PPC for Nutrition: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Nutrition business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Nutrition
- Target Nutrition audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Nutrition and how it can boost your business.
What's PPC for Nutrition?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Nutrition business by placing Nutrition PPC ads in search engines, social media or on websites. But how to develop effective Nutrition PPC ads? Here are the steps:
5 Step Process To Creating Nutrition PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Nutrition ad, which can maximize your advertising revenue.
2. Set a Budget for Your Nutrition PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Nutrition ads ROI.
3. Target Nutrition Audience
You can target Nutrition audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Nutrition PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Nutrition PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Nutrition Competitors
Learning competitors' PPC strategies can help you understand the Nutrition audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Nutrition Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Nutrition? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Nutrition on Google, and they are your future customers. To get these potential customers, you need to bid on Nutrition keywords in AdWords (Google's advertising system) to get your Nutrition PPC ads to show up prominently in the search results.
Here are some high-quality Nutrition keywords to help you start a successful Google PPC journey.
| Rank | Nutrition Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | nutrition | 550.0K | 1.37 | 13 |
| 2 | national nutrition | 12.1K | 0.24 | 36 |
| 3 | edamame nutrition | 22.2K | 0.56 | 4 |
| 4 | chicken nutrition facts | 12.1K | 0.86 | 0 |
| 5 | wingstop nutrition | 8.1K | 1.67 | 1 |
| 6 | banana nutrition facts | 60.5K | 1.04 | 0 |
| 7 | peanut nutrition facts | 18.1K | 0.55 | 4 |
| 8 | kiwi nutrition | 18.1K | 0.40 | 2 |
| 9 | panda express nutrition | 18.1K | 1.24 | 0 |
| 10 | kfc nutrition | 18.1K | 1.25 | 1 |
See More Nutrition Keywords
Also, you can use tools such as AdTargeting to monitor the Nutrition keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Nutrition website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Nutrition - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Nutrition PPC ads. On Bing, you can bid on Nutrition keywords for a lower price.
Here are the search volume and CPC for some of the top Nutrition keywords.
| Rank | Nutrition Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | nutrition mlm companies | 12 | 0.00 | Low |
| 2 | vegetable nutrition facts | 76 | 0.00 | Low |
| 3 | dietian nutritionist | 0 | 0.00 | Low |
| 4 | nutrition stevia | 10 | 0.00 | Low |
| 5 | fitness nutrition guide | 15 | 0.00 | Low |
| 6 | nutritional value seafood | 0 | 0.00 | Low |
| 7 | hummus nutritional value | 37 | 0.00 | Low |
| 8 | tiliapia nutrition | 0 | 0.00 | Low |
| 9 | perative specialized nutrition | 0 | 0.00 | Low |
| 10 | subway nutrition calculator | 738 | 0.01 | High |
See More Nutrition Keywords
With these top Nutrition keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Nutrition ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Nutrition audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Nutrition audience report to give us an insight into the Nutrition audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Vegan nutrition | 58.1M | F:75.4% M:24.6% | 25-34:44% |
| 2 | Human nutrition | 6.9M | F:68.6% M:31.4% | 25-34:36% |
| 3 | Optimum Nutrition | 3.5M | F:26.5% M:73.5% | 25-34:45% |
| 4 | Supplemental Nutrition Assistance Program | 3.0M | F:77.8% M:22.2% | 35-44:24% |
| 5 | Hill's Pet Nutrition | 2.3M | F:66.9% M:33.1% | 25-34:26% |
| 6 | Equine nutrition | 1.7M | F:70.2% M:29.8% | 25-34:22% |
| 7 | 310 Nutrition | 1.2M | F:94.7% M:5.3% | 35-44:24% |
| 8 | Quest Nutrition | 1.1M | F:56.9% M:43.1% | 25-34:41% |
| 9 | Wyeth Nutrition | 654.0K | F:65.7% M:34.3% | 25-34:47% |
| 10 | Precision Nutrition | 624.1K | F:60.1% M:39.9% | 25-34:33% |
When you create Facebook PPC ads, researching other Nutrition Facebook pages can provide you with inspiration. Here are some popular Nutrition pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 180nutrition | 53.4K | 37 | AUS |
| 2 | 4+ NUTRITION | 176.1K | 35 | ITA |
| 3 | 95 Nutrition | 13.6K | 23 | - |
| 4 | 310 Nutrition | 630.7K | 285 | USA |
| 5 | 5% Nutrition | 75.4K | 15 | USA |
| 6 | Nutrition 402 | 9.8K | 15 | - |
| 7 | HUM Nutrition | 117.6K | 191 | USA |
| 8 | Revolution Nutrition | 116.4K | 188 | CAN |
| 9 | Rocka Nutrition | 127.6K | 175 | AUT |
| 10 | Powerful Nutrition | 205.7K | 150 | - |
Through AdTargeting, we can get rich information about these Nutrition pages.
For example, 180nutrition, it has got 53.4K likes and published 37 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Nutrition audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Nutrition - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Nutrition audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Nutrition audience through user interests.
PPC for Nutrition - tiktok
Here are some useful articles to help you market your Nutrition business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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