PPC for Publishing: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Publishing business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Publishing
- Target Publishing audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Publishing and how it can boost your business.
What's PPC for Publishing?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Publishing business by placing Publishing PPC ads in search engines, social media or on websites. But how to develop effective Publishing PPC ads? Here are the steps:
5 Step Process To Creating Publishing PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Publishing ad, which can maximize your advertising revenue.
2. Set a Budget for Your Publishing PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Publishing ads ROI.
3. Target Publishing Audience
You can target Publishing audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Publishing PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Publishing PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Publishing Competitors
Learning competitors' PPC strategies can help you understand the Publishing audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Publishing Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Publishing? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Publishing on Google, and they are your future customers. To get these potential customers, you need to bid on Publishing keywords in AdWords (Google's advertising system) to get your Publishing PPC ads to show up prominently in the search results.
Here are some high-quality Publishing keywords to help you start a successful Google PPC journey.
| Rank | Publishing Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | self publishing printing | 70 | 4.66 | 75 |
| 2 | book publishing companies near me | 720 | 6.93 | 61 |
| 3 | self publishing sites | 320 | 3.81 | 50 |
| 4 | home book publishing | 10 | 0.00 | 20 |
| 5 | best self publishing companies | 1.9K | 5.09 | 74 |
| 6 | novel publishing companies | 90 | 2.14 | 59 |
| 7 | ebooks publishing companies | 140 | 4.29 | 60 |
| 8 | online book publishing | 1.9K | 2.41 | 73 |
| 9 | fiction publishing companies | 90 | 5.87 | 52 |
| 10 | online publishing company info | 10 | 0.00 | 0 |
See More Publishing Keywords
Also, you can use tools such as AdTargeting to monitor the Publishing keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Publishing website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Publishing - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Publishing PPC ads. On Bing, you can bid on Publishing keywords for a lower price.
Here are the search volume and CPC for some of the top Publishing keywords.
| Rank | Publishing Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | publishing clearing house login | 164 | 0.00 | Low |
| 2 | desktop publishing guidelines | 10 | 0.00 | Low |
| 3 | god word publishing | 0 | 0.00 | Low |
| 4 | word music publishing inc | 0 | 0.00 | Low |
| 5 | n2 publishing | 240 | 0.04 | High |
| 6 | indie publishing | 42 | 0.10 | Medium |
| 7 | list publishing houses | 0 | 0.00 | Low |
| 8 | current publishing maine | 0 | 0.00 | Low |
| 9 | publishing home | 10 | 0.00 | Low |
| 10 | self publishing lulu | 15 | 0.00 | Low |
See More Publishing Keywords
With these top Publishing keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Publishing ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Publishing audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Publishing audience report to give us an insight into the Publishing audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Publishing | 369.8M | F:50.4% M:49.6% | 25-34:33% |
| 2 | Electronic publishing | 89.3M | F:54% M:46% | 25-34:36% |
| 3 | Printer (publishing) | 10.4M | F:47% M:53% | 25-34:38% |
| 4 | Article (publishing) | 3.6M | F:55.9% M:44.1% | 25-34:41% |
| 5 | Self-publishing | 3.5M | F:55.2% M:44.8% | 18-24:32% |
| 6 | Amazon Publishing | 2.1M | F:78.3% M:21.7% | 65+:36% |
| 7 | Bloomsbury Publishing | 606.0K | F:68.7% M:31.3% | 25-34:24% |
| 8 | Environment & Energy Publishing | 407.3K | F:52.9% M:47.1% | 25-34:42% |
| 9 | Amazon Kindle Direct Publishing | 292.6K | F:58.8% M:41.2% | 25-34:20% |
| 10 | IDW Publishing | 273.1K | F:36.8% M:63.2% | 25-34:35% |
When you create Facebook PPC ads, researching other Publishing Facebook pages can provide you with inspiration. Here are some popular Publishing pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | LMBPN Publishing | 8.9K | 280 | USA |
| 2 | Osnovy Publishing | 29.8K | 168 | - |
| 3 | Blackstone Publishing | 20.4K | 133 | USA |
| 4 | Ebury Publishing | 7.8K | 81 | - |
| 5 | Oakstone Publishing | 113 | 74 | - |
| 6 | Group Publishing | 12.5K | 71 | - |
| 7 | Biteback Publishing | 1.6K | 67 | - |
| 8 | Preda Publishing | 19.2K | 64 | ROM |
| 9 | BMB Publishing | 16.8K | 63 | - |
| 10 | Meedee Publishing | 45.2K | 57 | - |
Through AdTargeting, we can get rich information about these Publishing pages.
For example, LMBPN Publishing, it has got 8.9K likes and published 280 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Publishing audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Publishing - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Publishing audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Publishing audience through user interests.
PPC for Publishing - tiktok
Here are some useful articles to help you market your Publishing business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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