PPC for Podiatry: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Podiatry business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Podiatry
- Target Podiatry audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Podiatry and how it can boost your business.
What's PPC for Podiatry?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Podiatry business by placing Podiatry PPC ads in search engines, social media or on websites. But how to develop effective Podiatry PPC ads? Here are the steps:
5 Step Process To Creating Podiatry PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Podiatry ad, which can maximize your advertising revenue.
2. Set a Budget for Your Podiatry PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Podiatry ads ROI.
3. Target Podiatry Audience
You can target Podiatry audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Podiatry PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Podiatry PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Podiatry Competitors
Learning competitors' PPC strategies can help you understand the Podiatry audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Podiatry Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Podiatry? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Podiatry on Google, and they are your future customers. To get these potential customers, you need to bid on Podiatry keywords in AdWords (Google's advertising system) to get your Podiatry PPC ads to show up prominently in the search results.
Here are some high-quality Podiatry keywords to help you start a successful Google PPC journey.
| Rank | Podiatry Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | podiatry | 450.0K | 3.59 | 12 |
| 2 | south bend clinic podiatry | 110 | 0.00 | 10 |
| 3 | podiatry treatment | 480 | 3.26 | 33 |
| 4 | osgo podiatry | 90 | 1.03 | 1 |
| 5 | st elizabeth podiatry | 210 | 2.25 | 15 |
| 6 | bazzi podiatry | 170 | 0.58 | 16 |
| 7 | podiatry group | 210 | 2.03 | 9 |
| 8 | mcdowell podiatry | 90 | 2.73 | 9 |
| 9 | dva podiatry | 70 | 15.78 | 3 |
| 10 | virtua podiatry | 110 | 5.04 | 13 |
See More Podiatry Keywords
Also, you can use tools such as AdTargeting to monitor the Podiatry keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Podiatry website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Podiatry - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Podiatry PPC ads. On Bing, you can bid on Podiatry keywords for a lower price.
Here are the search volume and CPC for some of the top Podiatry keywords.
| Rank | Podiatry Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | podiatry medical new | 0 | 0.00 | Low |
| 2 | podiatry coder | 0 | 0.00 | Low |
| 3 | podiatry affiliates | 12 | 0.00 | Low |
| 4 | doctors podiatry advance | 0 | 0.00 | Low |
| 5 | podiatry bc | 0 | 0.00 | Low |
| 6 | podiatry questions answers | 0 | 0.00 | Low |
| 7 | pamf podiatry | 23 | 0.00 | Low |
| 8 | the podiatry specialists around me | 0 | 0.00 | Low |
| 9 | podiatry coding companion | 10 | 0.00 | Low |
| 10 | lancaster general podiatry | 13 | 0.00 | Low |
See More Podiatry Keywords
With these top Podiatry keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Podiatry ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Podiatry audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Podiatry audience report to give us an insight into the Podiatry audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Entertainment | 2.1B | F:40.4% M:59.6% | 25-34:36% |
| 2 | Comedy movies | 1.2B | F:40.9% M:59.1% | 25-34:37% |
| 3 | Facebook Messenger | 1.1B | F:38.9% M:61.1% | 25-34:37% |
| 4 | Instant messaging | 1.1B | F:42.9% M:57.1% | 25-34:36% |
| 5 | Member states of the United Nations | 1.1B | F:38.9% M:61.1% | 25-34:38% |
| 6 | Mass media | 823.4M | F:45.1% M:54.9% | 25-34:35% |
| 7 | Medicine | 759.1M | F:48.1% M:51.9% | 25-34:34% |
| 8 | Social media | 745.3M | F:40.9% M:59.1% | 25-34:38% |
| 9 | Heavy metal music | 709.9M | F:41.2% M:58.8% | 25-34:35% |
| 10 | First-person shooter games | 657.1M | F:38% M:62% | 25-34:38% |
When you create Facebook PPC ads, researching other Podiatry Facebook pages can provide you with inspiration. Here are some popular Podiatry pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Progressive Podiatry | 341 | 24 | - |
| 2 | Posture Podiatry | 1.0K | 32 | AUS |
| 3 | TFC Podiatry | 437 | 20 | AUS |
| 4 | Gait Way Podiatry | 473 | 23 | - |
| 5 | South Dublin Podiatry | 91 | 15 | - |
| 6 | Apple Podiatry Group | 118 | 31 | USA |
| 7 | East Coast Podiatry | 14.0K | 80 | SGP |
| 8 | Alternative Foot Solutions - Podiatry | 3.2K | 32 | - |
| 9 | Guerin-Stewart Podiatry Clinic | 372 | 30 | - |
| 10 | Comfort Feet Podiatry Group | 307 | 25 | - |
Through AdTargeting, we can get rich information about these Podiatry pages.
For example, Progressive Podiatry, it has got 341 likes and published 24 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Podiatry audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Podiatry - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Podiatry audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Podiatry audience through user interests.
PPC for Podiatry - tiktok
Here are some useful articles to help you market your Podiatry business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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