PPC for Plumbers - Essential Tips & Platforms to Increase Sales

PPC for Plumbers: Essential Tips & Platforms to Increase Sales

Plumbers keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Plumbers business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Plumbers
  • Target Plumbers audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Plumbers and how it can boost your business.

Table of Contents:

What's PPC for Plumbers?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Plumbers business by placing Plumbers PPC ads in search engines, social media or on websites. But how to develop effective Plumbers PPC ads? Here are the steps:

5 Step Process To Creating Plumbers PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Plumbers ad, which can maximize your advertising revenue.

2. Set a Budget for Your Plumbers PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Plumbers ads ROI.

3. Target Plumbers Audience

You can target Plumbers audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Plumbers PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Plumbers PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Plumbers Competitors

Learning competitors' PPC strategies can help you understand the Plumbers audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Plumbers Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Plumbers? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Plumbers on Google, and they are your future customers. To get these potential customers, you need to bid on Plumbers keywords in AdWords (Google's advertising system) to get your Plumbers PPC ads to show up prominently in the search results.

Here are some high-quality Plumbers keywords to help you start a successful Google PPC journey.

Rank Plumbers Keywords Search volume Cost Per Click Paid Difficulty
1 plumbers 673.0K 23.52 42
2 plumbers nearby 4.4K 18.39 58
3 general plumbers 4.4K 13.08 14
4 residential plumbers near me 880 28.64 47
5 best plumbers near me 22.2K 20.69 70
6 local plumbers 40.5K 16.36 60
7 commercial plumbers near me 6.6K 28.26 54
8 plumbers near me 1.2M 19.67 52
9 local plumbers recommended 1.3K 7.40 78
10 the gentlemen plumbers 320 14.14 32

See More Plumbers Keywords

Also, you can use tools such as AdTargeting to monitor the Plumbers keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Plumbers website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Plumbers keywords research - Adtargeting

PPC for Plumbers - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Plumbers PPC ads. On Bing, you can bid on Plumbers keywords for a lower price.

Here are the search volume and CPC for some of the top Plumbers keywords.

Rank Plumbers Keywords Search volume Cost Per Click Paid Difficulty
1 plumbers 36.0K 0.34 High
2 plumbers wrenches 99 0.05 Low
3 dubbo plumbers 0 0.00 Low
4 home advisor plumbers near me 37 0.00 Low
5 plumbers wages 15 0.00 Medium
6 cincinnati emergency plumbers 0 0.00 Low
7 birmingham plumbers 21 0.79 High
8 top plumbers near me 92 0.22 High
9 local plumbers free estimates 48 0.16 High
10 best plumbers plumbing 92 0.06 High

See More Plumbers Keywords

With these top Plumbers keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Plumbers ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Plumbers audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Plumbers audience report to give us an insight into the Plumbers audience.

Rank Interests Audience Gender Age
1 Plumber's snake 111.7K F:40% M:60% 65+:22%

When you create Facebook PPC ads, researching other Plumbers Facebook pages can provide you with inspiration. Here are some popular Plumbers pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Plumbers911 Beaumont 417 56 USA
2 Strictly Plumbers 14.9K 45 USA
3 Plumbers Choice 57.0K 44 -
4 True Plumbers 2.2K 27 -
5 Biggs Plumbers 471 16 -
6 Guardian Plumbers 497 34 -
7 Kwik Plumbers 296 21 -
8 The Eco Plumbers 2.4K 56 USA
9 Plumbers Are Awesome 25.9K 49 USA
10 Roto Rooter Plumbers 42 21 -

Through AdTargeting, we can get rich information about these Plumbers pages.

For example, Plumbers911 Beaumont, it has got 417 likes and published 56 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Plumbers audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Plumbers keywords research - Adtargeting

PPC for Plumbers - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Plumbers audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Plumbers audience through user interests.

Plumbers keywords research - Adtargeting

PPC for Plumbers - tiktok

Here are some useful articles to help you market your Plumbers business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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