 | 19 | - |
Through AdTargeting, we can get rich information about these SEO pages.
For example, SEO Boise SEO Idaho, it has got 87 likes and published 16 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the SEO audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for SEO - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of SEO audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target SEO audience through user interests.
PPC for SEO - tiktok
Here are some useful articles to help you market your SEO business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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