PPC for Poker - Essential Tips & Platforms to Increase Sales

PPC for Poker: Essential Tips & Platforms to Increase Sales

Poker keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Poker business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Poker
  • Target Poker audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Poker and how it can boost your business.

Table of Contents:

What's PPC for Poker?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Poker business by placing Poker PPC ads in search engines, social media or on websites. But how to develop effective Poker PPC ads? Here are the steps:

5 Step Process To Creating Poker PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Poker ad, which can maximize your advertising revenue.

2. Set a Budget for Your Poker PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Poker ads ROI.

3. Target Poker Audience

You can target Poker audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Poker PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Poker PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Poker Competitors

Learning competitors' PPC strategies can help you understand the Poker audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Poker Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Poker? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Poker on Google, and they are your future customers. To get these potential customers, you need to bid on Poker keywords in AdWords (Google's advertising system) to get your Poker PPC ads to show up prominently in the search results.

Here are some high-quality Poker keywords to help you start a successful Google PPC journey.

Rank Poker Keywords Search volume Cost Per Click Paid Difficulty
1 poker 1.6M 5.81 26
2 propokertools 1.9K 3.03 2
3 3 card poker 26.6K 10.28 7
4 horse poker 2.4K 4.34 2
5 world series of poker free chips 5.4K 6.74 7
6 poker set 65.0K 0.84 100
7 poker after dark 12.1K 6.19 3
8 dto poker 3.6K 3.68 7
9 sexy poker 4.4K 2.37 13
10 pokergo 60.5K 4.79 5

See More Poker Keywords

Also, you can use tools such as AdTargeting to monitor the Poker keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Poker website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Poker keywords research - Adtargeting

PPC for Poker - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Poker PPC ads. On Bing, you can bid on Poker keywords for a lower price.

Here are the search volume and CPC for some of the top Poker keywords.

Rank Poker Keywords Search volume Cost Per Click Paid Difficulty
1 poker 38.8K 1.04 High
2 wpt online poker 171 1.1 Low
3 free wpt online poker 30 0 Low
4 www wptpoker com 13 0 Low
5 wpt free poker 708 0 Low
6 pokerwpt com 53 0 Low
7 play wpt free poker com 0 0 Low
8 wpt club poker 190 0 Low
9 wptonline poker 10 0 Low
10 wpt poker online poker 10 0 Low

See More Poker Keywords

With these top Poker keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Poker ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Poker audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Poker audience report to give us an insight into the Poker audience.

Rank Interests Audience Gender Age
1 Poker 93.3M F:19.1% M:80.9% 25-34:45%
2 Online poker 177.7M F:39.5% M:60.5% 25-34:44%
3 Texas HoldEm Poker 15.9M F:16.2% M:83.8% 25-34:44%
4 PokerStars 12.3M F:5.3% M:94.7% 25-34:44%
5 World Series of Poker 6.0M F:12.1% M:87.9% 25-34:38%
6 Boyaa Texas Poker 3.1M F:17% M:83% 25-34:44%
7 Poker tournament 2.6M F:8.7% M:91.3% 25-34:48%
8 World Poker Tour 2.6M F:23.6% M:76.4% 25-34:36%
9 Cerveza Poker 2.3M F:39.6% M:60.4% 25-34:40%
10 Video poker 1.8M F:48.4% M:51.6% 65+:22%

When you create Facebook PPC ads, researching other Poker Facebook pages can provide you with inspiration. Here are some popular Poker pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 888poker 325.5K 378 ROM
2 888poker 325.6K 1401 ENG
3 888poker 325.0K 359 -
4 888poker 325.7K 289 ESP
5 6+ Poker 289 76 -
6 888poker 318.7K 28 -
7 HD Poker - Texas Holdem Poker 15.5K 22 -
8 Poker Fighter - Poker Training App 796 21 -
9 Blitz Poker 1.6K 182 -
10 RallyAces Poker 15.7K 170 -

Through AdTargeting, we can get rich information about these Poker pages.

For example, 888poker, it has got 325.5K likes and published 378 ads in total, and its audience is most distributed in ROM. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Poker audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Poker keywords research - Adtargeting

PPC for Poker - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Poker audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Poker audience through user interests.

Poker keywords research - Adtargeting

PPC for Poker - tiktok

Here are some useful articles to help you market your Poker business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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