PPC for Occupational Therapy: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Occupational Therapy business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Occupational Therapy
- Target Occupational Therapy audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Occupational Therapy and how it can boost your business.
What's PPC for Occupational Therapy?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Occupational Therapy business by placing Occupational Therapy PPC ads in search engines, social media or on websites. But how to develop effective Occupational Therapy PPC ads? Here are the steps:
5 Step Process To Creating Occupational Therapy PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Occupational Therapy ad, which can maximize your advertising revenue.
2. Set a Budget for Your Occupational Therapy PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Occupational Therapy ads ROI.
3. Target Occupational Therapy Audience
You can target Occupational Therapy audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Occupational Therapy PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Occupational Therapy PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Occupational Therapy Competitors
Learning competitors' PPC strategies can help you understand the Occupational Therapy audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Occupational Therapy Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Occupational Therapy? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Occupational Therapy on Google, and they are your future customers. To get these potential customers, you need to bid on Occupational Therapy keywords in AdWords (Google's advertising system) to get your Occupational Therapy PPC ads to show up prominently in the search results.
Here are some high-quality Occupational Therapy keywords to help you start a successful Google PPC journey.
| Rank | Occupational Therapy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | occupational therapy | 368.0K | 3.59 | 14 |
| 2 | carpal tunnel syndrome occupational therapy | 110 | 8.65 | 8 |
| 3 | mary reilly occupational therapy | 140 | 0.00 | 2 |
| 4 | myasthenia gravis occupational therapy | 90 | 2.31 | 7 |
| 5 | dot occupational therapy | 170 | 4.98 | 10 |
| 6 | in home occupational therapy near me | 90 | 6.97 | 54 |
| 7 | acu occupational therapy | 720 | 3.07 | 8 |
| 8 | lifestyle redesign occupational therapy | 110 | 0.00 | 4 |
| 9 | occupational therapy unisa | 590 | 0.23 | 14 |
| 10 | peop occupational therapy | 260 | 0.00 | 1 |
See More Occupational Therapy Keywords
Also, you can use tools such as AdTargeting to monitor the Occupational Therapy keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Occupational Therapy website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Occupational Therapy - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Occupational Therapy PPC ads. On Bing, you can bid on Occupational Therapy keywords for a lower price.
Here are the search volume and CPC for some of the top Occupational Therapy keywords.
| Rank | Occupational Therapy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | national board certification occupational therapy | 11 | 0.00 | Low |
| 2 | occupational therapy cue | 10 | 0.00 | Low |
| 3 | leap occupational therapy | 13 | 0.00 | Low |
| 4 | advance practice occupational therapy | 0 | 0.00 | Low |
| 5 | occupational therapy unisa | 0 | 0.00 | Low |
| 6 | iis occupational therapy | 0 | 0.00 | Low |
| 7 | occupational therapy nh | 10 | 0.00 | Low |
| 8 | occupational therapy children hospital | 0 | 0.00 | Low |
| 9 | band 4 occupational therapy assistant | 0 | 0.00 | Low |
| 10 | occupational therapy education needed | 50 | 0.00 | Low |
See More Occupational Therapy Keywords
With these top Occupational Therapy keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Occupational Therapy ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Occupational Therapy audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Occupational Therapy audience report to give us an insight into the Occupational Therapy audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Occupational therapy | 7.4M | F:75.2% M:24.8% | 25-34:33% |
| 2 | American Occupational Therapy Association | 459.7K | F:64% M:36% | 65+:13 |
| 3 | ADVANCE for Occupational Therapy Practitioners | 2.9K | F:87% M:13% | 4:65% |
When you create Facebook PPC ads, researching other Occupational Therapy Facebook pages can provide you with inspiration. Here are some popular Occupational Therapy pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Enhanced Occupational Therapy | 39 | 18 | - |
| 2 | Forbes Care - Occupational Therapy | 443 | 63 | AUS |
| 3 | Chatterbox Speech and Occupational Therapy | 6.9K | 31 | AUS |
| 4 | Williams Occupational Therapy | 1.4K | 10 | - |
| 5 | Extend Occupational Therapy | 447 | 4 | - |
| 6 | Barwon Occupational Therapy | 258 | 2 | - |
| 7 | Restore Occupational Therapy | 775 | 1 | - |
| 8 | Enrich Occupational Therapy | 561 | 1 | - |
| 9 | Occupational Therapy Australia | 14.3K | 5 | - |
| 10 | Occupational Therapy Malta | 2.7K | 1 | - |
Through AdTargeting, we can get rich information about these Occupational Therapy pages.
For example, Enhanced Occupational Therapy, it has got 39 likes and published 18 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Occupational Therapy audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Occupational Therapy - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Occupational Therapy audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Occupational Therapy audience through user interests.
PPC for Occupational Therapy - tiktok
Here are some useful articles to help you market your Occupational Therapy business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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