PPC for Shoes - Essential Tips & Platforms to Increase Sales

PPC for Shoes: Essential Tips & Platforms to Increase Sales

Shoes keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Shoes business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Shoes
  • Target Shoes audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Shoes and how it can boost your business.

Table of Contents:

What's PPC for Shoes?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Shoes business by placing Shoes PPC ads in search engines, social media or on websites. But how to develop effective Shoes PPC ads? Here are the steps:

5 Step Process To Creating Shoes PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Shoes ad, which can maximize your advertising revenue.

2. Set a Budget for Your Shoes PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Shoes ads ROI.

3. Target Shoes Audience

You can target Shoes audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Shoes PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Shoes PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Shoes Competitors

Learning competitors' PPC strategies can help you understand the Shoes audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Shoes Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Shoes? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Shoes on Google, and they are your future customers. To get these potential customers, you need to bid on Shoes keywords in AdWords (Google's advertising system) to get your Shoes PPC ads to show up prominently in the search results.

Here are some high-quality Shoes keywords to help you start a successful Google PPC journey.

Rank Shoes Keywords Search volume Cost Per Click Paid Difficulty
1 Shoes 4.4M 0.63 100
2 adidas shoes for men 315.4K 0.86 100
3 brooks shoes 352.5K 5.31 100
4 bridal shoes 511.8K 0.86 100
5 flipkart shoes 78.2K 0.02 100
6 merrell shoes 292.8K 2.39 100
7 new shoes 165.5K 0.48 100
8 ladies shoes 260.5K 0.26 100
9 custom shoes 155.0K 0.73 100
10 dior shoes 302.0K 13.25 100

See More Shoes Keywords

Also, you can use tools such as AdTargeting to monitor the Shoes keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Shoes website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Shoes keywords research - Adtargeting

PPC for Shoes - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Shoes PPC ads. On Bing, you can bid on Shoes keywords for a lower price.

Here are the search volume and CPC for some of the top Shoes keywords.

Rank Shoes Keywords Search volume Cost Per Click Paid Difficulty
1 dsw girls shoes 43 0.82 Low
2 italian designer shoes 72 0.00 Medium
3 chanel shoes 11.6K 0.56 High
4 designer shoes gucci 110 0.00 Low
5 usa made shoes men 10 0.00 Low
6 fashion flat shoes 22 0.00 Low
7 english made shoes 16 0.00 Low
8 reebok shoes shoes 10 0.00 Low
9 discount designer shoes men 12 0.00 Low
10 women shoes 7 206 0.00 Low

See More Shoes Keywords

With these top Shoes keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Shoes ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Shoes audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Shoes audience report to give us an insight into the Shoes audience.

Rank Interests Audience Gender Age
1 Shoes 989.6M F:53.3% M:46.7% 25-34:36%
2 Bata Shoes 12.1M F:40.7% M:59.3% 25-34:43%
3 DC Shoes 8.0M F:25.9% M:74.1% 25-34:48%
4 ALDO Shoes 5.9M F:69.8% M:30.2% 25-34:50%
5 Payless ShoeSource 5.3M F:44.6% M:55.4% 25-34:30%
6 Keds (shoes) 5.0M F:87.9% M:12.1% 25-34:41%
7 Toms Shoes 4.8M F:93.3% M:6.7% 25-34:36%
8 Osiris Shoes 2.0M F:42.9% M:57.1% 25-34:36%
9 Good Shoes 1.8M F:53.8% M:46.2% 25-34:41%
10 Bags & Shoes 1.7M F:42.3% M:57.7% 25-34:48%

When you create Facebook PPC ads, researching other Shoes Facebook pages can provide you with inspiration. Here are some popular Shoes pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 11shoes 12.3K 49 -
2 1234.shoes 97 21 -
3 124 Shoes 6.7K 400 AUS
4 360 Shoes 98.7K 15 -
5 SHOES 53045 1.5K 79 -
6 Shoes'63 127.0K 36 THA
7 Shoes297 2.4K 23 -
8 EGO Shoes 225.3K 961 USA
9 Brandhouse.shoes 8.4K 600 GRC
10 Strategia Shoes 54.4K 598 ITA

Through AdTargeting, we can get rich information about these Shoes pages.

For example, 11shoes, it has got 12.3K likes and published 49 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Shoes audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Shoes keywords research - Adtargeting

PPC for Shoes - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Shoes audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Shoes audience through user interests.

Shoes keywords research - Adtargeting

PPC for Shoes - tiktok

Here are some useful articles to help you market your Shoes business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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