PPC for Photography: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Photography business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Photography
- Target Photography audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Photography and how it can boost your business.
What's PPC for Photography?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Photography business by placing Photography PPC ads in search engines, social media or on websites. But how to develop effective Photography PPC ads? Here are the steps:
5 Step Process To Creating Photography PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Photography ad, which can maximize your advertising revenue.
2. Set a Budget for Your Photography PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Photography ads ROI.
3. Target Photography Audience
You can target Photography audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Photography PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Photography PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Photography Competitors
Learning competitors' PPC strategies can help you understand the Photography audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Photography Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Photography? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Photography on Google, and they are your future customers. To get these potential customers, you need to bid on Photography keywords in AdWords (Google's advertising system) to get your Photography PPC ads to show up prominently in the search results.
Here are some high-quality Photography keywords to help you start a successful Google PPC journey.
| Rank | Photography Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | photography | 2.4M | 1.16 | 5 |
| 2 | peter lik photography | 2.4K | 1.38 | 100 |
| 3 | ansel adams photography | 8.4K | 0.95 | 86 |
| 4 | street photography | 118.3K | 0.69 | 6 |
| 5 | photography institute | 2.4K | 2.10 | 21 |
| 6 | toy photography | 11.8K | 2.07 | 13 |
| 7 | action photography | 4.0K | 1.77 | 6 |
| 8 | leaf photography | 3.6K | 0.00 | 8 |
| 9 | pinhole photography | 4.4K | 0.75 | 68 |
| 10 | women photography | 6.4K | 2.02 | 4 |
See More Photography Keywords
Also, you can use tools such as AdTargeting to monitor the Photography keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Photography website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Photography - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Photography PPC ads. On Bing, you can bid on Photography keywords for a lower price.
Here are the search volume and CPC for some of the top Photography keywords.
| Rank | Photography Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | photography | 36.1K | 0.07 | High |
| 2 | astrophotography cheap | 0 | 0.00 | Low |
| 3 | cameras photography | 173 | 0.03 | High |
| 4 | photography info | 18 | 0.00 | Low |
| 5 | black white portrait photography | 47 | 0.00 | Low |
| 6 | digital print photography | 10 | 0.00 | Low |
| 7 | digital photography techniques | 16 | 0.00 | Medium |
| 8 | best free photography | 0 | 0.00 | Low |
| 9 | photography pricing | 59 | 0.02 | High |
| 10 | photography vide | 0 | 0.00 | Low |
See More Photography Keywords
With these top Photography keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Photography ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Photography audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Photography audience report to give us an insight into the Photography audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Photography | 1.3B | F:44.4% M:55.6% | 25-34:36% |
| 2 | Digital photography | 110.1M | F:45.3% M:54.7% | 25-34:37% |
| 3 | Wedding photography | 97.0M | F:66.7% M:33.3% | 25-34:47% |
| 4 | Travel photography | 74.9M | F:34.4% M:65.6% | 25-34:40% |
| 5 | Nature photography | 67.6M | F:40.1% M:59.9% | 18-24:34% |
| 6 | Portrait photography | 62.7M | F:48.1% M:51.9% | 25-34:38% |
| 7 | Street photography | 56.8M | F:30.9% M:69.1% | 18-24:38% |
| 8 | Landscape photography | 55.6M | F:38.7% M:61.3% | 18-24:35% |
| 9 | Wildlife photography | 33.7M | F:35.1% M:64.9% | 18-24:33% |
| 10 | Fine-art photography | 28.7M | F:47% M:53% | 25-34:34% |
When you create Facebook PPC ads, researching other Photography Facebook pages can provide you with inspiration. Here are some popular Photography pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 319 Photography - Unique / Photography | 5.4K | 16 | - |
| 2 | 8710 Photography | 323 | 18 | - |
| 3 | Symbiosis Photography | 2.7K | 86 | ITA |
| 4 | Zhara Photography | 594.0K | 68 | - |
| 5 | Blume Photography | 10.6K | 63 | USA |
| 6 | Northlandscapes Photography | 10.1K | 61 | IRL |
| 7 | Lunalee Photography | 1.4K | 52 | - |
| 8 | Kellogg Photography | 1.5K | 41 | USA |
| 9 | Pixel Photography | 83.6K | 39 | VNM |
| 10 | SET Photography | 19.2K | 38 | - |
Through AdTargeting, we can get rich information about these Photography pages.
For example, 319 Photography - Unique / Photography, it has got 5.4K likes and published 16 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Photography audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Photography - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Photography audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Photography audience through user interests.
PPC for Photography - tiktok
Here are some useful articles to help you market your Photography business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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