PPC for Outdoor Products - Essential Tips & Platforms to Increase Sales

PPC for Outdoor Products: Essential Tips & Platforms to Increase Sales

Outdoor Products keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Outdoor Products business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Outdoor Products
  • Target Outdoor Products audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Outdoor Products and how it can boost your business.

Table of Contents:

What's PPC for Outdoor Products?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Outdoor Products business by placing Outdoor Products PPC ads in search engines, social media or on websites. But how to develop effective Outdoor Products PPC ads? Here are the steps:

5 Step Process To Creating Outdoor Products PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Outdoor Products ad, which can maximize your advertising revenue.

2. Set a Budget for Your Outdoor Products PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Outdoor Products ads ROI.

3. Target Outdoor Products Audience

You can target Outdoor Products audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Outdoor Products PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Outdoor Products PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Outdoor Products Competitors

Learning competitors' PPC strategies can help you understand the Outdoor Products audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Outdoor Products Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Outdoor Products? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Outdoor Products on Google, and they are your future customers. To get these potential customers, you need to bid on Outdoor Products keywords in AdWords (Google's advertising system) to get your Outdoor Products PPC ads to show up prominently in the search results.

Here are some high-quality Outdoor Products keywords to help you start a successful Google PPC journey.

Rank Outdoor Products Keywords Search volume Cost Per Click Paid Difficulty
1 outdoor products 9.9K 0.46 68
2 outdoor products school backpack 30 0.00 59
3 great outdoor products 40 0.00 9
4 new outdoor products 30 0.56 94
5 outdoor products daypack 210 0.43 100
6 outdoor products 2.0 vector 10 0.00 0
7 outdoor products walmart 50 0.04 100
8 outdoor products horizon daypack 10 0.00 100
9 outdoor products pack cover 10 0.05 63
10 outdoor products australia 10 0.00 42

See More Outdoor Products Keywords

Also, you can use tools such as AdTargeting to monitor the Outdoor Products keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Outdoor Products website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Outdoor Products keywords research - Adtargeting

PPC for Outdoor Products - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Outdoor Products PPC ads. On Bing, you can bid on Outdoor Products keywords for a lower price.

Here are the search volume and CPC for some of the top Outdoor Products keywords.

Rank Outdoor Products Keywords Search volume Cost Per Click Paid Difficulty
1 logo outdoor products 0 0.00 Low
2 outdoor products traverse backpack new 10 0.00 Low
3 lifetime outdoor products 25 0.01 Low
4 outdoor products japan 10 0.00 Low
5 gardenline outdoor products 32 0.00 Low
6 sportsman outdoor products 14 0.00 Medium
7 mads outdoor products 18 0.00 Low
8 royal outdoor products shed parts 22 0.01 High
9 blaze outdoor products 755 0.10 High
10 outdoor products arrowhead backpack 47 0.01 Low

See More Outdoor Products Keywords

With these top Outdoor Products keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Outdoor Products ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Outdoor Products audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Outdoor Products audience report to give us an insight into the Outdoor Products audience.

Rank Interests Audience Gender Age
1 Sports and outdoors 1.7B F:39.4% M:60.6% 25-34:36%
2 Hair products 853.5M F:59.5% M:40.5% 25-34:37%
3 Outdoor recreation 683.8M F:38.6% M:61.4% 25-34:35%
4 Home Décor Products 88.8M F:69.4% M:30.6% 25-34:45%
5 Outdoors 77.1M F:25.5% M:74.5% 25-34:38%
6 Avon Products 37.5M F:82.9% M:17.1% 25-34:34%
7 Outdoor Life 58.0M F:32.9% M:67.1% 25-34:37%
8 List of Google products 22.9M F:43.4% M:56.6% 18-24:33%
9 Outdoor enthusiast 56.1M F:34.8% M:65.2% 25-34:41%
10 Best Products 25.7M F:54.4% M:45.6% 25-34:35%

When you create Facebook PPC ads, researching other Outdoor Products Facebook pages can provide you with inspiration. Here are some popular Outdoor Products pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Outdoor Products Taiwan 72.3K 127 TWN
2 Ambush Outdoor Products 1.7K 106 USA
3 Knight Outdoor Products 733 21 -
4 Heath Outdoor Products 389 43 -
5 Bull Outdoor Products, Inc. 50.4K 103 -
6 Brown Trekker Outdoor Products 128.0K 96 PHL
7 Freeman Auto & Outdoor Products 2.4K 33 -
8 HomeBuild Outdoor Products Limited 3.3K 18 -
9 Right Choice Outdoor Products 806 16 -
10 Island Creek Outdoor Products 699 29 USA

Through AdTargeting, we can get rich information about these Outdoor Products pages.

For example, Outdoor Products Taiwan, it has got 72.3K likes and published 127 ads in total, and its audience is most distributed in TWN. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Outdoor Products audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Outdoor Products keywords research - Adtargeting

PPC for Outdoor Products - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Outdoor Products audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Outdoor Products audience through user interests.

Outdoor Products keywords research - Adtargeting

PPC for Outdoor Products - tiktok

Here are some useful articles to help you market your Outdoor Products business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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