PPC for Recreation: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Recreation business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Recreation
- Target Recreation audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Recreation and how it can boost your business.
What's PPC for Recreation?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Recreation business by placing Recreation PPC ads in search engines, social media or on websites. But how to develop effective Recreation PPC ads? Here are the steps:
5 Step Process To Creating Recreation PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Recreation ad, which can maximize your advertising revenue.
2. Set a Budget for Your Recreation PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Recreation ads ROI.
3. Target Recreation Audience
You can target Recreation audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Recreation PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Recreation PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Recreation Competitors
Learning competitors' PPC strategies can help you understand the Recreation audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Recreation Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Recreation? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Recreation on Google, and they are your future customers. To get these potential customers, you need to bid on Recreation keywords in AdWords (Google's advertising system) to get your Recreation PPC ads to show up prominently in the search results.
Here are some high-quality Recreation keywords to help you start a successful Google PPC journey.
| Rank | Recreation Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | recreation | 165.0K | 0.52 | 0 |
| 2 | recreational skills definition | 10 | 0.00 | 0 |
| 3 | recreation dept | 50 | 0.00 | 0 |
| 4 | city recreation department | 50 | 0.00 | 1 |
| 5 | examples of recreational activity | 4.4K | 0.00 | 0 |
| 6 | what is meaning of recreation | 90 | 0.00 | 0 |
| 7 | recreation system | 30 | 0.00 | 2 |
| 8 | recreation in a sentence | 390 | 0.00 | 0 |
| 9 | recreation def | 880 | 0.00 | 0 |
| 10 | recreation services meaning | 260 | 0.00 | 0 |
See More Recreation Keywords
Also, you can use tools such as AdTargeting to monitor the Recreation keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Recreation website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Recreation - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Recreation PPC ads. On Bing, you can bid on Recreation keywords for a lower price.
Here are the search volume and CPC for some of the top Recreation keywords.
| Rank | Recreation Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | recreation | 10.6K | 0.10 | High |
| 2 | recreation gov account | 19 | 0.00 | Low |
| 3 | outlet recreation | 369 | 0.10 | Low |
| 4 | eugene recreation | 52 | 0.00 | Low |
| 5 | recreations nashville | 10 | 0.00 | Low |
| 6 | does recreation | 0 | 0.00 | Low |
| 7 | recreation usa | 97 | 0.00 | Low |
| 8 | recreation cheap | 0 | 0.00 | Low |
| 9 | recreations california | 0 | 0.00 | Low |
| 10 | recreation leader definition | 10 | 0.00 | Low |
See More Recreation Keywords
With these top Recreation keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Recreation ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Recreation audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Recreation audience report to give us an insight into the Recreation audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Recreation | 317.2M | F:32.1% M:67.9% | 25-34:39% |
| 2 | Outdoor recreation | 683.8M | F:38.6% M:61.4% | 25-34:35% |
| 3 | Recreational fishing | 28.9M | F:17.3% M:82.7% | 25-34:41% |
| 4 | Bombardier Recreational Products | 17.3M | F:13.7% M:86.3% | 35-44:31% |
| 5 | Parks and Recreation | 10.1M | F:69.3% M:30.7% | 35-44:29% |
| 6 | Recreation room | 6.8M | F:59.5% M:40.5% | 25-34:33% |
| 7 | Recreational diving | 3.2M | F:28.9% M:71.1% | 25-34:36% |
| 8 | Recreational dive sites | 1.0M | F:36.3% M:63.7% | 25-34:33% |
| 9 | Tubing (recreation) | 945.7K | F:56.8% M:43.2% | 35-44:32% |
| 10 | Recreational boat fishing | 768.7K | F:12.2% M:87.8% | 25-34:42% |
When you create Facebook PPC ads, researching other Recreation Facebook pages can provide you with inspiration. Here are some popular Recreation pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | LGS Recreation | 2.9K | 210 | USA |
| 2 | Freespirit Recreation | 25.2K | 23 | - |
| 3 | Milwaukee Recreation | 28.8K | 118 | USA |
| 4 | Recreation Outfitters | 508 | 31 | - |
| 5 | Southeast Recreation | 178 | 20 | - |
| 6 | Boyd Hunting & Recreation | 7.3K | 32 | - |
| 7 | Banner Recreation & Marine | 4.8K | 29 | - |
| 8 | Sawgrass Recreation Park | 20.0K | 22 | - |
| 9 | Dream Play Recreation | 6.4K | 20 | USA |
| 10 | Checkered Flag Recreation | 505 | 17 | - |
Through AdTargeting, we can get rich information about these Recreation pages.
For example, LGS Recreation, it has got 2.9K likes and published 210 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Recreation audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Recreation - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Recreation audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Recreation audience through user interests.
PPC for Recreation - tiktok
Here are some useful articles to help you market your Recreation business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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