PPC for Physical Therapy: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Physical Therapy business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Physical Therapy
- Target Physical Therapy audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Physical Therapy and how it can boost your business.
What's PPC for Physical Therapy?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Physical Therapy business by placing Physical Therapy PPC ads in search engines, social media or on websites. But how to develop effective Physical Therapy PPC ads? Here are the steps:
5 Step Process To Creating Physical Therapy PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Physical Therapy ad, which can maximize your advertising revenue.
2. Set a Budget for Your Physical Therapy PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Physical Therapy ads ROI.
3. Target Physical Therapy Audience
You can target Physical Therapy audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Physical Therapy PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Physical Therapy PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Physical Therapy Competitors
Learning competitors' PPC strategies can help you understand the Physical Therapy audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Physical Therapy Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Physical Therapy? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Physical Therapy on Google, and they are your future customers. To get these potential customers, you need to bid on Physical Therapy keywords in AdWords (Google's advertising system) to get your Physical Therapy PPC ads to show up prominently in the search results.
Here are some high-quality Physical Therapy keywords to help you start a successful Google PPC journey.
| Rank | Physical Therapy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | physical therapy | 1.2M | 3.61 | 13 |
| 2 | richmond physical therapy | 880 | 5.48 | 15 |
| 3 | phoenix physical therapy | 5.4K | 2.89 | 13 |
| 4 | pectus excavatum physical therapy | 390 | 4.64 | 12 |
| 5 | wrist physical therapy | 720 | 1.45 | 88 |
| 6 | pelvic physical therapy | 2.9K | 6.85 | 22 |
| 7 | indeed physical therapy | 1.3K | 0.83 | 22 |
| 8 | cardiopulmonary physical therapy | 480 | 3.35 | 8 |
| 9 | orthopedic associates physical therapy | 390 | 4.67 | 11 |
| 10 | physical therapy brooklyn | 1.9K | 8.65 | 27 |
See More Physical Therapy Keywords
Also, you can use tools such as AdTargeting to monitor the Physical Therapy keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Physical Therapy website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Physical Therapy - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Physical Therapy PPC ads. On Bing, you can bid on Physical Therapy keywords for a lower price.
Here are the search volume and CPC for some of the top Physical Therapy keywords.
| Rank | Physical Therapy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | physical therapy | 57.1K | 0.14 | High |
| 2 | hudson home physical therapy | 0 | 0.00 | Low |
| 3 | physical therapy service philadelphia | 0 | 0.00 | Low |
| 4 | sports orthopedic physical therapy | 15 | 0.00 | Medium |
| 5 | physical therapy treatment gervais | 0 | 0.00 | Low |
| 6 | physical therapy health services | 10 | 0.00 | Low |
| 7 | affordable physical therapy doctors | 0 | 0.00 | Low |
| 8 | physical therapy profession | 13 | 0.12 | Low |
| 9 | physical therapy house | 17 | 0.00 | Low |
| 10 | mckenzie physical therapy | 177 | 0.01 | High |
See More Physical Therapy Keywords
With these top Physical Therapy keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Physical Therapy ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Physical Therapy audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Physical Therapy audience report to give us an insight into the Physical Therapy audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Physical therapy | 120.0M | F:54.3% M:45.7% | 25-34:29% |
| 2 | Doctor of Physical Therapy | 2.0M | F:47.2% M:52.8% | 25-34:32% |
| 3 | American Physical Therapy Association | 340.8K | F:69.2% M:30.8% | 25-34:42% |
| 4 | Physical therapy education | 298.0K | F:23.4% M:76.6% | 18-24:50% |
| 5 | Journal of Orthopaedic & Sports Physical Therapy | 93.6K | F:42% M:58% | 25-34:35% |
| 6 | American Physical Therapy Association (APTA) | 88.8K | F:72% M:28% | 25-34:44% |
| 7 | Commission on Accreditation in Physical Therapy Education | 25.6K | F:66% M:34% | 25-34:55% |
| 8 | World Confederation for Physical Therapy | 21.7K | F:40% M:60% | 25-34:36% |
| 9 | Physical Therapy Central | 6.4K | F:72% M:28% | 25-34:31% |
When you create Facebook PPC ads, researching other Physical Therapy Facebook pages can provide you with inspiration. Here are some popular Physical Therapy pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 901 Physical Therapy | 22.1K | 137 | - |
| 2 | Physical Therapy | 191 | 170 | - |
| 3 | Kinetix Physical Therapy | 3.4K | 105 | USA |
| 4 | Accelacare Physical Therapy | 3.2K | 73 | USA |
| 5 | Appalachian Physical Therapy | 327 | 65 | - |
| 6 | ROC Physical Therapy | 388 | 59 | USA |
| 7 | Rebound Physical Therapy | 1.8K | 54 | - |
| 8 | Energize Physical Therapy | 319 | 53 | - |
| 9 | Snyder Physical Therapy | 471 | 49 | - |
| 10 | Arlington Physical Therapy | 364 | 49 | - |
Through AdTargeting, we can get rich information about these Physical Therapy pages.
For example, 901 Physical Therapy, it has got 22.1K likes and published 137 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Physical Therapy audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Physical Therapy - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Physical Therapy audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Physical Therapy audience through user interests.
PPC for Physical Therapy - tiktok
Here are some useful articles to help you market your Physical Therapy business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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