PPC for Publishing - Essential Tips & Platforms to Increase Sales

PPC for Publishing: Essential Tips & Platforms to Increase Sales

Publishing keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Publishing business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Publishing
  • Target Publishing audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Publishing and how it can boost your business.

Table of Contents:

What's PPC for Publishing?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Publishing business by placing Publishing PPC ads in search engines, social media or on websites. But how to develop effective Publishing PPC ads? Here are the steps:

5 Step Process To Creating Publishing PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Publishing ad, which can maximize your advertising revenue.

2. Set a Budget for Your Publishing PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Publishing ads ROI.

3. Target Publishing Audience

You can target Publishing audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Publishing PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Publishing PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Publishing Competitors

Learning competitors' PPC strategies can help you understand the Publishing audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Publishing Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Publishing? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Publishing on Google, and they are your future customers. To get these potential customers, you need to bid on Publishing keywords in AdWords (Google's advertising system) to get your Publishing PPC ads to show up prominently in the search results.

Here are some high-quality Publishing keywords to help you start a successful Google PPC journey.

Rank Publishing Keywords Search volume Cost Per Click Paid Difficulty
1 self publishing printing 70 4.66 75
2 book publishing companies near me 720 6.93 61
3 self publishing sites 320 3.81 50
4 home book publishing 10 0.00 20
5 best self publishing companies 1.9K 5.09 74
6 novel publishing companies 90 2.14 59
7 ebooks publishing companies 140 4.29 60
8 online book publishing 1.9K 2.41 73
9 fiction publishing companies 90 5.87 52
10 online publishing company info 10 0.00 0

See More Publishing Keywords

Also, you can use tools such as AdTargeting to monitor the Publishing keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Publishing website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Publishing keywords research - Adtargeting

PPC for Publishing - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Publishing PPC ads. On Bing, you can bid on Publishing keywords for a lower price.

Here are the search volume and CPC for some of the top Publishing keywords.

Rank Publishing Keywords Search volume Cost Per Click Paid Difficulty
1 publishing clearing house login 164 0.00 Low
2 desktop publishing guidelines 10 0.00 Low
3 god word publishing 0 0.00 Low
4 word music publishing inc 0 0.00 Low
5 n2 publishing 240 0.04 High
6 indie publishing 42 0.10 Medium
7 list publishing houses 0 0.00 Low
8 current publishing maine 0 0.00 Low
9 publishing home 10 0.00 Low
10 self publishing lulu 15 0.00 Low

See More Publishing Keywords

With these top Publishing keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Publishing ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Publishing audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Publishing audience report to give us an insight into the Publishing audience.

Rank Interests Audience Gender Age
1 Publishing 369.8M F:50.4% M:49.6% 25-34:33%
2 Electronic publishing 89.3M F:54% M:46% 25-34:36%
3 Printer (publishing) 10.4M F:47% M:53% 25-34:38%
4 Article (publishing) 3.6M F:55.9% M:44.1% 25-34:41%
5 Self-publishing 3.5M F:55.2% M:44.8% 18-24:32%
6 Amazon Publishing 2.1M F:78.3% M:21.7% 65+:36%
7 Bloomsbury Publishing 606.0K F:68.7% M:31.3% 25-34:24%
8 Environment & Energy Publishing 407.3K F:52.9% M:47.1% 25-34:42%
9 Amazon Kindle Direct Publishing 292.6K F:58.8% M:41.2% 25-34:20%
10 IDW Publishing 273.1K F:36.8% M:63.2% 25-34:35%

When you create Facebook PPC ads, researching other Publishing Facebook pages can provide you with inspiration. Here are some popular Publishing pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 LMBPN Publishing 8.9K 280 USA
2 Osnovy Publishing 29.8K 168 -
3 Blackstone Publishing 20.4K 133 USA
4 Ebury Publishing 7.8K 81 -
5 Oakstone Publishing 113 74 -
6 Group Publishing 12.5K 71 -
7 Biteback Publishing 1.6K 67 -
8 Preda Publishing 19.2K 64 ROM
9 BMB Publishing 16.8K 63 -
10 Meedee Publishing 45.2K 57 -

Through AdTargeting, we can get rich information about these Publishing pages.

For example, LMBPN Publishing, it has got 8.9K likes and published 280 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Publishing audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Publishing keywords research - Adtargeting

PPC for Publishing - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Publishing audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Publishing audience through user interests.

Publishing keywords research - Adtargeting

PPC for Publishing - tiktok

Here are some useful articles to help you market your Publishing business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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