PPC for Museums: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Museums business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Museums
- Target Museums audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Museums and how it can boost your business.
What's PPC for Museums?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Museums business by placing Museums PPC ads in search engines, social media or on websites. But how to develop effective Museums PPC ads? Here are the steps:
5 Step Process To Creating Museums PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Museums ad, which can maximize your advertising revenue.
2. Set a Budget for Your Museums PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Museums ads ROI.
3. Target Museums Audience
You can target Museums audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Museums PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Museums PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Museums Competitors
Learning competitors' PPC strategies can help you understand the Museums audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Museums Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Museums? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Museums on Google, and they are your future customers. To get these potential customers, you need to bid on Museums keywords in AdWords (Google's advertising system) to get your Museums PPC ads to show up prominently in the search results.
Here are some high-quality Museums keywords to help you start a successful Google PPC journey.
| Rank | Museums Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | museums | 4.1M | 0.99 | 1 |
| 2 | bank of america museums on us | 2.4K | 6.55 | 2 |
| 3 | history museums near me | 3.6K | 3.56 | 1 |
| 4 | guggenheim museums | 74.0K | 1.44 | 3 |
| 5 | smithsonian museums | 90.5K | 2.58 | 2 |
| 6 | famous museums | 3.6K | 0.57 | 0 |
| 7 | art museums near me | 56.1K | 2.30 | 3 |
| 8 | fine arts museums of san francisco | 2.9K | 10.20 | 3 |
| 9 | famous art museums | 1.6K | 5.33 | 4 |
| 10 | museums near me | 165.0K | 2.04 | 2 |
See More Museums Keywords
Also, you can use tools such as AdTargeting to monitor the Museums keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Museums website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Museums - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Museums PPC ads. On Bing, you can bid on Museums keywords for a lower price.
Here are the search volume and CPC for some of the top Museums keywords.
| Rank | Museums Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | top museums world | 15 | 0.00 | Low |
| 2 | museums austin | 44 | 0.00 | Low |
| 3 | museums open dc | 10 | 0.00 | Low |
| 4 | london museums | 237 | 0.09 | High |
| 5 | museums national | 20 | 0.00 | Low |
| 6 | exhibitions museums | 10 | 0.00 | Low |
| 7 | museums places | 10 | 0.00 | Low |
| 8 | museums lexington | 10 | 0.00 | Low |
| 9 | stockholm museums | 21 | 0.01 | Medium |
| 10 | list best museums | 0 | 0.00 | Low |
See More Museums Keywords
With these top Museums keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Museums ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Museums audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Museums audience report to give us an insight into the Museums audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Vatican Museums | 489.5K | F:54.1% M:45.9% | 25-34:28% |
| 2 | Long Night of Museums | 235.1K | F:71% M:29% | 25-34:44% |
| 3 | NRA Museums | 82.2K | F:4% M:96% | 25-34:27% |
| 4 | Art museum | 115.2M | F:56.1% M:43.9% | 25-34:33% |
| 5 | Museum | 83.1M | F:51.4% M:48.6% | 25-34:29% |
| 6 | Metropolitan Museum of Art | 28.6M | F:61.5% M:38.5% | 25-34:33% |
| 7 | Ayumi Hamasaki | 22.2M | F:51.4% M:48.6% | 25-34:42% |
| 8 | Louvre | 8.5M | F:58.9% M:41.1% | 25-34:36% |
| 9 | Curator | 8.3M | F:58.6% M:41.4% | 25-34:31% |
| 10 | National Museum of Iraq | 7.8M | F:26.2% M:73.8% | 25-34:42% |
When you create Facebook PPC ads, researching other Museums Facebook pages can provide you with inspiration. Here are some popular Museums pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 1000Museums | 11.7K | 18 | - |
| 2 | Museums Victoria | 30.2K | 16 | AUS |
| 3 | China Museums | 335.2K | 15 | FRA |
| 4 | Sydney Living Museums | 64.7K | 293 | AUS |
| 5 | Royal Museums Greenwich | 98.4K | 113 | ENG |
| 6 | Harvard Art Museums | 28.3K | 19 | USA |
| 7 | Toronto History Museums | 26.6K | 100 | - |
| 8 | National Museums Scotland | 100.5K | 56 | ENG |
| 9 | Henry Beyond Museums | 14.6K | 51 | USA |
| 10 | מוזיאוני חיפה | Haifa Museums | 19.9K | 204 | ISR |
Through AdTargeting, we can get rich information about these Museums pages.
For example, 1000Museums, it has got 11.7K likes and published 18 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Museums audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Museums - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Museums audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Museums audience through user interests.
PPC for Museums - tiktok
Here are some useful articles to help you market your Museums business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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