PPC for Pharmaceutical: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Pharmaceutical business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Pharmaceutical
- Target Pharmaceutical audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Pharmaceutical and how it can boost your business.
What's PPC for Pharmaceutical?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Pharmaceutical business by placing Pharmaceutical PPC ads in search engines, social media or on websites. But how to develop effective Pharmaceutical PPC ads? Here are the steps:
5 Step Process To Creating Pharmaceutical PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Pharmaceutical ad, which can maximize your advertising revenue.
2. Set a Budget for Your Pharmaceutical PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Pharmaceutical ads ROI.
3. Target Pharmaceutical Audience
You can target Pharmaceutical audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Pharmaceutical PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Pharmaceutical PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Pharmaceutical Competitors
Learning competitors' PPC strategies can help you understand the Pharmaceutical audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Pharmaceutical Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Pharmaceutical? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Pharmaceutical on Google, and they are your future customers. To get these potential customers, you need to bid on Pharmaceutical keywords in AdWords (Google's advertising system) to get your Pharmaceutical PPC ads to show up prominently in the search results.
Here are some high-quality Pharmaceutical keywords to help you start a successful Google PPC journey.
| Rank | Pharmaceutical Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | pharmaceutical | 201.0K | 1.94 | 1 |
| 2 | biofil chemicals & pharmaceuticals ltd share price | 2.4K | 0.00 | 0 |
| 3 | list of pharmaceutical companies | 2.4K | 2.22 | 7 |
| 4 | pharmaceutical companies | 110.0K | 2.09 | 3 |
| 5 | janssen pharmaceutical companies | 18.1K | 1.72 | 2 |
| 6 | pharmaceutical manufacturing | 5.4K | 4.08 | 17 |
| 7 | biofil chemicals & pharmaceuticals ltd | 2.4K | 0.26 | 1 |
| 8 | currax pharmaceuticals | 880 | 1.88 | 0 |
| 9 | actelion pharmaceuticals | 1.3K | 0.81 | 1 |
| 10 | pharmaceutical packaging | 2.9K | 2.77 | 16 |
See More Pharmaceutical Keywords
Also, you can use tools such as AdTargeting to monitor the Pharmaceutical keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Pharmaceutical website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Pharmaceutical - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Pharmaceutical PPC ads. On Bing, you can bid on Pharmaceutical keywords for a lower price.
Here are the search volume and CPC for some of the top Pharmaceutical keywords.
| Rank | Pharmaceutical Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Pharmaceutical Keywords
With these top Pharmaceutical keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Pharmaceutical ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Pharmaceutical audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Pharmaceutical audience report to give us an insight into the Pharmaceutical audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Pharmaceutical industry | 65.6M | F:57.8% M:42.2% | 25-34:32% |
| 2 | Pharmaceutical Research and Manufacturers of America | 1.9M | F:64.6% M:35.4% | 65+:22% |
| 3 | Rohto Pharmaceutical Co. | 383.7K | F:76.2% M:23.8% | 25-34:33% |
| 4 | Otsuka Pharmaceutical | 295.9K | F:50.5% M:49.5% | 18-24:29% |
| 5 | Takeda Pharmaceutical Company | 14.0K | F:54% M:46% | 65+:38% |
| 6 | GlaxoSmithKline Pharmaceuticals Ltd | 3.3K | F:11% M:89% | 25-34:59% |
| 7 | Bayer | 9.6M | F:51.2% M:48.8% | 25-34:30% |
| 8 | Teva | 1.4M | F:69.5% M:30.5% | 25-34:34% |
| 9 | Baqai Medical University | 271.8K | F:17.5% M:82.5% | 18-24:50% |
When you create Facebook PPC ads, researching other Pharmaceutical Facebook pages can provide you with inspiration. Here are some popular Pharmaceutical pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Utopia Pharmaceutical | 86.0K | 37 | - |
| 2 | Orchidia Pharmaceutical | 74.4K | 15 | EGY |
| 3 | Pharmaceutical Services & Consulting | 13.2K | 121 | ARG |
| 4 | JRS ORYX Pharmaceutical | 1.5K | 17 | - |
| 5 | Antai Pharmaceutical Machinery | 251 | 26 | - |
| 6 | Royal Pharmaceutical Society | 23.6K | 36 | - |
| 7 | Teva Pharmaceutical Industries Ltd. | 43.3K | 36 | - |
| 8 | Pharmaceutical Society of Australia | 38.8K | 91 | - |
| 9 | West Pharmaceutical Services, Inc. | 2.7K | 25 | USA |
| 10 | Monash Pharmacy and Pharmaceutical Sciences | 10.6K | 96 | - |
Through AdTargeting, we can get rich information about these Pharmaceutical pages.
For example, Utopia Pharmaceutical, it has got 86.0K likes and published 37 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Pharmaceutical audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Pharmaceutical - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Pharmaceutical audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Pharmaceutical audience through user interests.
PPC for Pharmaceutical - tiktok
Here are some useful articles to help you market your Pharmaceutical business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
More Industries You May Be Interested In: