PPC for Photography - Essential Tips & Platforms to Increase Sales

PPC for Photography: Essential Tips & Platforms to Increase Sales

Photography keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Photography business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Photography
  • Target Photography audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Photography and how it can boost your business.

Table of Contents:

What's PPC for Photography?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Photography business by placing Photography PPC ads in search engines, social media or on websites. But how to develop effective Photography PPC ads? Here are the steps:

5 Step Process To Creating Photography PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Photography ad, which can maximize your advertising revenue.

2. Set a Budget for Your Photography PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Photography ads ROI.

3. Target Photography Audience

You can target Photography audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Photography PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Photography PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Photography Competitors

Learning competitors' PPC strategies can help you understand the Photography audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Photography Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Photography? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Photography on Google, and they are your future customers. To get these potential customers, you need to bid on Photography keywords in AdWords (Google's advertising system) to get your Photography PPC ads to show up prominently in the search results.

Here are some high-quality Photography keywords to help you start a successful Google PPC journey.

Rank Photography Keywords Search volume Cost Per Click Paid Difficulty
1 photography 2.4M 1.16 5
2 peter lik photography 2.4K 1.38 100
3 ansel adams photography 8.4K 0.95 86
4 street photography 118.3K 0.69 6
5 photography institute 2.4K 2.10 21
6 toy photography 11.8K 2.07 13
7 action photography 4.0K 1.77 6
8 leaf photography 3.6K 0.00 8
9 pinhole photography 4.4K 0.75 68
10 women photography 6.4K 2.02 4

See More Photography Keywords

Also, you can use tools such as AdTargeting to monitor the Photography keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Photography website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Photography keywords research - Adtargeting

PPC for Photography - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Photography PPC ads. On Bing, you can bid on Photography keywords for a lower price.

Here are the search volume and CPC for some of the top Photography keywords.

Rank Photography Keywords Search volume Cost Per Click Paid Difficulty
1 photography 36.1K 0.07 High
2 astrophotography cheap 0 0.00 Low
3 cameras photography 173 0.03 High
4 photography info 18 0.00 Low
5 black white portrait photography 47 0.00 Low
6 digital print photography 10 0.00 Low
7 digital photography techniques 16 0.00 Medium
8 best free photography 0 0.00 Low
9 photography pricing 59 0.02 High
10 photography vide 0 0.00 Low

See More Photography Keywords

With these top Photography keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Photography ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Photography audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Photography audience report to give us an insight into the Photography audience.

Rank Interests Audience Gender Age
1 Photography 1.3B F:44.4% M:55.6% 25-34:36%
2 Digital photography 110.1M F:45.3% M:54.7% 25-34:37%
3 Wedding photography 97.0M F:66.7% M:33.3% 25-34:47%
4 Travel photography 74.9M F:34.4% M:65.6% 25-34:40%
5 Nature photography 67.6M F:40.1% M:59.9% 18-24:34%
6 Portrait photography 62.7M F:48.1% M:51.9% 25-34:38%
7 Street photography 56.8M F:30.9% M:69.1% 18-24:38%
8 Landscape photography 55.6M F:38.7% M:61.3% 18-24:35%
9 Wildlife photography 33.7M F:35.1% M:64.9% 18-24:33%
10 Fine-art photography 28.7M F:47% M:53% 25-34:34%

When you create Facebook PPC ads, researching other Photography Facebook pages can provide you with inspiration. Here are some popular Photography pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 319 Photography - Unique / Photography 5.4K 16 -
2 8710 Photography 323 18 -
3 Symbiosis Photography 2.7K 86 ITA
4 Zhara Photography 594.0K 68 -
5 Blume Photography 10.6K 63 USA
6 Northlandscapes Photography 10.1K 61 IRL
7 Lunalee Photography 1.4K 52 -
8 Kellogg Photography 1.5K 41 USA
9 Pixel Photography 83.6K 39 VNM
10 SET Photography 19.2K 38 -

Through AdTargeting, we can get rich information about these Photography pages.

For example, 319 Photography - Unique / Photography, it has got 5.4K likes and published 16 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Photography audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Photography keywords research - Adtargeting

PPC for Photography - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Photography audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Photography audience through user interests.

Photography keywords research - Adtargeting

PPC for Photography - tiktok

Here are some useful articles to help you market your Photography business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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