PPC for Orthodontists: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Orthodontists business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Orthodontists
- Target Orthodontists audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Orthodontists and how it can boost your business.
What's PPC for Orthodontists?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Orthodontists business by placing Orthodontists PPC ads in search engines, social media or on websites. But how to develop effective Orthodontists PPC ads? Here are the steps:
5 Step Process To Creating Orthodontists PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Orthodontists ad, which can maximize your advertising revenue.
2. Set a Budget for Your Orthodontists PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Orthodontists ads ROI.
3. Target Orthodontists Audience
You can target Orthodontists audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Orthodontists PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Orthodontists PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Orthodontists Competitors
Learning competitors' PPC strategies can help you understand the Orthodontists audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Orthodontists Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Orthodontists? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Orthodontists on Google, and they are your future customers. To get these potential customers, you need to bid on Orthodontists keywords in AdWords (Google's advertising system) to get your Orthodontists PPC ads to show up prominently in the search results.
Here are some high-quality Orthodontists keywords to help you start a successful Google PPC journey.
| Rank | Orthodontists Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
See More Orthodontists Keywords
Also, you can use tools such as AdTargeting to monitor the Orthodontists keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Orthodontists website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Orthodontists - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Orthodontists PPC ads. On Bing, you can bid on Orthodontists keywords for a lower price.
Here are the search volume and CPC for some of the top Orthodontists keywords.
| Rank | Orthodontists Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | orthodontists procedure | 0 | 0.00 | Low |
| 2 | bristol orthodontists | 0 | 0.00 | Low |
| 3 | orthodontists college station | 0 | 0.00 | Low |
| 4 | dentists orthodontists orthodontic dentistry | 14 | 0.00 | Low |
| 5 | orthodontists munday | 0 | 0.00 | Low |
| 6 | good orthodontists near me | 10 | 0.00 | Low |
| 7 | orthodontists program | 0 | 0.00 | Low |
| 8 | best orthodontists | 18 | 0.00 | Medium |
| 9 | associated orthodontists | 88 | 0.00 | Low |
| 10 | orthodontists insurence | 0 | 0.00 | Low |
See More Orthodontists Keywords
With these top Orthodontists keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Orthodontists ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Orthodontists audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Orthodontists audience report to give us an insight into the Orthodontists audience.
| Rank | Interests | Audience | Gender | Age |
|---|
When you create Facebook PPC ads, researching other Orthodontists Facebook pages can provide you with inspiration. Here are some popular Orthodontists pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | The Orthodontists | 675 | 68 | - |
| 2 | Embrace Orthodontists | 1.7K | 38 | AUS |
| 3 | American Association of Orthodontists | 74.4K | 45 | - |
| 4 | Canadian Association of Orthodontists | 2.9K | 26 | - |
| 5 | Associated Orthodontists | 4.2K | 1 | - |
| 6 | Toowoomba Orthodontists | 1.7K | 14 | AUS |
| 7 | Accorde Orthodontists | 2.1K | 12 | - |
| 8 | Upper Eastside Orthodontists | 1.5K | 10 | - |
| 9 | Dr. JAW Orthodontists | 2.8K | 3 | - |
| 10 | Clear Choice Orthodontists | 527 | 1 | - |
Through AdTargeting, we can get rich information about these Orthodontists pages.
For example, The Orthodontists, it has got 675 likes and published 68 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Orthodontists audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Orthodontists - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Orthodontists audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Orthodontists audience through user interests.
PPC for Orthodontists - tiktok
Here are some useful articles to help you market your Orthodontists business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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