PPC for Pet Products - Essential Tips & Platforms to Increase Sales

PPC for Pet Products: Essential Tips & Platforms to Increase Sales

Pet Products keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Pet Products business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Pet Products
  • Target Pet Products audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Pet Products and how it can boost your business.

Table of Contents:

What's PPC for Pet Products?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Pet Products business by placing Pet Products PPC ads in search engines, social media or on websites. But how to develop effective Pet Products PPC ads? Here are the steps:

5 Step Process To Creating Pet Products PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Pet Products ad, which can maximize your advertising revenue.

2. Set a Budget for Your Pet Products PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Pet Products ads ROI.

3. Target Pet Products Audience

You can target Pet Products audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Pet Products PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Pet Products PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Pet Products Competitors

Learning competitors' PPC strategies can help you understand the Pet Products audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Pet Products Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Pet Products? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Pet Products on Google, and they are your future customers. To get these potential customers, you need to bid on Pet Products keywords in AdWords (Google's advertising system) to get your Pet Products PPC ads to show up prominently in the search results.

Here are some high-quality Pet Products keywords to help you start a successful Google PPC journey.

Rank Pet Products Keywords Search volume Cost Per Click Paid Difficulty
1 pet products 122.1K 1.36 100
2 holistic dog food 10.3K 1.55 100
3 nutra complete dog food 7.9K 3.77 100
4 fromm cat food 8.3K 1.23 100
5 best dog food for sensitive stomach 11.9K 7.83 100
6 cat cage 60.7K 0.38 100
7 high protein dog food 12.8K 5.45 100
8 cat shampoo 25.1K 0.36 100
9 rabbit cage 147.5K 0.52 100
10 hypoallergenic cat food 7.1K 3.24 100

See More Pet Products Keywords

Also, you can use tools such as AdTargeting to monitor the Pet Products keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Pet Products website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Pet Products keywords research - Adtargeting

PPC for Pet Products - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Pet Products PPC ads. On Bing, you can bid on Pet Products keywords for a lower price.

Here are the search volume and CPC for some of the top Pet Products keywords.

Rank Pet Products Keywords Search volume Cost Per Click Paid Difficulty
1 personalised pet products 0 0.00 Low
2 bowsers pet products 35 0.00 Medium
3 pet products stoer 0 0.00 Low
4 best pet products 112 0.02 Medium
5 professional pet products 18 0.10 High
6 blue buffalo pet products inc 10 0.00 Low
7 vibrant life pet products 38 0.00 Low
8 payless pet products 37 0.00 Low
9 cheapest pet products online 85 0.01 Low
10 pet products websites 12 0.00 Low

See More Pet Products Keywords

With these top Pet Products keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Pet Products ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Pet Products audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Pet Products audience report to give us an insight into the Pet Products audience.

Rank Interests Audience Gender Age
1 Pets 1.1B F:45.2% M:54.8% 25-34:35%
2 Hair products 853.5M F:59.5% M:40.5% 25-34:37%
3 Petroleum 214.0M F:48.1% M:51.9% 25-34:36%
4 Home Décor Products 88.8M F:69.4% M:30.6% 25-34:45%
5 Petróleo 164.9M F:48.5% M:51.5% 25-34:36%
6 Avon Products 37.5M F:82.9% M:17.1% 25-34:34%
7 Pet food 127.5M F:65.3% M:34.7% 25-34:28%
8 Best Products 25.7M F:54.4% M:45.6% 25-34:35%
9 Pet store 62.4M F:61.8% M:38.2% 25-34:33%
10 Sustainable products 24.8M F:75.1% M:24.9% 25-34:43%

When you create Facebook PPC ads, researching other Pet Products Facebook pages can provide you with inspiration. Here are some popular Pet Products pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Snooza Pet Products 10.3K 140 AUS
2 Budget Pet Products 72.4K 126 AUS
3 Carlson Pet Products 157.8K 67 -
4 FurHaven Pet Products 4.3K 50 USA
5 Diezel Pet Products 770 44 USA
6 HappyPaw Pet Products 358 30 -
7 NRG+ Pet Products 5.7K 17 -
8 Snoozer Pet Products 170.9K 82 USA
9 Blue-9 Pet Products 23.6K 80 USA
10 Lucy Pet Products 30.3K 52 -

Through AdTargeting, we can get rich information about these Pet Products pages.

For example, Snooza Pet Products, it has got 10.3K likes and published 140 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Pet Products audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Pet Products keywords research - Adtargeting

PPC for Pet Products - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Pet Products audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Pet Products audience through user interests.

Pet Products keywords research - Adtargeting

PPC for Pet Products - tiktok

Here are some useful articles to help you market your Pet Products business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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