PPC for Plastic Surgery - Essential Tips & Platforms to Increase Sales

PPC for Plastic Surgery: Essential Tips & Platforms to Increase Sales

Plastic Surgery keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Plastic Surgery business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Plastic Surgery
  • Target Plastic Surgery audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Plastic Surgery and how it can boost your business.

Table of Contents:

What's PPC for Plastic Surgery?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Plastic Surgery business by placing Plastic Surgery PPC ads in search engines, social media or on websites. But how to develop effective Plastic Surgery PPC ads? Here are the steps:

5 Step Process To Creating Plastic Surgery PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Plastic Surgery ad, which can maximize your advertising revenue.

2. Set a Budget for Your Plastic Surgery PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Plastic Surgery ads ROI.

3. Target Plastic Surgery Audience

You can target Plastic Surgery audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Plastic Surgery PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Plastic Surgery PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Plastic Surgery Competitors

Learning competitors' PPC strategies can help you understand the Plastic Surgery audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Plastic Surgery Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Plastic Surgery? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Plastic Surgery on Google, and they are your future customers. To get these potential customers, you need to bid on Plastic Surgery keywords in AdWords (Google's advertising system) to get your Plastic Surgery PPC ads to show up prominently in the search results.

Here are some high-quality Plastic Surgery keywords to help you start a successful Google PPC journey.

Rank Plastic Surgery Keywords Search volume Cost Per Click Paid Difficulty
1 plastic surgery 301.0K 4.80 17
2 muse plastic surgery 590 7.64 9
3 nose plastic surgery 9.9K 3.97 28
4 linda evangelista plastic surgery 2.4K 0.00 0
5 the weekend after plastic surgery 260 0.00 0
6 jawline plastic surgery 1.6K 2.56 13
7 extreme plastic surgery 3.6K 1.55 1
8 newlife plastic surgery 8.1K 7.09 28
9 the oaks plastic surgery 880 7.02 5
10 korean plastic surgery 22.2K 1.35 16

See More Plastic Surgery Keywords

Also, you can use tools such as AdTargeting to monitor the Plastic Surgery keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Plastic Surgery website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Plastic Surgery keywords research - Adtargeting

PPC for Plastic Surgery - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Plastic Surgery PPC ads. On Bing, you can bid on Plastic Surgery keywords for a lower price.

Here are the search volume and CPC for some of the top Plastic Surgery keywords.

Rank Plastic Surgery Keywords Search volume Cost Per Click Paid Difficulty
1 adolescent plastic surgery 10 0.00 Low
2 plastic surgery meetings 10 0.00 Low
3 lip plastic surgery procedures 0 0.00 Low
4 implant plastic surgery 24 0.00 Low
5 plastic surgery procedures face 13 0.00 Low
6 best plastic surgery near me 30 0.00 Medium
7 celebrity plastic surgery before after 36 0.00 Low
8 priscilla presley plastic surgery 412 0.00 Medium
9 body aesthetic plastic surgery 12 0.00 Low
10 plastic surgery age limits 0 0.00 Low

See More Plastic Surgery Keywords

With these top Plastic Surgery keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Plastic Surgery ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Plastic Surgery audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Plastic Surgery audience report to give us an insight into the Plastic Surgery audience.

Rank Interests Audience Gender Age
1 Plastic 218.3M F:50.2% M:49.8% 25-34:35%
2 General Surgery (band) 302.2K F:54% M:46% 25-34:30%
3 Plastic arts 23.4M F:63.5% M:36.5% 25-34:31%
4 Faculty of Dental Surgery 106.2K F:41% M:59% 25-34:57%
5 Plastic welding 601.9K F:5.3% M:94.7% 25-34:26%
6 American Board of Surgery 12.7K F:51% M:49% 65+:23%
7 Soft plastic bait 442.1K F:4.2% M:95.8% 25-34:25%
8 Columbia University College of Dental Medicine 8.6K F:43% M:57% 25-34:31%
9 Plastics industry 316.5K F:34.7% M:65.3% 25-34:42%
10 University of Maryland School of Dentistry 7.6K F:70% M:30% 25-34:62%

When you create Facebook PPC ads, researching other Plastic Surgery Facebook pages can provide you with inspiration. Here are some popular Plastic Surgery pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 305 Plastic Surgery 41.7K 17 -
2 Synergy Plastic Surgery 5.2K 31 -
3 Elite Plastic Surgery 8.1K 29 GRC
4 ClinicPlast Plastic Surgery 56 16 -
5 Plastic Surgery Specialists 1.7K 15 -
6 Latoni Plastic Surgery 12.4K 28 -
7 Platinum Plastic Surgery 485 15 -
8 New Jersey Plastic Surgery 2.5K 21 -
9 Blackhawk Plastic Surgery & MedSpa 2.9K 31 -
10 Rosenthal Cosmetic & Plastic Surgery 573 20 USA

Through AdTargeting, we can get rich information about these Plastic Surgery pages.

For example, 305 Plastic Surgery, it has got 41.7K likes and published 17 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Plastic Surgery audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Plastic Surgery keywords research - Adtargeting

PPC for Plastic Surgery - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Plastic Surgery audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Plastic Surgery audience through user interests.

Plastic Surgery keywords research - Adtargeting

PPC for Plastic Surgery - tiktok

Here are some useful articles to help you market your Plastic Surgery business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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