PPC for Online Education - Essential Tips & Platforms to Increase Sales

PPC for Online Education: Essential Tips & Platforms to Increase Sales

Online Education keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Online Education business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Online Education
  • Target Online Education audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Online Education and how it can boost your business.

Table of Contents:

What's PPC for Online Education?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Online Education business by placing Online Education PPC ads in search engines, social media or on websites. But how to develop effective Online Education PPC ads? Here are the steps:

5 Step Process To Creating Online Education PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Online Education ad, which can maximize your advertising revenue.

2. Set a Budget for Your Online Education PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Online Education ads ROI.

3. Target Online Education Audience

You can target Online Education audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Online Education PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Online Education PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Online Education Competitors

Learning competitors' PPC strategies can help you understand the Online Education audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Online Education Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Online Education? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Online Education on Google, and they are your future customers. To get these potential customers, you need to bid on Online Education keywords in AdWords (Google's advertising system) to get your Online Education PPC ads to show up prominently in the search results.

Here are some high-quality Online Education keywords to help you start a successful Google PPC journey.

Rank Online Education Keywords Search volume Cost Per Click Paid Difficulty
1 online education 138.2K 2.03 22
2 online educational resources 1.3K 3.75 31
3 best online education platforms 727 3.07 42
4 ama online education 2.9K 0.41 11
5 online education courses 5.8K 4.85 44
6 online education platforms 2.9K 4.62 62
7 online education websites 1.2K 1.64 39
8 online education programs 4.5K 23.68 48
9 best online education programs 390 34.60 78
10 mentors online education 705 1.76 6

See More Online Education Keywords

Also, you can use tools such as AdTargeting to monitor the Online Education keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Online Education website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Online Education keywords research - Adtargeting

PPC for Online Education - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Online Education PPC ads. On Bing, you can bid on Online Education keywords for a lower price.

Here are the search volume and CPC for some of the top Online Education keywords.

Rank Online Education Keywords Search volume Cost Per Click Paid Difficulty
1 best online education 519 0.05 High
2 online education teacher 487 0.08 Medium
3 online learning online education 12 0.00 Low
4 k 12 online education 31 0.61 Low
5 online education support 10 0.00 Low
6 accredited online education classes 120 0.00 Low
7 student online education 0 0.00 Low
8 effective online education 0 0.00 Low
9 kids online educational websites 10 0.00 Low
10 online education videos 25 0.00 Low

See More Online Education Keywords

With these top Online Education keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Online Education ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Online Education audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Online Education audience report to give us an insight into the Online Education audience.

Rank Interests Audience Gender Age
1 Educational technology 141.1M F:47.4% M:52.6% 25-34:35%
2 Axact 53.2K F:19% M:81% 25-34:65%

When you create Facebook PPC ads, researching other Online Education Facebook pages can provide you with inspiration. Here are some popular Online Education pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Online Education 4 47 -
2 OnLine Education 9.5K 25 -
3 GCC Online Education 17.4K 71 ARE
4 Online Education Center 3.8K 26 -
5 Online Education Today 994 65 -
6 Distance & Online Education 477 27 -
7 AMA University Online Education 132.5K 91 -
8 GOLD Learning Online Education 6.4K 258 SWE
9 UNE Online Education Programs 6.3K 38 -
10 JoinIvy: Online Education Platform 6.7K 16 -

Through AdTargeting, we can get rich information about these Online Education pages.

For example, Online Education, it has got 4 likes and published 47 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Online Education audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Online Education keywords research - Adtargeting

PPC for Online Education - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Online Education audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Online Education audience through user interests.

Online Education keywords research - Adtargeting

PPC for Online Education - tiktok

Here are some useful articles to help you market your Online Education business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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