PPC for OB-GYN - Essential Tips & Platforms to Increase Sales

PPC for OB-GYN: Essential Tips & Platforms to Increase Sales

OB-GYN keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your OB-GYN business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for OB-GYN
  • Target OB-GYN audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for OB-GYN and how it can boost your business.

Table of Contents:

What's PPC for OB-GYN?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your OB-GYN business by placing OB-GYN PPC ads in search engines, social media or on websites. But how to develop effective OB-GYN PPC ads? Here are the steps:

5 Step Process To Creating OB-GYN PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing OB-GYN ad, which can maximize your advertising revenue.

2. Set a Budget for Your OB-GYN PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your OB-GYN ads ROI.

3. Target OB-GYN Audience

You can target OB-GYN audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the OB-GYN PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your OB-GYN PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from OB-GYN Competitors

Learning competitors' PPC strategies can help you understand the OB-GYN audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost OB-GYN Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for OB-GYN? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for OB-GYN on Google, and they are your future customers. To get these potential customers, you need to bid on OB-GYN keywords in AdWords (Google's advertising system) to get your OB-GYN PPC ads to show up prominently in the search results.

Here are some high-quality OB-GYN keywords to help you start a successful Google PPC journey.

Rank OB-GYN Keywords Search volume Cost Per Click Paid Difficulty

See More OB-GYN Keywords

Also, you can use tools such as AdTargeting to monitor the OB-GYN keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a OB-GYN website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

OB-GYN keywords research - Adtargeting

PPC for OB-GYN - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for OB-GYN PPC ads. On Bing, you can bid on OB-GYN keywords for a lower price.

Here are the search volume and CPC for some of the top OB-GYN keywords.

Rank OB-GYN Keywords Search volume Cost Per Click Paid Difficulty
1 jobs obstetrics gynecology 0 0.00 Low
2 dr walsh ob gyn 10 0.00 Low
3 new millennium obgyn 0 0.00 Low
4 obgyn centers 10 0.00 High
5 ob gyn duke 10 0.00 Low
6 capital area ob gyn 74 0.00 Low
7 austin obstetrics gynecology 10 0.00 Low
8 north pointe ob gyn 61 0.00 Low
9 women obstetrics gynecology 39 0.00 Medium
10 unm obgyne 0 0.00 Low

See More OB-GYN Keywords

With these top OB-GYN keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place OB-GYN ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target OB-GYN audience based on interests, age, gender, geographic location, etc.

Here is Facebook's OB-GYN audience report to give us an insight into the OB-GYN audience.

Rank Interests Audience Gender Age

When you create Facebook PPC ads, researching other OB-GYN Facebook pages can provide you with inspiration. Here are some popular OB-GYN pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Marshall Ob/Gyn 3.4K 63 -
2 Ob-Gyn Associates 881 16 -
3 Advanced Ob-Gyn Services 2.8K 30 -
4 The Ob-Gyn Center 687 24 -
5 Atlantic Ob/gyn Associates, PC 3 26 -
6 OB/GYN Specialists of Columbus 2.5K 16 -
7 Miami Center of Excellence, Ob/gyn 2.4K 29 -
8 Ob & Gyn 1.2K 6 -
9 Inspire Ob/Gyn 253 9 -
10 Guirguis Ob/Gyn 437 4 -

Through AdTargeting, we can get rich information about these OB-GYN pages.

For example, Marshall Ob/Gyn, it has got 3.4K likes and published 63 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the OB-GYN audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

OB-GYN keywords research - Adtargeting

PPC for OB-GYN - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of OB-GYN audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target OB-GYN audience through user interests.

OB-GYN keywords research - Adtargeting

PPC for OB-GYN - tiktok

Here are some useful articles to help you market your OB-GYN business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

More Industries You May Be Interested In:

Occupational Therapy
Office Supplies
Oli Gas