PPC for Realtors: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Realtors business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Realtors
- Target Realtors audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Realtors and how it can boost your business.
What's PPC for Realtors?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Realtors business by placing Realtors PPC ads in search engines, social media or on websites. But how to develop effective Realtors PPC ads? Here are the steps:
5 Step Process To Creating Realtors PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Realtors ad, which can maximize your advertising revenue.
2. Set a Budget for Your Realtors PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Realtors ads ROI.
3. Target Realtors Audience
You can target Realtors audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Realtors PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Realtors PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Realtors Competitors
Learning competitors' PPC strategies can help you understand the Realtors audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Realtors Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Realtors? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Realtors on Google, and they are your future customers. To get these potential customers, you need to bid on Realtors keywords in AdWords (Google's advertising system) to get your Realtors PPC ads to show up prominently in the search results.
Here are some high-quality Realtors keywords to help you start a successful Google PPC journey.
| Rank | Realtors Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | realtors | 4.1M | 0.07 | 14 |
| 2 | salt lake board of realtors | 1.3K | 5.15 | 1 |
| 3 | top realtors near me | 1.9K | 13.20 | 87 |
| 4 | rental realtors near me | 14.3K | 3.61 | 30 |
| 5 | realtors near me | 163.0K | 13.82 | 84 |
| 6 | reve realtors | 946 | 3.23 | 25 |
| 7 | miami realtors | 18.1K | 1.95 | 62 |
| 8 | godavari realtors | 720 | 0.55 | 1 |
| 9 | brookstone realtors | 863 | 4.00 | 13 |
| 10 | carolinarealtors | 1.8K | 4.33 | 7 |
See More Realtors Keywords
Also, you can use tools such as AdTargeting to monitor the Realtors keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Realtors website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Realtors - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Realtors PPC ads. On Bing, you can bid on Realtors keywords for a lower price.
Here are the search volume and CPC for some of the top Realtors keywords.
| Rank | Realtors Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | find top realtors | 407 | 0.00 | Low |
| 2 | dickerson nieman realtors | 165 | 0.04 | Low |
| 3 | purchase home realtors | 0 | 0.00 | Low |
| 4 | allen tate realtors | 465 | 0.07 | Low |
| 5 | iowa association realtors | 14 | 0.00 | Low |
| 6 | realtors realty properties | 0 | 0.00 | Low |
| 7 | rarealtors | 242 | 0.00 | Low |
| 8 | realtors om | 14 | 0.00 | Low |
| 9 | realtors com ca | 0 | 0.00 | Low |
| 10 | san antonio board realtors | 10 | 0.00 | Low |
See More Realtors Keywords
With these top Realtors keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Realtors ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Realtors audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Realtors audience report to give us an insight into the Realtors audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | National Association of Realtors | 9.8M | F:58.8% M:41.2% | 25-34:26% |
| 2 | National Women's Council of REALTORS® | 25.1K | F:90% M:10% | 45-54:30% |
| 3 | CALIFORNIA ASSOCIATION OF REALTORS® | 21.9K | F:63% M:37% | 35-44:30% |
| 4 | Alain Pinel Realtors | 19.6K | F:60% M:40% | 35-44:28% |
| 5 | REALTORS® Conference & Expo | 9.0K | F:72% M:28% | 45-54:29% |
| 6 | Austin Board of REALTORS® | 8.8K | F:66% M:34% | 35-44:33% |
| 7 | Wisconsin REALTORS Association | 3.6K | F:67% M:33% | 35-44:31% |
| 8 | Maine Association of REALTORS | 1.9K | F:68% M:32% | 35-44:26% |
| 9 | Atlanta Board of REALTORS® | 260 | F:9% M:91% | 55-64:59 |
| 10 | Realtors Mastermind | 50 | F:57% M:43% | 45-54:66 |
When you create Facebook PPC ads, researching other Realtors Facebook pages can provide you with inspiration. Here are some popular Realtors pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 360Realtors | 156 | 118 | - |
| 2 | 360Realtors | 559 | 47 | - |
| 3 | 360Realtors | 1.4K | 113 | AUS |
| 4 | 360Realtors | 2.8K | 109 | IND |
| 5 | 360Realtors | 1.5K | 55 | IND |
| 6 | Realtors | 168.4K | 26 | GU |
| 7 | 360Realtors | 94.7K | 571 | - |
| 8 | 360Realtors | 1.9K | 248 | IND |
| 9 | 360Realtors | 3.2K | 172 | IND |
| 10 | 360Realtors | 1.6K | 64 | - |
Through AdTargeting, we can get rich information about these Realtors pages.
For example, 360Realtors, it has got 156 likes and published 118 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Realtors audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Realtors - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Realtors audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Realtors audience through user interests.
PPC for Realtors - tiktok
Here are some useful articles to help you market your Realtors business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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