PPC for Physical Therapy - Essential Tips & Platforms to Increase Sales

PPC for Physical Therapy: Essential Tips & Platforms to Increase Sales

Physical Therapy keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Physical Therapy business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Physical Therapy
  • Target Physical Therapy audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Physical Therapy and how it can boost your business.

Table of Contents:

What's PPC for Physical Therapy?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Physical Therapy business by placing Physical Therapy PPC ads in search engines, social media or on websites. But how to develop effective Physical Therapy PPC ads? Here are the steps:

5 Step Process To Creating Physical Therapy PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Physical Therapy ad, which can maximize your advertising revenue.

2. Set a Budget for Your Physical Therapy PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Physical Therapy ads ROI.

3. Target Physical Therapy Audience

You can target Physical Therapy audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Physical Therapy PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Physical Therapy PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Physical Therapy Competitors

Learning competitors' PPC strategies can help you understand the Physical Therapy audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Physical Therapy Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Physical Therapy? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Physical Therapy on Google, and they are your future customers. To get these potential customers, you need to bid on Physical Therapy keywords in AdWords (Google's advertising system) to get your Physical Therapy PPC ads to show up prominently in the search results.

Here are some high-quality Physical Therapy keywords to help you start a successful Google PPC journey.

Rank Physical Therapy Keywords Search volume Cost Per Click Paid Difficulty
1 physical therapy 1.2M 3.61 13
2 richmond physical therapy 880 5.48 15
3 phoenix physical therapy 5.4K 2.89 13
4 pectus excavatum physical therapy 390 4.64 12
5 wrist physical therapy 720 1.45 88
6 pelvic physical therapy 2.9K 6.85 22
7 indeed physical therapy 1.3K 0.83 22
8 cardiopulmonary physical therapy 480 3.35 8
9 orthopedic associates physical therapy 390 4.67 11
10 physical therapy brooklyn 1.9K 8.65 27

See More Physical Therapy Keywords

Also, you can use tools such as AdTargeting to monitor the Physical Therapy keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Physical Therapy website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Physical Therapy keywords research - Adtargeting

PPC for Physical Therapy - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Physical Therapy PPC ads. On Bing, you can bid on Physical Therapy keywords for a lower price.

Here are the search volume and CPC for some of the top Physical Therapy keywords.

Rank Physical Therapy Keywords Search volume Cost Per Click Paid Difficulty
1 physical therapy 57.1K 0.14 High
2 hudson home physical therapy 0 0.00 Low
3 physical therapy service philadelphia 0 0.00 Low
4 sports orthopedic physical therapy 15 0.00 Medium
5 physical therapy treatment gervais 0 0.00 Low
6 physical therapy health services 10 0.00 Low
7 affordable physical therapy doctors 0 0.00 Low
8 physical therapy profession 13 0.12 Low
9 physical therapy house 17 0.00 Low
10 mckenzie physical therapy 177 0.01 High

See More Physical Therapy Keywords

With these top Physical Therapy keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Physical Therapy ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Physical Therapy audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Physical Therapy audience report to give us an insight into the Physical Therapy audience.

Rank Interests Audience Gender Age
1 Physical therapy 120.0M F:54.3% M:45.7% 25-34:29%
2 Doctor of Physical Therapy 2.0M F:47.2% M:52.8% 25-34:32%
3 American Physical Therapy Association 340.8K F:69.2% M:30.8% 25-34:42%
4 Physical therapy education 298.0K F:23.4% M:76.6% 18-24:50%
5 Journal of Orthopaedic & Sports Physical Therapy 93.6K F:42% M:58% 25-34:35%
6 American Physical Therapy Association (APTA) 88.8K F:72% M:28% 25-34:44%
7 Commission on Accreditation in Physical Therapy Education 25.6K F:66% M:34% 25-34:55%
8 World Confederation for Physical Therapy 21.7K F:40% M:60% 25-34:36%
9 Physical Therapy Central 6.4K F:72% M:28% 25-34:31%

When you create Facebook PPC ads, researching other Physical Therapy Facebook pages can provide you with inspiration. Here are some popular Physical Therapy pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 901 Physical Therapy 22.1K 137 -
2 Physical Therapy 191 170 -
3 Kinetix Physical Therapy 3.4K 105 USA
4 Accelacare Physical Therapy 3.2K 73 USA
5 Appalachian Physical Therapy 327 65 -
6 ROC Physical Therapy 388 59 USA
7 Rebound Physical Therapy 1.8K 54 -
8 Energize Physical Therapy 319 53 -
9 Snyder Physical Therapy 471 49 -
10 Arlington Physical Therapy 364 49 -

Through AdTargeting, we can get rich information about these Physical Therapy pages.

For example, 901 Physical Therapy, it has got 22.1K likes and published 137 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Physical Therapy audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Physical Therapy keywords research - Adtargeting

PPC for Physical Therapy - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Physical Therapy audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Physical Therapy audience through user interests.

Physical Therapy keywords research - Adtargeting

PPC for Physical Therapy - tiktok

Here are some useful articles to help you market your Physical Therapy business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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