PPC for saas: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your saas business, its benefit includes but not limited to:
- Immediately generate a lot of leads for saas
- Target saas audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for saas and how it can boost your business.
What's PPC for saas?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your saas business by placing saas PPC ads in search engines, social media or on websites. But how to develop effective saas PPC ads? Here are the steps:
5 Step Process To Creating saas PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing saas ad, which can maximize your advertising revenue.
2. Set a Budget for Your saas PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your saas ads ROI.
3. Target saas Audience
You can target saas audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the saas PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your saas PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from saas Competitors
Learning competitors' PPC strategies can help you understand the saas audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost saas Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for saas? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for saas on Google, and they are your future customers. To get these potential customers, you need to bid on saas keywords in AdWords (Google's advertising system) to get your saas PPC ads to show up prominently in the search results.
Here are some high-quality saas keywords to help you start a successful Google PPC journey.
| Rank | saas Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | saas | 652.5K | 1.94 | 7 |
| 2 | saas freshworks | 90 | 2.07 | 6 |
| 3 | saas hosting | 475 | 4.64 | 21 |
| 4 | odoo saas | 686 | 2.39 | 28 |
| 5 | saas cloud security | 251 | 13.28 | 21 |
| 6 | project management saas | 1.0K | 18.41 | 47 |
| 7 | ndr saas | 196 | 6.09 | 12 |
| 8 | saas technology | 2.2K | 3.83 | 15 |
| 9 | cloud services iaas paas saas | 243 | 5.34 | 19 |
| 10 | crm saas | 2.5K | 8.73 | 43 |
See More saas Keywords
Also, you can use tools such as AdTargeting to monitor the saas keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a saas website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for saas - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for saas PPC ads. On Bing, you can bid on saas keywords for a lower price.
Here are the search volume and CPC for some of the top saas keywords.
| Rank | saas Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | saas pricing models | 34 | 0.00 | Medium |
| 2 | microsoft saas platform | 0 | 0.00 | Low |
| 3 | hp business availability center saas | 0 | 0.00 | Low |
| 4 | saas companies uk | 10 | 0.00 | Low |
| 5 | saas support software | 11 | 0.00 | Low |
| 6 | train saas fee | 0 | 0.00 | Low |
| 7 | compare saas hosting | 0 | 0.00 | Low |
| 8 | private cloud computing saas paas iaas | 0 | 0.00 | Low |
| 9 | saas industry trends | 16 | 0.36 | Low |
| 10 | saas cloud computing definition | 10 | 0.00 | Low |
See More saas Keywords
With these top saas keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place saas ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target saas audience based on interests, age, gender, geographic location, etc.
Here is Facebook's saas audience report to give us an insight into the saas audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Kyunki Saas Bhi Kabhi Bahu Thi | 629.4K | F:46.1% M:53.9% | 25-34:48% |
| 2 | Sustainable transport | 32.6M | F:12.5% M:87.5% | 25-34:41% |
| 3 | Saving | 27.5M | F:54.4% M:45.6% | 25-34:34% |
| 4 | Savings bank | 5.2M | F:50% M:50% | 25-34:31% |
| 5 | Software as a service | 3.3M | F:29.7% M:70.3% | 25-34:38% |
When you create Facebook PPC ads, researching other saas Facebook pages can provide you with inspiration. Here are some popular saas pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Saas-Fee | 33.0K | 44 | - |
| 2 | SAAS NORTH Conference | 765 | 28 | - |
| 3 | แอร์บ้าน อะไหล่แอร์ ศูนย์รวมเครื่องมือช่างแอร์ By SAAS | 91.3K | 25 | - |
| 4 | SAAS | 638 | 2 | - |
| 5 | Little SaaS | 350 | 10 | - |
| 6 | SAAS Decorations | 724 | 2 | - |
| 7 | SaaS Battles | 116 | 2 | - |
| 8 | SAAS TODAY | 38 | 1 | - |
| 9 | Christie Saas | 15 | 1 | - |
| 10 | Pro-saas | 1 | 1 | - |
Through AdTargeting, we can get rich information about these saas pages.
For example, Saas-Fee, it has got 33.0K likes and published 44 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the saas audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for saas - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of saas audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target saas audience through user interests.
PPC for saas - tiktok
Here are some useful articles to help you market your saas business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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