PPC for Plastic Surgery: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Plastic Surgery business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Plastic Surgery
- Target Plastic Surgery audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Plastic Surgery and how it can boost your business.
What's PPC for Plastic Surgery?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Plastic Surgery business by placing Plastic Surgery PPC ads in search engines, social media or on websites. But how to develop effective Plastic Surgery PPC ads? Here are the steps:
5 Step Process To Creating Plastic Surgery PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Plastic Surgery ad, which can maximize your advertising revenue.
2. Set a Budget for Your Plastic Surgery PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Plastic Surgery ads ROI.
3. Target Plastic Surgery Audience
You can target Plastic Surgery audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Plastic Surgery PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Plastic Surgery PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Plastic Surgery Competitors
Learning competitors' PPC strategies can help you understand the Plastic Surgery audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Plastic Surgery Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Plastic Surgery? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Plastic Surgery on Google, and they are your future customers. To get these potential customers, you need to bid on Plastic Surgery keywords in AdWords (Google's advertising system) to get your Plastic Surgery PPC ads to show up prominently in the search results.
Here are some high-quality Plastic Surgery keywords to help you start a successful Google PPC journey.
| Rank | Plastic Surgery Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | plastic surgery | 301.0K | 4.80 | 17 |
| 2 | muse plastic surgery | 590 | 7.64 | 9 |
| 3 | nose plastic surgery | 9.9K | 3.97 | 28 |
| 4 | linda evangelista plastic surgery | 2.4K | 0.00 | 0 |
| 5 | the weekend after plastic surgery | 260 | 0.00 | 0 |
| 6 | jawline plastic surgery | 1.6K | 2.56 | 13 |
| 7 | extreme plastic surgery | 3.6K | 1.55 | 1 |
| 8 | newlife plastic surgery | 8.1K | 7.09 | 28 |
| 9 | the oaks plastic surgery | 880 | 7.02 | 5 |
| 10 | korean plastic surgery | 22.2K | 1.35 | 16 |
See More Plastic Surgery Keywords
Also, you can use tools such as AdTargeting to monitor the Plastic Surgery keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Plastic Surgery website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Plastic Surgery - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Plastic Surgery PPC ads. On Bing, you can bid on Plastic Surgery keywords for a lower price.
Here are the search volume and CPC for some of the top Plastic Surgery keywords.
| Rank | Plastic Surgery Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | adolescent plastic surgery | 10 | 0.00 | Low |
| 2 | plastic surgery meetings | 10 | 0.00 | Low |
| 3 | lip plastic surgery procedures | 0 | 0.00 | Low |
| 4 | implant plastic surgery | 24 | 0.00 | Low |
| 5 | plastic surgery procedures face | 13 | 0.00 | Low |
| 6 | best plastic surgery near me | 30 | 0.00 | Medium |
| 7 | celebrity plastic surgery before after | 36 | 0.00 | Low |
| 8 | priscilla presley plastic surgery | 412 | 0.00 | Medium |
| 9 | body aesthetic plastic surgery | 12 | 0.00 | Low |
| 10 | plastic surgery age limits | 0 | 0.00 | Low |
See More Plastic Surgery Keywords
With these top Plastic Surgery keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Plastic Surgery ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Plastic Surgery audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Plastic Surgery audience report to give us an insight into the Plastic Surgery audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Plastic | 218.3M | F:50.2% M:49.8% | 25-34:35% |
| 2 | General Surgery (band) | 302.2K | F:54% M:46% | 25-34:30% |
| 3 | Plastic arts | 23.4M | F:63.5% M:36.5% | 25-34:31% |
| 4 | Faculty of Dental Surgery | 106.2K | F:41% M:59% | 25-34:57% |
| 5 | Plastic welding | 601.9K | F:5.3% M:94.7% | 25-34:26% |
| 6 | American Board of Surgery | 12.7K | F:51% M:49% | 65+:23% |
| 7 | Soft plastic bait | 442.1K | F:4.2% M:95.8% | 25-34:25% |
| 8 | Columbia University College of Dental Medicine | 8.6K | F:43% M:57% | 25-34:31% |
| 9 | Plastics industry | 316.5K | F:34.7% M:65.3% | 25-34:42% |
| 10 | University of Maryland School of Dentistry | 7.6K | F:70% M:30% | 25-34:62% |
When you create Facebook PPC ads, researching other Plastic Surgery Facebook pages can provide you with inspiration. Here are some popular Plastic Surgery pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 305 Plastic Surgery | 41.7K | 17 | - |
| 2 | Synergy Plastic Surgery | 5.2K | 31 | - |
| 3 | Elite Plastic Surgery | 8.1K | 29 | GRC |
| 4 | ClinicPlast Plastic Surgery | 56 | 16 | - |
| 5 | Plastic Surgery Specialists | 1.7K | 15 | - |
| 6 | Latoni Plastic Surgery | 12.4K | 28 | - |
| 7 | Platinum Plastic Surgery | 485 | 15 | - |
| 8 | New Jersey Plastic Surgery | 2.5K | 21 | - |
| 9 | Blackhawk Plastic Surgery & MedSpa | 2.9K | 31 | - |
| 10 | Rosenthal Cosmetic & Plastic Surgery | 573 | 20 | USA |
Through AdTargeting, we can get rich information about these Plastic Surgery pages.
For example, 305 Plastic Surgery, it has got 41.7K likes and published 17 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Plastic Surgery audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Plastic Surgery - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Plastic Surgery audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Plastic Surgery audience through user interests.
PPC for Plastic Surgery - tiktok
Here are some useful articles to help you market your Plastic Surgery business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?