PPC for Online Marketing: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Online Marketing business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Online Marketing
- Target Online Marketing audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Online Marketing and how it can boost your business.
What's PPC for Online Marketing?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Online Marketing business by placing Online Marketing PPC ads in search engines, social media or on websites. But how to develop effective Online Marketing PPC ads? Here are the steps:
5 Step Process To Creating Online Marketing PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Online Marketing ad, which can maximize your advertising revenue.
2. Set a Budget for Your Online Marketing PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Online Marketing ads ROI.
3. Target Online Marketing Audience
You can target Online Marketing audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Online Marketing PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Online Marketing PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Online Marketing Competitors
Learning competitors' PPC strategies can help you understand the Online Marketing audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Online Marketing Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Online Marketing? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Online Marketing on Google, and they are your future customers. To get these potential customers, you need to bid on Online Marketing keywords in AdWords (Google's advertising system) to get your Online Marketing PPC ads to show up prominently in the search results.
Here are some high-quality Online Marketing keywords to help you start a successful Google PPC journey.
| Rank | Online Marketing Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | online marketing | 237.1K | 3.35 | 40 |
| 2 | online marketing agency | 25.0K | 6.50 | 13 |
| 3 | rgs online marketing | 105 | 3.26 | 18 |
| 4 | indiamart online marketing | 181 | 0.51 | 33 |
| 5 | online marketing facebook | 1.1K | 3.45 | 18 |
| 6 | online marketing dashboard | 170 | 9.71 | 32 |
| 7 | apa itu online marketing | 107 | 1.39 | 10 |
| 8 | best online marketing sites | 160 | 2.86 | 57 |
| 9 | need of online marketing | 174 | 1.46 | 13 |
| 10 | direct and online marketing | 145 | 1.09 | 7 |
See More Online Marketing Keywords
Also, you can use tools such as AdTargeting to monitor the Online Marketing keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Online Marketing website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Online Marketing - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Online Marketing PPC ads. On Bing, you can bid on Online Marketing keywords for a lower price.
Here are the search volume and CPC for some of the top Online Marketing keywords.
| Rank | Online Marketing Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | online marketing systems | 27 | 0.00 | Low |
| 2 | best online marketing books | 12 | 0.00 | Low |
| 3 | free course online marketing | 0 | 0.00 | Low |
| 4 | online marketing small businesses | 121 | 0.00 | Medium |
| 5 | online marketing training | 413 | 0.10 | High |
| 6 | online marketing near me | 198 | 0.00 | Low |
| 7 | online marketing articles | 12 | 0.00 | Low |
| 8 | internet online marketing | 75 | 0.03 | Medium |
| 9 | best online marketing sites | 29 | 0.00 | Low |
| 10 | seo online marketing companies | 25 | 0.00 | Medium |
See More Online Marketing Keywords
With these top Online Marketing keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Online Marketing ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Online Marketing audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Online Marketing audience report to give us an insight into the Online Marketing audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Online Marketing Akadémia - OMA.hu | 15.3K | F:63% M:37% | 35-44:32% |
| 2 | Online advertising | 183.9M | F:42.3% M:57.7% | 25-34:39% |
| 3 | Marketing online | 293.8K | F:45.6% M:54.4% | 25-34:39% |
When you create Facebook PPC ads, researching other Online Marketing Facebook pages can provide you with inspiration. Here are some popular Online Marketing pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | FairTech Online Marketing | 972 | 58 | - |
| 2 | Akademi Online Marketing | 1.1K | 54 | - |
| 3 | SEO 365 - Online Marketing | 4.9K | 45 | ROM |
| 4 | TriplePro Online Marketing | 1.2K | 45 | - |
| 5 | Online Marketing Seminare | 139 | 25 | - |
| 6 | Searchlab Online Marketing | 103 | 25 | NLD |
| 7 | Quikclicks Online Marketing | 116 | 23 | - |
| 8 | Fingerspitz Online Marketing | 1.9K | 22 | - |
| 9 | Haux Online Marketing | 344 | 19 | - |
| 10 | Jamnagar Online Marketing | 26.4K | 56 | IND |
Through AdTargeting, we can get rich information about these Online Marketing pages.
For example, FairTech Online Marketing, it has got 972 likes and published 58 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Online Marketing audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Online Marketing - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Online Marketing audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Online Marketing audience through user interests.
PPC for Online Marketing - tiktok
Here are some useful articles to help you market your Online Marketing business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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