PPC for Restaurants: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Restaurants business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Restaurants
- Target Restaurants audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Restaurants and how it can boost your business.
What's PPC for Restaurants?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Restaurants business by placing Restaurants PPC ads in search engines, social media or on websites. But how to develop effective Restaurants PPC ads? Here are the steps:
5 Step Process To Creating Restaurants PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Restaurants ad, which can maximize your advertising revenue.
2. Set a Budget for Your Restaurants PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Restaurants ads ROI.
3. Target Restaurants Audience
You can target Restaurants audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Restaurants PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Restaurants PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Restaurants Competitors
Learning competitors' PPC strategies can help you understand the Restaurants audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Restaurants Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Restaurants? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Restaurants on Google, and they are your future customers. To get these potential customers, you need to bid on Restaurants keywords in AdWords (Google's advertising system) to get your Restaurants PPC ads to show up prominently in the search results.
Here are some high-quality Restaurants keywords to help you start a successful Google PPC journey.
| Rank | Restaurants Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Restaurants | 170.5M | 1.14 | 100 |
| 2 | halal restaurants near me | 252.6K | 1.88 | 4 |
| 3 | new restaurants near me | 125.5K | 1.38 | 4 |
| 4 | seafood restaurants near me | 604.7K | 1.63 | 5 |
| 5 | steak restaurants near me | 164.3K | 1.26 | 4 |
| 6 | michelin star restaurants | 143.3K | 0.78 | 1 |
| 7 | non veg restaurants near me | 40.5K | 0.46 | 4 |
| 8 | breakfast restaurants near me | 362.2K | 1.81 | 4 |
| 9 | takeout restaurants near me | 413.3K | 3.16 | 6 |
| 10 | restaurants near me | 37.0M | 1.60 | 3 |
See More Restaurants Keywords
Also, you can use tools such as AdTargeting to monitor the Restaurants keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Restaurants website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Restaurants - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Restaurants PPC ads. On Bing, you can bid on Restaurants keywords for a lower price.
Here are the search volume and CPC for some of the top Restaurants keywords.
| Rank | Restaurants Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | grubhub restaurants | 128 | 0.07 | High |
| 2 | great steak restaurants near me | 28 | 0.00 | Low |
| 3 | top uws restaurants | 10 | 0.00 | Low |
| 4 | las vegas restaurants com | 10 | 0.00 | Low |
| 5 | best upper west side restaurants nyc | 25 | 0.00 | Low |
| 6 | restaurants atlanta georgia | 19 | 0.00 | Low |
| 7 | latin restaurants near me | 288 | 0.00 | High |
| 8 | restaurants in little italy | 96 | 0.00 | Low |
| 9 | photos menus restaurants | 0 | 0.00 | Low |
| 10 | great steak restaurants | 37 | 0.00 | Low |
See More Restaurants Keywords
With these top Restaurants keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Restaurants ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Restaurants audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Restaurants audience report to give us an insight into the Restaurants audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Restaurants | 859.0M | F:53.6% M:46.4% | 25-34:36% |
| 2 | Fast food restaurants | 199.8M | F:55.6% M:44.4% | 25-34:40% |
| 3 | Fast casual restaurants | 149.7M | F:58.1% M:41.9% | 25-34:40% |
| 4 | A&W Restaurants | 2.1M | F:57.3% M:42.7% | 25-34:33% |
| 5 | worlds 50 best restaurants | 1.3M | F:25.3% M:74.7% | 25-34:50% |
| 6 | The World's 50 Best Restaurants | 780.4K | F:33.2% M:66.8% | 25-34:42% |
| 7 | Portillo's Restaurants | 528.0K | F:59% M:41% | 25-34:26% |
| 8 | Big Boy Restaurants | 275.2K | F:63.9% M:36.1% | 25-34:27% |
| 9 | Kimpton Hotels & Restaurants | 203.7K | F:58.6% M:41.4% | 35-44:28% |
| 10 | Korean Food and Restaurants | 134.1K | F:78% M:22% | 18-24:39% |
When you create Facebook PPC ads, researching other Restaurants Facebook pages can provide you with inspiration. Here are some popular Restaurants pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 99 Restaurants | 123.8K | 17 | - |
| 2 | Restaurants Vertigo | 18.6K | 54 | - |
| 3 | Stadio Restaurants | 24.7K | 41 | - |
| 4 | Cora restaurants | 139.6K | 33 | - |
| 5 | Wafi Restaurants | 39.1K | 28 | - |
| 6 | Tigermilk Restaurants | 1.8K | 28 | FRA |
| 7 | Oregano Restaurants | 23.8K | 26 | ARE |
| 8 | Restaurants Valentine | 28.0K | 15 | - |
| 9 | Ibérica Restaurants | 6.5K | 15 | - |
| 10 | MK Restaurants | 1.3M | 339 | THA |
Through AdTargeting, we can get rich information about these Restaurants pages.
For example, 99 Restaurants, it has got 123.8K likes and published 17 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Restaurants audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Restaurants - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Restaurants audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Restaurants audience through user interests.
PPC for Restaurants - tiktok
Here are some useful articles to help you market your Restaurants business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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