PPC for Plumbing - Essential Tips & Platforms to Increase Sales

PPC for Plumbing: Essential Tips & Platforms to Increase Sales

Plumbing keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Plumbing business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Plumbing
  • Target Plumbing audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Plumbing and how it can boost your business.

Table of Contents:

What's PPC for Plumbing?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Plumbing business by placing Plumbing PPC ads in search engines, social media or on websites. But how to develop effective Plumbing PPC ads? Here are the steps:

5 Step Process To Creating Plumbing PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Plumbing ad, which can maximize your advertising revenue.

2. Set a Budget for Your Plumbing PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Plumbing ads ROI.

3. Target Plumbing Audience

You can target Plumbing audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Plumbing PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Plumbing PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Plumbing Competitors

Learning competitors' PPC strategies can help you understand the Plumbing audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Plumbing Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Plumbing? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Plumbing on Google, and they are your future customers. To get these potential customers, you need to bid on Plumbing keywords in AdWords (Google's advertising system) to get your Plumbing PPC ads to show up prominently in the search results.

Here are some high-quality Plumbing keywords to help you start a successful Google PPC journey.

Rank Plumbing Keywords Search volume Cost Per Click Paid Difficulty
1 plumbing 1.2M 16.17 22
2 after hours plumbing 1.9K 17.95 42
3 kitchen plumbing 2.9K 11.76 59
4 united plumbing 1.9K 13.13 20
5 advantage plumbing 1.9K 9.66 20
6 weinstein plumbing 1.0K 8.50 17
7 plumbing pipe 27.1K 5.25 93
8 bill howe plumbing 2.4K 21.68 32
9 preferred plumbing 1.9K 14.50 39
10 indoor plumbing 1.6K 12.89 8

See More Plumbing Keywords

Also, you can use tools such as AdTargeting to monitor the Plumbing keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Plumbing website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Plumbing keywords research - Adtargeting

PPC for Plumbing - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Plumbing PPC ads. On Bing, you can bid on Plumbing keywords for a lower price.

Here are the search volume and CPC for some of the top Plumbing keywords.

Rank Plumbing Keywords Search volume Cost Per Click Paid Difficulty
1 plumbing 42.6K 0.21 High
2 plumbing basic knowledge 10 0.00 Low
3 plumbing pipes 998 0.04 High
4 plumbings onlines 0 0.00 Low
5 purchase residential plumbing 0 0.00 Low
6 find plumbing services 10 0.41 High
7 plumbing kit 169 0.01 Medium
8 o neals emergency plumbing 0 0.00 Low
9 o'neill plumbing company seattle wa 10 0.00 Low
10 basement plumbing 151 0.12 High

See More Plumbing Keywords

With these top Plumbing keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Plumbing ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Plumbing audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Plumbing audience report to give us an insight into the Plumbing audience.

Rank Interests Audience Gender Age
1 Plumbing 82.2M F:49.1% M:50.9% 25-34:32%
2 Plumbing fixture 3.0M F:38.8% M:61.2% 25-34:37%
3 Trap (plumbing) 948.5K F:40.5% M:59.5% 25-34:36%
4 Drain (plumbing) 501.8K F:48.2% M:51.8% 35-44:24%
5 Tap water 5.0M F:48.8% M:51.2% 25-34:30%

When you create Facebook PPC ads, researching other Plumbing Facebook pages can provide you with inspiration. Here are some popular Plumbing pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Marines Plumbing 841 155 -
2 Chiswick Plumbing 9.0K 72 -
3 EZ Plumbing 921 65 -
4 Fluid Plumbing 579 55 AUS
5 Military Plumbing 2.9K 47 USA
6 High 5 Plumbing 1.2K 45 USA
7 Agentis Plumbing 2.3K 41 USA
8 Priority Plumbing 3.6K 35 -
9 Curran Plumbing 1.2K 30 -
10 Dupree Plumbing 499 28 -

Through AdTargeting, we can get rich information about these Plumbing pages.

For example, Marines Plumbing, it has got 841 likes and published 155 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Plumbing audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Plumbing keywords research - Adtargeting

PPC for Plumbing - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Plumbing audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Plumbing audience through user interests.

Plumbing keywords research - Adtargeting

PPC for Plumbing - tiktok

Here are some useful articles to help you market your Plumbing business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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