PPC for Pest Control - Essential Tips & Platforms to Increase Sales

PPC for Pest Control: Essential Tips & Platforms to Increase Sales

Pest Control keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Pest Control business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Pest Control
  • Target Pest Control audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Pest Control and how it can boost your business.

Table of Contents:

What's PPC for Pest Control?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Pest Control business by placing Pest Control PPC ads in search engines, social media or on websites. But how to develop effective Pest Control PPC ads? Here are the steps:

5 Step Process To Creating Pest Control PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Pest Control ad, which can maximize your advertising revenue.

2. Set a Budget for Your Pest Control PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Pest Control ads ROI.

3. Target Pest Control Audience

You can target Pest Control audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Pest Control PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Pest Control PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Pest Control Competitors

Learning competitors' PPC strategies can help you understand the Pest Control audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Pest Control Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Pest Control? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Pest Control on Google, and they are your future customers. To get these potential customers, you need to bid on Pest Control keywords in AdWords (Google's advertising system) to get your Pest Control PPC ads to show up prominently in the search results.

Here are some high-quality Pest Control keywords to help you start a successful Google PPC journey.

Rank Pest Control Keywords Search volume Cost Per Click Paid Difficulty
1 pest control 428.4K 11.40 52
2 action pest control 3.4K 9.42 25
3 rottler pest control 3.3K 7.40 37
4 ridd pest control 1.2K 10.65 28
5 local pest control near me 4.9K 15.43 71
6 pet friendly pest control 1.0K 9.74 91
7 bird pest control 2.2K 6.14 71
8 termite pest control 8.0K 10.65 49
9 urban clap pest control 754 0.74 47
10 superior pest control 1.1K 9.06 25

See More Pest Control Keywords

Also, you can use tools such as AdTargeting to monitor the Pest Control keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Pest Control website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Pest Control keywords research - Adtargeting

PPC for Pest Control - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Pest Control PPC ads. On Bing, you can bid on Pest Control keywords for a lower price.

Here are the search volume and CPC for some of the top Pest Control keywords.

Rank Pest Control Keywords Search volume Cost Per Click Paid Difficulty
1 dr pest control 14 0.00 Low
2 arete pest control deal 0 0.00 Low
3 pest control process 13 0.00 Low
4 read best pest control 0 0.00 Low
5 shield pest control 62 0.00 High
6 pest control points calculator 10 0.00 Low
7 much monthly pest control 0 0.00 Low
8 pest control charges 24 0.02 Medium
9 natural organic pest control 14 0.92 High
10 wally green pest control 0 0.00 Low

See More Pest Control Keywords

With these top Pest Control keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Pest Control ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Pest Control audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Pest Control audience report to give us an insight into the Pest Control audience.

Rank Interests Audience Gender Age
1 Pest control 19.6M F:45.3% M:54.7% 25-34:30%
2 Biological pest control 7.5M F:35% M:65% 25-34:32%
3 Electronic pest control 619.1K F:16.6% M:83.4% 25-34:36%
4 Orkin Pest Control 187.8K F:41.3% M:58.7% 25-34:47%

When you create Facebook PPC ads, researching other Pest Control Facebook pages can provide you with inspiration. Here are some popular Pest Control pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 901 Pest Control 692 28 -
2 Fox Pest Control 2.8K 450 -
3 Gilpins Pest Control 311 100 -
4 Peachtree Pest Control 6.4K 76 -
5 Allstate Pest Control 2.5K 43 AUS
6 Cranbrook Pest Control 382 43 -
7 Henderson Pest Control 108 33 -
8 Sage Pest Control 5.4K 32 USA
9 WH Pest Control 1.6K 30 -
10 Pest Control Jobs 9.5K 27 -

Through AdTargeting, we can get rich information about these Pest Control pages.

For example, 901 Pest Control, it has got 692 likes and published 28 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Pest Control audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Pest Control keywords research - Adtargeting

PPC for Pest Control - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Pest Control audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Pest Control audience through user interests.

Pest Control keywords research - Adtargeting

PPC for Pest Control - tiktok

Here are some useful articles to help you market your Pest Control business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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