PPC for saas - Essential Tips & Platforms to Increase Sales

PPC for saas: Essential Tips & Platforms to Increase Sales

saas keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your saas business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for saas
  • Target saas audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for saas and how it can boost your business.

Table of Contents:

What's PPC for saas?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your saas business by placing saas PPC ads in search engines, social media or on websites. But how to develop effective saas PPC ads? Here are the steps:

5 Step Process To Creating saas PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing saas ad, which can maximize your advertising revenue.

2. Set a Budget for Your saas PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your saas ads ROI.

3. Target saas Audience

You can target saas audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the saas PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your saas PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from saas Competitors

Learning competitors' PPC strategies can help you understand the saas audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost saas Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for saas? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for saas on Google, and they are your future customers. To get these potential customers, you need to bid on saas keywords in AdWords (Google's advertising system) to get your saas PPC ads to show up prominently in the search results.

Here are some high-quality saas keywords to help you start a successful Google PPC journey.

Rank saas Keywords Search volume Cost Per Click Paid Difficulty
1 saas 652.5K 1.94 7
2 saas freshworks 90 2.07 6
3 saas hosting 475 4.64 21
4 odoo saas 686 2.39 28
5 saas cloud security 251 13.28 21
6 project management saas 1.0K 18.41 47
7 ndr saas 196 6.09 12
8 saas technology 2.2K 3.83 15
9 cloud services iaas paas saas 243 5.34 19
10 crm saas 2.5K 8.73 43

See More saas Keywords

Also, you can use tools such as AdTargeting to monitor the saas keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a saas website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

saas keywords research - Adtargeting

PPC for saas - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for saas PPC ads. On Bing, you can bid on saas keywords for a lower price.

Here are the search volume and CPC for some of the top saas keywords.

Rank saas Keywords Search volume Cost Per Click Paid Difficulty
1 saas pricing models 34 0.00 Medium
2 microsoft saas platform 0 0.00 Low
3 hp business availability center saas 0 0.00 Low
4 saas companies uk 10 0.00 Low
5 saas support software 11 0.00 Low
6 train saas fee 0 0.00 Low
7 compare saas hosting 0 0.00 Low
8 private cloud computing saas paas iaas 0 0.00 Low
9 saas industry trends 16 0.36 Low
10 saas cloud computing definition 10 0.00 Low

See More saas Keywords

With these top saas keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place saas ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target saas audience based on interests, age, gender, geographic location, etc.

Here is Facebook's saas audience report to give us an insight into the saas audience.

Rank Interests Audience Gender Age
1 Kyunki Saas Bhi Kabhi Bahu Thi 629.4K F:46.1% M:53.9% 25-34:48%
2 Sustainable transport 32.6M F:12.5% M:87.5% 25-34:41%
3 Saving 27.5M F:54.4% M:45.6% 25-34:34%
4 Savings bank 5.2M F:50% M:50% 25-34:31%
5 Software as a service 3.3M F:29.7% M:70.3% 25-34:38%

When you create Facebook PPC ads, researching other saas Facebook pages can provide you with inspiration. Here are some popular saas pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Saas-Fee 33.0K 44 -
2 SAAS NORTH Conference 765 28 -
3 แอร์บ้าน อะไหล่แอร์ ศูนย์รวมเครื่องมือช่างแอร์ By SAAS 91.3K 25 -
4 SAAS 638 2 -
5 Little SaaS 350 10 -
6 SAAS Decorations 724 2 -
7 SaaS Battles 116 2 -
8 SAAS TODAY 38 1 -
9 Christie Saas 15 1 -
10 Pro-saas 1 1 -

Through AdTargeting, we can get rich information about these saas pages.

For example, Saas-Fee, it has got 33.0K likes and published 44 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the saas audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

saas keywords research - Adtargeting

PPC for saas - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of saas audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target saas audience through user interests.

saas keywords research - Adtargeting

PPC for saas - tiktok

Here are some useful articles to help you market your saas business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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