PPC for Real Estate - Essential Tips & Platforms to Increase Sales

PPC for Real Estate: Essential Tips & Platforms to Increase Sales

Real Estate keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Real Estate business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Real Estate
  • Target Real Estate audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Real Estate and how it can boost your business.

Table of Contents:

What's PPC for Real Estate?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Real Estate business by placing Real Estate PPC ads in search engines, social media or on websites. But how to develop effective Real Estate PPC ads? Here are the steps:

5 Step Process To Creating Real Estate PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Real Estate ad, which can maximize your advertising revenue.

2. Set a Budget for Your Real Estate PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Real Estate ads ROI.

3. Target Real Estate Audience

You can target Real Estate audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Real Estate PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Real Estate PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Real Estate Competitors

Learning competitors' PPC strategies can help you understand the Real Estate audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Real Estate Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Real Estate? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Real Estate on Google, and they are your future customers. To get these potential customers, you need to bid on Real Estate keywords in AdWords (Google's advertising system) to get your Real Estate PPC ads to show up prominently in the search results.

Here are some high-quality Real Estate keywords to help you start a successful Google PPC journey.

Rank Real Estate Keywords Search volume Cost Per Click Paid Difficulty
1 trade me real estate 3.6K 0.67 11
2 cheap real estate 3.5K 2.83 32
3 real estate mogul 4.3K 8.97 8
4 commercial real estate broker 6.4K 8.05 29
5 cma real estate 12.2K 9.01 11
6 real estate near me 54.6K 2.79 24
7 professionals real estate 16.2K 1.57 7
8 real estate companies 45.0K 3.56 33
9 roberts real estate 3.1K 1.83 3
10 better homes real estate 2.4K 1.62 18

See More Real Estate Keywords

Also, you can use tools such as AdTargeting to monitor the Real Estate keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Real Estate website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Real Estate keywords research - Adtargeting

PPC for Real Estate - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Real Estate PPC ads. On Bing, you can bid on Real Estate keywords for a lower price.

Here are the search volume and CPC for some of the top Real Estate keywords.

Rank Real Estate Keywords Search volume Cost Per Click Paid Difficulty
1 richard ellis real estate 19 0.00 Low
2 prd real estate tas 0 0.00 Low
3 best real estate locations 12 0.00 Low
4 real estate property records 27 0.06 High
5 1 real estate brokers 322 0.03 Medium
6 real estate listings agent 0 0.00 Low
7 movoto real estate 6.5K 0.01 High
8 remax realty real estate 246 0.02 Medium
9 real estate vocabulary 118 0.01 High
10 denver real estate listings 14 0.03 High

See More Real Estate Keywords

With these top Real Estate keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Real Estate ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Real Estate audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Real Estate audience report to give us an insight into the Real Estate audience.

Rank Interests Audience Gender Age
1 Real estate 499.4M F:46.5% M:53.5% 25-34:35%
2 Estate 1.1M F:59.7% M:40.3% 45-54:25%
3 Real estate broker 141.7M F:52.6% M:47.4% 25-34:30%
4 Luxury real estate 125.3M F:47.6% M:52.4% 25-34:43%
5 Real estate investing 114.7M F:42.3% M:57.7% 25-34:39%
6 Real estate development 63.5M F:36.3% M:63.7% 25-34:38%
7 Real estate appraisal 9.6M F:49.7% M:50.3% 25-34:27%
8 Real estate economics 8.1M F:52.9% M:47.1% 25-34:30%
9 Real estate investment trust 4.3M F:53.8% M:46.2% 25-34:33%
10 Real estate entrepreneur 4.2M F:35.1% M:64.9% 25-34:39%

When you create Facebook PPC ads, researching other Real Estate Facebook pages can provide you with inspiration. Here are some popular Real Estate pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 360 Real Estate 290 39 -
2 1289 Real Estate 601 26 -
3 Bend Premier Real Estate | Bend Real Estate 652 67 -
4 Bruce Team Real Estate - Real Estate Experts 438 22 -
5 Gibson Real Estate - Northwest Arkansas Real Estate 1.2K 36 -
6 Top Edmonton Real Estate - Sterling Real Estate 3.8K 15 -
7 Bayleys Real Estate 9.0K 783 NZL
8 Real estate info. 324 555 JPN
9 Real Estate U 4.4K 465 USA
10 Positive Real Estate 57.7K 436 AUS

Through AdTargeting, we can get rich information about these Real Estate pages.

For example, 360 Real Estate, it has got 290 likes and published 39 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Real Estate audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Real Estate keywords research - Adtargeting

PPC for Real Estate - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Real Estate audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Real Estate audience through user interests.

Real Estate keywords research - Adtargeting

PPC for Real Estate - tiktok

Here are some useful articles to help you market your Real Estate business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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