PPC for Nutrition - Essential Tips & Platforms to Increase Sales

PPC for Nutrition: Essential Tips & Platforms to Increase Sales

Nutrition keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Nutrition business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Nutrition
  • Target Nutrition audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Nutrition and how it can boost your business.

Table of Contents:

What's PPC for Nutrition?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Nutrition business by placing Nutrition PPC ads in search engines, social media or on websites. But how to develop effective Nutrition PPC ads? Here are the steps:

5 Step Process To Creating Nutrition PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Nutrition ad, which can maximize your advertising revenue.

2. Set a Budget for Your Nutrition PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Nutrition ads ROI.

3. Target Nutrition Audience

You can target Nutrition audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Nutrition PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Nutrition PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Nutrition Competitors

Learning competitors' PPC strategies can help you understand the Nutrition audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Nutrition Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Nutrition? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Nutrition on Google, and they are your future customers. To get these potential customers, you need to bid on Nutrition keywords in AdWords (Google's advertising system) to get your Nutrition PPC ads to show up prominently in the search results.

Here are some high-quality Nutrition keywords to help you start a successful Google PPC journey.

Rank Nutrition Keywords Search volume Cost Per Click Paid Difficulty
1 nutrition 550.0K 1.37 13
2 national nutrition 12.1K 0.24 36
3 edamame nutrition 22.2K 0.56 4
4 chicken nutrition facts 12.1K 0.86 0
5 wingstop nutrition 8.1K 1.67 1
6 banana nutrition facts 60.5K 1.04 0
7 peanut nutrition facts 18.1K 0.55 4
8 kiwi nutrition 18.1K 0.40 2
9 panda express nutrition 18.1K 1.24 0
10 kfc nutrition 18.1K 1.25 1

See More Nutrition Keywords

Also, you can use tools such as AdTargeting to monitor the Nutrition keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Nutrition website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Nutrition keywords research - Adtargeting

PPC for Nutrition - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Nutrition PPC ads. On Bing, you can bid on Nutrition keywords for a lower price.

Here are the search volume and CPC for some of the top Nutrition keywords.

Rank Nutrition Keywords Search volume Cost Per Click Paid Difficulty
1 nutrition mlm companies 12 0.00 Low
2 vegetable nutrition facts 76 0.00 Low
3 dietian nutritionist 0 0.00 Low
4 nutrition stevia 10 0.00 Low
5 fitness nutrition guide 15 0.00 Low
6 nutritional value seafood 0 0.00 Low
7 hummus nutritional value 37 0.00 Low
8 tiliapia nutrition 0 0.00 Low
9 perative specialized nutrition 0 0.00 Low
10 subway nutrition calculator 738 0.01 High

See More Nutrition Keywords

With these top Nutrition keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Nutrition ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Nutrition audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Nutrition audience report to give us an insight into the Nutrition audience.

Rank Interests Audience Gender Age
1 Vegan nutrition 58.1M F:75.4% M:24.6% 25-34:44%
2 Human nutrition 6.9M F:68.6% M:31.4% 25-34:36%
3 Optimum Nutrition 3.5M F:26.5% M:73.5% 25-34:45%
4 Supplemental Nutrition Assistance Program 3.0M F:77.8% M:22.2% 35-44:24%
5 Hill's Pet Nutrition 2.3M F:66.9% M:33.1% 25-34:26%
6 Equine nutrition 1.7M F:70.2% M:29.8% 25-34:22%
7 310 Nutrition 1.2M F:94.7% M:5.3% 35-44:24%
8 Quest Nutrition 1.1M F:56.9% M:43.1% 25-34:41%
9 Wyeth Nutrition 654.0K F:65.7% M:34.3% 25-34:47%
10 Precision Nutrition 624.1K F:60.1% M:39.9% 25-34:33%

When you create Facebook PPC ads, researching other Nutrition Facebook pages can provide you with inspiration. Here are some popular Nutrition pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 180nutrition 53.4K 37 AUS
2 4+ NUTRITION 176.1K 35 ITA
3 95 Nutrition 13.6K 23 -
4 310 Nutrition 630.7K 285 USA
5 5% Nutrition 75.4K 15 USA
6 Nutrition 402 9.8K 15 -
7 HUM Nutrition 117.6K 191 USA
8 Revolution Nutrition 116.4K 188 CAN
9 Rocka Nutrition 127.6K 175 AUT
10 Powerful Nutrition 205.7K 150 -

Through AdTargeting, we can get rich information about these Nutrition pages.

For example, 180nutrition, it has got 53.4K likes and published 37 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Nutrition audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Nutrition keywords research - Adtargeting

PPC for Nutrition - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Nutrition audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Nutrition audience through user interests.

Nutrition keywords research - Adtargeting

PPC for Nutrition - tiktok

Here are some useful articles to help you market your Nutrition business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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