PPC for Recruiters: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Recruiters business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Recruiters
- Target Recruiters audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Recruiters and how it can boost your business.
What's PPC for Recruiters?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Recruiters business by placing Recruiters PPC ads in search engines, social media or on websites. But how to develop effective Recruiters PPC ads? Here are the steps:
5 Step Process To Creating Recruiters PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Recruiters ad, which can maximize your advertising revenue.
2. Set a Budget for Your Recruiters PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Recruiters ads ROI.
3. Target Recruiters Audience
You can target Recruiters audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Recruiters PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Recruiters PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Recruiters Competitors
Learning competitors' PPC strategies can help you understand the Recruiters audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Recruiters Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Recruiters? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Recruiters on Google, and they are your future customers. To get these potential customers, you need to bid on Recruiters keywords in AdWords (Google's advertising system) to get your Recruiters PPC ads to show up prominently in the search results.
Here are some high-quality Recruiters keywords to help you start a successful Google PPC journey.
| Rank | Recruiters Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Recruiters Keywords
Also, you can use tools such as AdTargeting to monitor the Recruiters keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Recruiters website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Recruiters - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Recruiters PPC ads. On Bing, you can bid on Recruiters keywords for a lower price.
Here are the search volume and CPC for some of the top Recruiters keywords.
| Rank | Recruiters Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | career recruiters near me | 13 | 0.00 | Low |
| 2 | recruiters melbourne | 0 | 0.00 | Low |
| 3 | baseball recruiters | 13 | 0.00 | High |
| 4 | recruiters offices | 0 | 0.00 | Low |
| 5 | top recruiters usa | 0 | 0.00 | Low |
| 6 | logistic recruiters | 10 | 0.00 | Low |
| 7 | ct recruiters | 10 | 0.00 | Low |
| 8 | much do recruiters make | 0 | 0.00 | Low |
| 9 | vancouver job recruiters | 0 | 0.00 | Low |
| 10 | salesrecruiters | 10 | 0.00 | Low |
See More Recruiters Keywords
With these top Recruiters keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Recruiters ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Recruiters audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Recruiters audience report to give us an insight into the Recruiters audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Recruitment | 69.2M | F:40.8% M:59.2% | 25-34:40% |
| 2 | United States Marine Corps | 43.3M | F:32.5% M:67.5% | 25-34:29% |
| 3 | Military recruitment | 1.7M | F:33.7% M:66.3% | 25-34:41% |
| 4 | ZipRecruiter | 1.2M | F:43.9% M:56.1% | 25-34:32% |
| 5 | NCSA Athletic Recruiting | 1.1M | F:47.5% M:52.5% | 18-24:29% |
| 6 | Recruiting (college athletics) | 916.1K | F:36.2% M:63.8% | 18-24:28% |
| 7 | Jack Ryan | 189.1K | F:40.9% M:59.1% | 25-34:31% |
| 8 | Sourcing (personnel) | 173.1K | F:40.5% M:59.5% | 25-34:45% |
| 9 | Royal Marines Recruitment | 156.1K | F:5.9% M:94.1% | 25-34:45% |
| 10 | Graduate recruitment | 78.5K | F:55% M:45% | 25-34:48% |
When you create Facebook PPC ads, researching other Recruiters Facebook pages can provide you with inspiration. Here are some popular Recruiters pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Popcorn Recruiters | 1.5K | 33 | BIH |
| 2 | Rebel Recruiters | 433 | 24 | - |
| 3 | Medical Recruiters | 18.7K | 20 | - |
| 4 | Caregiver Recruiters | 292 | 19 | - |
| 5 | FYGI - Happy Recruiters | 3.5K | 560 | ESP |
| 6 | Automotive Industry Recruiters | 574 | 39 | USA |
| 7 | Ants - Tech Recruiters | 727 | 407 | SWE |
| 8 | Chippewa Valley Recruiters | 570 | 61 | - |
| 9 | Nationwide Research Recruiters | 2.6K | 26 | USA |
| 10 | NationWide Research Recruiters | 1.1K | 18 | USA |
Through AdTargeting, we can get rich information about these Recruiters pages.
For example, Popcorn Recruiters, it has got 1.5K likes and published 33 ads in total, and its audience is most distributed in BIH. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Recruiters audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Recruiters - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Recruiters audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Recruiters audience through user interests.
PPC for Recruiters - tiktok
Here are some useful articles to help you market your Recruiters business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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