PPC for OB-GYN: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your OB-GYN business, its benefit includes but not limited to:
- Immediately generate a lot of leads for OB-GYN
- Target OB-GYN audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for OB-GYN and how it can boost your business.
What's PPC for OB-GYN?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your OB-GYN business by placing OB-GYN PPC ads in search engines, social media or on websites. But how to develop effective OB-GYN PPC ads? Here are the steps:
5 Step Process To Creating OB-GYN PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing OB-GYN ad, which can maximize your advertising revenue.
2. Set a Budget for Your OB-GYN PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your OB-GYN ads ROI.
3. Target OB-GYN Audience
You can target OB-GYN audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the OB-GYN PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your OB-GYN PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from OB-GYN Competitors
Learning competitors' PPC strategies can help you understand the OB-GYN audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost OB-GYN Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for OB-GYN? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for OB-GYN on Google, and they are your future customers. To get these potential customers, you need to bid on OB-GYN keywords in AdWords (Google's advertising system) to get your OB-GYN PPC ads to show up prominently in the search results.
Here are some high-quality OB-GYN keywords to help you start a successful Google PPC journey.
| Rank | OB-GYN Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More OB-GYN Keywords
Also, you can use tools such as AdTargeting to monitor the OB-GYN keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a OB-GYN website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for OB-GYN - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for OB-GYN PPC ads. On Bing, you can bid on OB-GYN keywords for a lower price.
Here are the search volume and CPC for some of the top OB-GYN keywords.
| Rank | OB-GYN Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | jobs obstetrics gynecology | 0 | 0.00 | Low |
| 2 | dr walsh ob gyn | 10 | 0.00 | Low |
| 3 | new millennium obgyn | 0 | 0.00 | Low |
| 4 | obgyn centers | 10 | 0.00 | High |
| 5 | ob gyn duke | 10 | 0.00 | Low |
| 6 | capital area ob gyn | 74 | 0.00 | Low |
| 7 | austin obstetrics gynecology | 10 | 0.00 | Low |
| 8 | north pointe ob gyn | 61 | 0.00 | Low |
| 9 | women obstetrics gynecology | 39 | 0.00 | Medium |
| 10 | unm obgyne | 0 | 0.00 | Low |
See More OB-GYN Keywords
With these top OB-GYN keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place OB-GYN ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target OB-GYN audience based on interests, age, gender, geographic location, etc.
Here is Facebook's OB-GYN audience report to give us an insight into the OB-GYN audience.
| Rank | Interests | Audience | Gender | Age |
|---|
When you create Facebook PPC ads, researching other OB-GYN Facebook pages can provide you with inspiration. Here are some popular OB-GYN pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Marshall Ob/Gyn | 3.4K | 63 | - |
| 2 | Ob-Gyn Associates | 881 | 16 | - |
| 3 | Advanced Ob-Gyn Services | 2.8K | 30 | - |
| 4 | The Ob-Gyn Center | 687 | 24 | - |
| 5 | Atlantic Ob/gyn Associates, PC | 3 | 26 | - |
| 6 | OB/GYN Specialists of Columbus | 2.5K | 16 | - |
| 7 | Miami Center of Excellence, Ob/gyn | 2.4K | 29 | - |
| 8 | Ob & Gyn | 1.2K | 6 | - |
| 9 | Inspire Ob/Gyn | 253 | 9 | - |
| 10 | Guirguis Ob/Gyn | 437 | 4 | - |
Through AdTargeting, we can get rich information about these OB-GYN pages.
For example, Marshall Ob/Gyn, it has got 3.4K likes and published 63 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the OB-GYN audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for OB-GYN - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of OB-GYN audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target OB-GYN audience through user interests.
PPC for OB-GYN - tiktok
Here are some useful articles to help you market your OB-GYN business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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