PPC for Pet Products: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Pet Products business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Pet Products
- Target Pet Products audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Pet Products and how it can boost your business.
What's PPC for Pet Products?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Pet Products business by placing Pet Products PPC ads in search engines, social media or on websites. But how to develop effective Pet Products PPC ads? Here are the steps:
5 Step Process To Creating Pet Products PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Pet Products ad, which can maximize your advertising revenue.
2. Set a Budget for Your Pet Products PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Pet Products ads ROI.
3. Target Pet Products Audience
You can target Pet Products audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Pet Products PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Pet Products PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Pet Products Competitors
Learning competitors' PPC strategies can help you understand the Pet Products audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Pet Products Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Pet Products? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Pet Products on Google, and they are your future customers. To get these potential customers, you need to bid on Pet Products keywords in AdWords (Google's advertising system) to get your Pet Products PPC ads to show up prominently in the search results.
Here are some high-quality Pet Products keywords to help you start a successful Google PPC journey.
| Rank | Pet Products Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | pet products | 122.1K | 1.36 | 100 |
| 2 | holistic dog food | 10.3K | 1.55 | 100 |
| 3 | nutra complete dog food | 7.9K | 3.77 | 100 |
| 4 | fromm cat food | 8.3K | 1.23 | 100 |
| 5 | best dog food for sensitive stomach | 11.9K | 7.83 | 100 |
| 6 | cat cage | 60.7K | 0.38 | 100 |
| 7 | high protein dog food | 12.8K | 5.45 | 100 |
| 8 | cat shampoo | 25.1K | 0.36 | 100 |
| 9 | rabbit cage | 147.5K | 0.52 | 100 |
| 10 | hypoallergenic cat food | 7.1K | 3.24 | 100 |
See More Pet Products Keywords
Also, you can use tools such as AdTargeting to monitor the Pet Products keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Pet Products website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Pet Products - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Pet Products PPC ads. On Bing, you can bid on Pet Products keywords for a lower price.
Here are the search volume and CPC for some of the top Pet Products keywords.
| Rank | Pet Products Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | personalised pet products | 0 | 0.00 | Low |
| 2 | bowsers pet products | 35 | 0.00 | Medium |
| 3 | pet products stoer | 0 | 0.00 | Low |
| 4 | best pet products | 112 | 0.02 | Medium |
| 5 | professional pet products | 18 | 0.10 | High |
| 6 | blue buffalo pet products inc | 10 | 0.00 | Low |
| 7 | vibrant life pet products | 38 | 0.00 | Low |
| 8 | payless pet products | 37 | 0.00 | Low |
| 9 | cheapest pet products online | 85 | 0.01 | Low |
| 10 | pet products websites | 12 | 0.00 | Low |
See More Pet Products Keywords
With these top Pet Products keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Pet Products ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Pet Products audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Pet Products audience report to give us an insight into the Pet Products audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Pets | 1.1B | F:45.2% M:54.8% | 25-34:35% |
| 2 | Hair products | 853.5M | F:59.5% M:40.5% | 25-34:37% |
| 3 | Petroleum | 214.0M | F:48.1% M:51.9% | 25-34:36% |
| 4 | Home Décor Products | 88.8M | F:69.4% M:30.6% | 25-34:45% |
| 5 | Petróleo | 164.9M | F:48.5% M:51.5% | 25-34:36% |
| 6 | Avon Products | 37.5M | F:82.9% M:17.1% | 25-34:34% |
| 7 | Pet food | 127.5M | F:65.3% M:34.7% | 25-34:28% |
| 8 | Best Products | 25.7M | F:54.4% M:45.6% | 25-34:35% |
| 9 | Pet store | 62.4M | F:61.8% M:38.2% | 25-34:33% |
| 10 | Sustainable products | 24.8M | F:75.1% M:24.9% | 25-34:43% |
When you create Facebook PPC ads, researching other Pet Products Facebook pages can provide you with inspiration. Here are some popular Pet Products pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Snooza Pet Products | 10.3K | 140 | AUS |
| 2 | Budget Pet Products | 72.4K | 126 | AUS |
| 3 | Carlson Pet Products | 157.8K | 67 | - |
| 4 | FurHaven Pet Products | 4.3K | 50 | USA |
| 5 | Diezel Pet Products | 770 | 44 | USA |
| 6 | HappyPaw Pet Products | 358 | 30 | - |
| 7 | NRG+ Pet Products | 5.7K | 17 | - |
| 8 | Snoozer Pet Products | 170.9K | 82 | USA |
| 9 | Blue-9 Pet Products | 23.6K | 80 | USA |
| 10 | Lucy Pet Products | 30.3K | 52 | - |
Through AdTargeting, we can get rich information about these Pet Products pages.
For example, Snooza Pet Products, it has got 10.3K likes and published 140 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Pet Products audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Pet Products - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Pet Products audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Pet Products audience through user interests.
PPC for Pet Products - tiktok
Here are some useful articles to help you market your Pet Products business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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