PPC for Outdoor Products: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Outdoor Products business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Outdoor Products
- Target Outdoor Products audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Outdoor Products and how it can boost your business.
What's PPC for Outdoor Products?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Outdoor Products business by placing Outdoor Products PPC ads in search engines, social media or on websites. But how to develop effective Outdoor Products PPC ads? Here are the steps:
5 Step Process To Creating Outdoor Products PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Outdoor Products ad, which can maximize your advertising revenue.
2. Set a Budget for Your Outdoor Products PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Outdoor Products ads ROI.
3. Target Outdoor Products Audience
You can target Outdoor Products audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Outdoor Products PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Outdoor Products PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Outdoor Products Competitors
Learning competitors' PPC strategies can help you understand the Outdoor Products audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Outdoor Products Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Outdoor Products? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Outdoor Products on Google, and they are your future customers. To get these potential customers, you need to bid on Outdoor Products keywords in AdWords (Google's advertising system) to get your Outdoor Products PPC ads to show up prominently in the search results.
Here are some high-quality Outdoor Products keywords to help you start a successful Google PPC journey.
| Rank | Outdoor Products Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | outdoor products | 9.9K | 0.46 | 68 |
| 2 | outdoor products school backpack | 30 | 0.00 | 59 |
| 3 | great outdoor products | 40 | 0.00 | 9 |
| 4 | new outdoor products | 30 | 0.56 | 94 |
| 5 | outdoor products daypack | 210 | 0.43 | 100 |
| 6 | outdoor products 2.0 vector | 10 | 0.00 | 0 |
| 7 | outdoor products walmart | 50 | 0.04 | 100 |
| 8 | outdoor products horizon daypack | 10 | 0.00 | 100 |
| 9 | outdoor products pack cover | 10 | 0.05 | 63 |
| 10 | outdoor products australia | 10 | 0.00 | 42 |
See More Outdoor Products Keywords
Also, you can use tools such as AdTargeting to monitor the Outdoor Products keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Outdoor Products website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Outdoor Products - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Outdoor Products PPC ads. On Bing, you can bid on Outdoor Products keywords for a lower price.
Here are the search volume and CPC for some of the top Outdoor Products keywords.
| Rank | Outdoor Products Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | logo outdoor products | 0 | 0.00 | Low |
| 2 | outdoor products traverse backpack new | 10 | 0.00 | Low |
| 3 | lifetime outdoor products | 25 | 0.01 | Low |
| 4 | outdoor products japan | 10 | 0.00 | Low |
| 5 | gardenline outdoor products | 32 | 0.00 | Low |
| 6 | sportsman outdoor products | 14 | 0.00 | Medium |
| 7 | mads outdoor products | 18 | 0.00 | Low |
| 8 | royal outdoor products shed parts | 22 | 0.01 | High |
| 9 | blaze outdoor products | 755 | 0.10 | High |
| 10 | outdoor products arrowhead backpack | 47 | 0.01 | Low |
See More Outdoor Products Keywords
With these top Outdoor Products keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Outdoor Products ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Outdoor Products audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Outdoor Products audience report to give us an insight into the Outdoor Products audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Sports and outdoors | 1.7B | F:39.4% M:60.6% | 25-34:36% |
| 2 | Hair products | 853.5M | F:59.5% M:40.5% | 25-34:37% |
| 3 | Outdoor recreation | 683.8M | F:38.6% M:61.4% | 25-34:35% |
| 4 | Home Décor Products | 88.8M | F:69.4% M:30.6% | 25-34:45% |
| 5 | Outdoors | 77.1M | F:25.5% M:74.5% | 25-34:38% |
| 6 | Avon Products | 37.5M | F:82.9% M:17.1% | 25-34:34% |
| 7 | Outdoor Life | 58.0M | F:32.9% M:67.1% | 25-34:37% |
| 8 | List of Google products | 22.9M | F:43.4% M:56.6% | 18-24:33% |
| 9 | Outdoor enthusiast | 56.1M | F:34.8% M:65.2% | 25-34:41% |
| 10 | Best Products | 25.7M | F:54.4% M:45.6% | 25-34:35% |
When you create Facebook PPC ads, researching other Outdoor Products Facebook pages can provide you with inspiration. Here are some popular Outdoor Products pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Outdoor Products Taiwan | 72.3K | 127 | TWN |
| 2 | Ambush Outdoor Products | 1.7K | 106 | USA |
| 3 | Knight Outdoor Products | 733 | 21 | - |
| 4 | Heath Outdoor Products | 389 | 43 | - |
| 5 | Bull Outdoor Products, Inc. | 50.4K | 103 | - |
| 6 | Brown Trekker Outdoor Products | 128.0K | 96 | PHL |
| 7 | Freeman Auto & Outdoor Products | 2.4K | 33 | - |
| 8 | HomeBuild Outdoor Products Limited | 3.3K | 18 | - |
| 9 | Right Choice Outdoor Products | 806 | 16 | - |
| 10 | Island Creek Outdoor Products | 699 | 29 | USA |
Through AdTargeting, we can get rich information about these Outdoor Products pages.
For example, Outdoor Products Taiwan, it has got 72.3K likes and published 127 ads in total, and its audience is most distributed in TWN. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Outdoor Products audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Outdoor Products - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Outdoor Products audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Outdoor Products audience through user interests.
PPC for Outdoor Products - tiktok
Here are some useful articles to help you market your Outdoor Products business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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