PPC for Personal Trainers: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Personal Trainers business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Personal Trainers
- Target Personal Trainers audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Personal Trainers and how it can boost your business.
What's PPC for Personal Trainers?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Personal Trainers business by placing Personal Trainers PPC ads in search engines, social media or on websites. But how to develop effective Personal Trainers PPC ads? Here are the steps:
5 Step Process To Creating Personal Trainers PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Personal Trainers ad, which can maximize your advertising revenue.
2. Set a Budget for Your Personal Trainers PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Personal Trainers ads ROI.
3. Target Personal Trainers Audience
You can target Personal Trainers audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Personal Trainers PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Personal Trainers PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Personal Trainers Competitors
Learning competitors' PPC strategies can help you understand the Personal Trainers audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Personal Trainers Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Personal Trainers? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Personal Trainers on Google, and they are your future customers. To get these potential customers, you need to bid on Personal Trainers keywords in AdWords (Google's advertising system) to get your Personal Trainers PPC ads to show up prominently in the search results.
Here are some high-quality Personal Trainers keywords to help you start a successful Google PPC journey.
| Rank | Personal Trainers Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Personal Trainers Keywords
Also, you can use tools such as AdTargeting to monitor the Personal Trainers keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Personal Trainers website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Personal Trainers - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Personal Trainers PPC ads. On Bing, you can bid on Personal Trainers keywords for a lower price.
Here are the search volume and CPC for some of the top Personal Trainers keywords.
| Rank | Personal Trainers Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | personal trainers | 1.9K | 0.08 | High |
| 2 | private personal trainers | 19 | 0.00 | Medium |
| 3 | personal trainers fee | 10 | 0.00 | Low |
| 4 | do personal trainers make money | 10 | 0.00 | Low |
| 5 | personal trainersalary | 0 | 0.00 | Low |
| 6 | oh personal trainers | 0 | 0.00 | Low |
| 7 | wanted personal trainers | 0 | 0.00 | Low |
| 8 | best personal trainers us | 0 | 0.00 | Low |
| 9 | best personal trainers dc | 14 | 0.00 | Low |
| 10 | institute personal trainers | 0 | 0.00 | Low |
See More Personal Trainers Keywords
With these top Personal Trainers keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Personal Trainers ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Personal Trainers audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Personal Trainers audience report to give us an insight into the Personal Trainers audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | The Australian Institute of Personal Trainers | 11.5K | F:54% M:46% | 25-34:43% |
| 2 | Personal trainer | 121.4M | F:47.7% M:52.3% | 25-34:35% |
| 3 | Jillian Michaels (personal trainer) | 3.0M | F:90.2% M:9.8% | 35-44:32% |
| 4 | Chris Powell (personal trainer) | 786.6K | F:82.2% M:17.8% | 35-44:35% |
| 5 | Personal Trainer Development Center | 257.3K | F:41% M:59% | 25-34:42% |
| 6 | Bob Harper (personal trainer) | 219.4K | F:82.7% M:17.3% | 35-44:29% |
| 7 | UFC Personal Trainer | 100 | F:25% M:75% | 55-64:45 |
When you create Facebook PPC ads, researching other Personal Trainers Facebook pages can provide you with inspiration. Here are some popular Personal Trainers pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Personal Trainers Dubai | 3.0K | 21 | - |
| 2 | AXIS Personal Trainers | 478 | 15 | - |
| 3 | Marketing for Gyms and Personal Trainers | 7.8K | 18 | - |
| 4 | The Australian Institute of Personal Trainers - RTO32363 | 93.4K | 280 | AUS |
| 5 | Lift The Bar: Career Development for Personal Trainers | 8.5K | 140 | ENG |
| 6 | Personal Trainers | 9.3K | 6 | - |
| 7 | Personal trainers | 300 | 1 | - |
| 8 | FightFit Personal Trainers | 28 | 6 | - |
| 9 | Personal Trainers Elite | 238 | 2 | - |
| 10 | Personal Trainers Online | 56 | 2 | - |
Through AdTargeting, we can get rich information about these Personal Trainers pages.
For example, Personal Trainers Dubai, it has got 3.0K likes and published 21 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Personal Trainers audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Personal Trainers - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Personal Trainers audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Personal Trainers audience through user interests.
PPC for Personal Trainers - tiktok
Here are some useful articles to help you market your Personal Trainers business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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