PPC for Property Management: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Property Management business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Property Management
- Target Property Management audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Property Management and how it can boost your business.
What's PPC for Property Management?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Property Management business by placing Property Management PPC ads in search engines, social media or on websites. But how to develop effective Property Management PPC ads? Here are the steps:
5 Step Process To Creating Property Management PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Property Management ad, which can maximize your advertising revenue.
2. Set a Budget for Your Property Management PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Property Management ads ROI.
3. Target Property Management Audience
You can target Property Management audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Property Management PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Property Management PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Property Management Competitors
Learning competitors' PPC strategies can help you understand the Property Management audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Property Management Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Property Management? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Property Management on Google, and they are your future customers. To get these potential customers, you need to bid on Property Management keywords in AdWords (Google's advertising system) to get your Property Management PPC ads to show up prominently in the search results.
Here are some high-quality Property Management keywords to help you start a successful Google PPC journey.
| Rank | Property Management Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | beach property management | 320 | 2.95 | 17 |
| 2 | savills property management | 1.0K | 2.15 | 10 |
| 3 | property management professionals | 880 | 6.29 | 7 |
| 4 | vip property management | 1.0K | 0.67 | 9 |
| 5 | hunter property management | 1.0K | 2.47 | 5 |
| 6 | commercial property management companies | 2.4K | 7.07 | 32 |
| 7 | cortland property management | 260 | 1.84 | 3 |
| 8 | hmr property management | 480 | 4.16 | 7 |
| 9 | investment property management | 1.6K | 8.71 | 14 |
| 10 | borba property management | 390 | 5.19 | 12 |
See More Property Management Keywords
Also, you can use tools such as AdTargeting to monitor the Property Management keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Property Management website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Property Management - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Property Management PPC ads. On Bing, you can bid on Property Management keywords for a lower price.
Here are the search volume and CPC for some of the top Property Management keywords.
| Rank | Property Management Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | fort collins property management companies | 18 | 0.00 | Medium |
| 2 | define property management | 15 | 0.00 | Low |
| 3 | building property management companies | 0 | 0.00 | Low |
| 4 | basic property management work | 0 | 0.00 | Low |
| 5 | property management freeware | 10 | 0.00 | Low |
| 6 | commercial property management company new | 0 | 0.00 | Low |
| 7 | real estate agency property management realty | 0 | 0.00 | Low |
| 8 | raleigh property management companies | 17 | 0.00 | Medium |
| 9 | simply best property management | 0 | 0.00 | Low |
| 10 | pros property management | 10 | 0.00 | Low |
See More Property Management Keywords
With these top Property Management keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Property Management ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Property Management audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Property Management audience report to give us an insight into the Property Management audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Property management | 14.1M | F:51.9% M:48.1% | 25-34:31% |
| 2 | SMG (property management) | 2.0M | F:21.7% M:78.3% | 25-34:41% |
| 3 | Property management system | 106.9K | F:39% M:61% | 25-34:36% |
| 4 | Facility management | 6.4M | F:40.8% M:59.2% | 25-34:31% |
| 5 | Walt Disney World Company | 923.5K | F:78.5% M:21.5% | 35-44:32% |
| 6 | Property manager | 840.2K | F:50.7% M:49.3% | 25-34:28% |
When you create Facebook PPC ads, researching other Property Management Facebook pages can provide you with inspiration. Here are some popular Property Management pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 360 Property Management | 2.2K | 35 | - |
| 2 | Fletchers Property Management | 2.4K | 103 | - |
| 3 | Perth Property Management | 775 | 72 | - |
| 4 | Sweyer Property Management | 2.7K | 65 | USA |
| 5 | Property Management Inc. | 13.3K | 54 | USA |
| 6 | Burkentine Property Management | 6.7K | 30 | - |
| 7 | KMV Property Management | 3.5K | 29 | BGR |
| 8 | Acro Property Management | 976 | 25 | - |
| 9 | InvestRent Property Management | 1.0K | 22 | - |
| 10 | HLM Property Management | 359 | 21 | - |
Through AdTargeting, we can get rich information about these Property Management pages.
For example, 360 Property Management, it has got 2.2K likes and published 35 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Property Management audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Property Management - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Property Management audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Property Management audience through user interests.
PPC for Property Management - tiktok
Here are some useful articles to help you market your Property Management business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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