PPC for Occupational Therapy - Essential Tips & Platforms to Increase Sales

PPC for Occupational Therapy: Essential Tips & Platforms to Increase Sales

Occupational Therapy keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Occupational Therapy business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Occupational Therapy
  • Target Occupational Therapy audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Occupational Therapy and how it can boost your business.

Table of Contents:

What's PPC for Occupational Therapy?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Occupational Therapy business by placing Occupational Therapy PPC ads in search engines, social media or on websites. But how to develop effective Occupational Therapy PPC ads? Here are the steps:

5 Step Process To Creating Occupational Therapy PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Occupational Therapy ad, which can maximize your advertising revenue.

2. Set a Budget for Your Occupational Therapy PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Occupational Therapy ads ROI.

3. Target Occupational Therapy Audience

You can target Occupational Therapy audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Occupational Therapy PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Occupational Therapy PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Occupational Therapy Competitors

Learning competitors' PPC strategies can help you understand the Occupational Therapy audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Occupational Therapy Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Occupational Therapy? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Occupational Therapy on Google, and they are your future customers. To get these potential customers, you need to bid on Occupational Therapy keywords in AdWords (Google's advertising system) to get your Occupational Therapy PPC ads to show up prominently in the search results.

Here are some high-quality Occupational Therapy keywords to help you start a successful Google PPC journey.

Rank Occupational Therapy Keywords Search volume Cost Per Click Paid Difficulty
1 occupational therapy 368.0K 3.59 14
2 carpal tunnel syndrome occupational therapy 110 8.65 8
3 mary reilly occupational therapy 140 0.00 2
4 myasthenia gravis occupational therapy 90 2.31 7
5 dot occupational therapy 170 4.98 10
6 in home occupational therapy near me 90 6.97 54
7 acu occupational therapy 720 3.07 8
8 lifestyle redesign occupational therapy 110 0.00 4
9 occupational therapy unisa 590 0.23 14
10 peop occupational therapy 260 0.00 1

See More Occupational Therapy Keywords

Also, you can use tools such as AdTargeting to monitor the Occupational Therapy keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Occupational Therapy website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Occupational Therapy keywords research - Adtargeting

PPC for Occupational Therapy - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Occupational Therapy PPC ads. On Bing, you can bid on Occupational Therapy keywords for a lower price.

Here are the search volume and CPC for some of the top Occupational Therapy keywords.

Rank Occupational Therapy Keywords Search volume Cost Per Click Paid Difficulty
1 national board certification occupational therapy 11 0.00 Low
2 occupational therapy cue 10 0.00 Low
3 leap occupational therapy 13 0.00 Low
4 advance practice occupational therapy 0 0.00 Low
5 occupational therapy unisa 0 0.00 Low
6 iis occupational therapy 0 0.00 Low
7 occupational therapy nh 10 0.00 Low
8 occupational therapy children hospital 0 0.00 Low
9 band 4 occupational therapy assistant 0 0.00 Low
10 occupational therapy education needed 50 0.00 Low

See More Occupational Therapy Keywords

With these top Occupational Therapy keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Occupational Therapy ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Occupational Therapy audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Occupational Therapy audience report to give us an insight into the Occupational Therapy audience.

Rank Interests Audience Gender Age
1 Occupational therapy 7.4M F:75.2% M:24.8% 25-34:33%
2 American Occupational Therapy Association 459.7K F:64% M:36% 65+:13
3 ADVANCE for Occupational Therapy Practitioners 2.9K F:87% M:13% 4:65%

When you create Facebook PPC ads, researching other Occupational Therapy Facebook pages can provide you with inspiration. Here are some popular Occupational Therapy pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Enhanced Occupational Therapy 39 18 -
2 Forbes Care - Occupational Therapy 443 63 AUS
3 Chatterbox Speech and Occupational Therapy 6.9K 31 AUS
4 Williams Occupational Therapy 1.4K 10 -
5 Extend Occupational Therapy 447 4 -
6 Barwon Occupational Therapy 258 2 -
7 Restore Occupational Therapy 775 1 -
8 Enrich Occupational Therapy 561 1 -
9 Occupational Therapy Australia 14.3K 5 -
10 Occupational Therapy Malta 2.7K 1 -

Through AdTargeting, we can get rich information about these Occupational Therapy pages.

For example, Enhanced Occupational Therapy, it has got 39 likes and published 18 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Occupational Therapy audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Occupational Therapy keywords research - Adtargeting

PPC for Occupational Therapy - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Occupational Therapy audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Occupational Therapy audience through user interests.

Occupational Therapy keywords research - Adtargeting

PPC for Occupational Therapy - tiktok

Here are some useful articles to help you market your Occupational Therapy business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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