PPC for Physicians: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Physicians business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Physicians
- Target Physicians audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Physicians and how it can boost your business.
What's PPC for Physicians?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Physicians business by placing Physicians PPC ads in search engines, social media or on websites. But how to develop effective Physicians PPC ads? Here are the steps:
5 Step Process To Creating Physicians PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Physicians ad, which can maximize your advertising revenue.
2. Set a Budget for Your Physicians PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Physicians ads ROI.
3. Target Physicians Audience
You can target Physicians audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Physicians PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Physicians PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Physicians Competitors
Learning competitors' PPC strategies can help you understand the Physicians audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Physicians Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Physicians? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Physicians on Google, and they are your future customers. To get these potential customers, you need to bid on Physicians keywords in AdWords (Google's advertising system) to get your Physicians PPC ads to show up prominently in the search results.
Here are some high-quality Physicians keywords to help you start a successful Google PPC journey.
| Rank | Physicians Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | physicians | 351.3K | 4.17 | 2 |
| 2 | famous physicians | 880 | 0.00 | 0 |
| 3 | physicians apothecary | 590 | 0.00 | 0 |
| 4 | top primary care physicians near me | 1.9K | 5.64 | 36 |
| 5 | north suburban family physicians | 720 | 6.69 | 4 |
| 6 | scioto family physicians | 720 | 0.00 | 1 |
| 7 | physicians medical center | 1.9K | 4.15 | 1 |
| 8 | family care physicians | 2.9K | 5.09 | 7 |
| 9 | acadiana family physicians | 720 | 12.28 | 5 |
| 10 | uc physicians | 720 | 1.24 | 12 |
See More Physicians Keywords
Also, you can use tools such as AdTargeting to monitor the Physicians keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Physicians website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Physicians - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Physicians PPC ads. On Bing, you can bid on Physicians keywords for a lower price.
Here are the search volume and CPC for some of the top Physicians keywords.
| Rank | Physicians Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | ohio health doctors physicians | 10 | 0.00 | Low |
| 2 | physicians directory | 1.2K | 0.04 | High |
| 3 | millennium physicians group | 320 | 0.02 | High |
| 4 | pennsylvania physicians | 10 | 0.00 | Low |
| 5 | emergency physicians services | 12 | 0.00 | Low |
| 6 | physicians insurance | 100 | 0.16 | High |
| 7 | johns hopkins community physicians | 717 | 0.03 | Medium |
| 8 | john hopkins comunnity physicians | 0 | 0.00 | Low |
| 9 | hudson physicians | 586 | 0.01 | Medium |
| 10 | virginia physicians | 389 | 0.00 | Low |
See More Physicians Keywords
With these top Physicians keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Physicians ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Physicians audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Physicians audience report to give us an insight into the Physicians audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Royal College of Physicians | 443.7K | F:55.5% M:44.5% | 25-34:27% |
| 2 | Physicians Committee for Responsible Medicine | 314.5K | F:85.1% M:14.9% | 55-64:29% |
| 3 | American College of Physicians | 276.3K | F:55.7% M:44.3% | 25-34:24% |
| 4 | American College of Chest Physicians | 253.6K | F:44% M:56% | 25-34:37% |
| 5 | Physicians Formula | 244.2K | F:99.2% M:0.8% | 25-34:44% |
| 6 | American College of Emergency Physicians | 152.6K | F:37.9% M:62.1% | 25-34:35% |
| 7 | American Academy of Family Physicians | 114.6K | F:73% M:27% | 65+:33% |
| 8 | Physicians for a National Health Program | 41.3K | F:62% M:38% | 65+:31% |
| 9 | American Academy of Family Physicians (AAFP) | 29.9K | F:63% M:37% | 35-44:34% |
| 10 | Royal College of Physicians of Ireland | 26.6K | F:19.7% M:80.3% | 25-34:49% |
When you create Facebook PPC ads, researching other Physicians Facebook pages can provide you with inspiration. Here are some popular Physicians pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Physicians Thrive | 793 | 23 | - |
| 2 | ProHealth Physicians | 7.6K | 69 | - |
| 3 | Physicians Mutual | 14.7K | 36 | USA |
| 4 | Physicians Formula | 537.6K | 21 | USA |
| 5 | Sound Physicians | 5.1K | 19 | - |
| 6 | CPI Physicians | 1 | 15 | - |
| 7 | Physicians' Education Resource | 7.5K | 151 | USA |
| 8 | Physicians Vein Clinics | 404 | 56 | USA |
| 9 | Physicians Across Continents | 2.1K | 43 | DZA |
| 10 | Texas Tech Physicians | 7.1K | 35 | USA |
Through AdTargeting, we can get rich information about these Physicians pages.
For example, Physicians Thrive, it has got 793 likes and published 23 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Physicians audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Physicians - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Physicians audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Physicians audience through user interests.
PPC for Physicians - tiktok
Here are some useful articles to help you market your Physicians business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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