PPC for Paving - Essential Tips & Platforms to Increase Sales

PPC for Paving: Essential Tips & Platforms to Increase Sales

Paving keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Paving business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Paving
  • Target Paving audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Paving and how it can boost your business.

Table of Contents:

What's PPC for Paving?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Paving business by placing Paving PPC ads in search engines, social media or on websites. But how to develop effective Paving PPC ads? Here are the steps:

5 Step Process To Creating Paving PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Paving ad, which can maximize your advertising revenue.

2. Set a Budget for Your Paving PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Paving ads ROI.

3. Target Paving Audience

You can target Paving audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Paving PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Paving PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Paving Competitors

Learning competitors' PPC strategies can help you understand the Paving audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Paving Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Paving? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Paving on Google, and they are your future customers. To get these potential customers, you need to bid on Paving keywords in AdWords (Google's advertising system) to get your Paving PPC ads to show up prominently in the search results.

Here are some high-quality Paving keywords to help you start a successful Google PPC journey.

Rank Paving Keywords Search volume Cost Per Click Paid Difficulty

See More Paving Keywords

Also, you can use tools such as AdTargeting to monitor the Paving keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Paving website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Paving keywords research - Adtargeting

PPC for Paving - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Paving PPC ads. On Bing, you can bid on Paving keywords for a lower price.

Here are the search volume and CPC for some of the top Paving keywords.

Rank Paving Keywords Search volume Cost Per Click Paid Difficulty
1 best paving stones patio 0 0.00 Low
2 southwest paving company 10 0.00 Low
3 grading paving contractors 10 0.00 Low
4 much does asphalt paving costs 0 0.00 Low
5 buy paving services 10 0.00 Low
6 asphalt paving maryland 10 0.00 Low
7 paving stone prices 12 0.00 Low
8 marshalls paving 15 0.00 Low
9 portland paving contractors 0 0.00 Low
10 ga paving 11 0.00 Low

See More Paving Keywords

With these top Paving keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Paving ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Paving audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Paving audience report to give us an insight into the Paving audience.

Rank Interests Audience Gender Age
1 Block paving 778.6K F:46% M:54% 35-44:26%
2 Pope John Paul II 13.9M F:56% M:44% 25-34:26%
3 Pope Benedict XVI 2.9M F:47.6% M:52.4% 25-34:26%
4 Pope Pius XII 2.1M F:64.1% M:35.9% 25-34:29%
5 Pope Leo XIII 2.0M F:69.7% M:30.3% 25-34:25%
6 Pope John XXIII 2.0M F:58.1% M:41.9% 25-34:26%
7 Pope Pius X 1.2M F:62.5% M:37.5% 25-34:26%
8 Pope Paul VI 984.0K F:64.3% M:35.7% 35-44:23%
9 Pope Pius IX 642.0K F:62.3% M:37.7% 25-34:24%
10 Pope Pius XI 454.1K F:54% M:46% 25-34:25%

When you create Facebook PPC ads, researching other Paving Facebook pages can provide you with inspiration. Here are some popular Paving pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Simply Paving 30.2K 34 -
2 Leacock Paving 74 21 -
3 Paving Superstore 8.5K 270 ENG
4 Border Paving 81 35 -
5 Brickworks Paving 104 31 -
6 Paving Direct 28.6K 163 -
7 TCS Paving 978-270-3888 1.5K 24 -
8 Empire Paving 68 24 -
9 Phenix Paving 1.5K 23 -
10 GWS Paving 887 20 -

Through AdTargeting, we can get rich information about these Paving pages.

For example, Simply Paving, it has got 30.2K likes and published 34 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Paving audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Paving keywords research - Adtargeting

PPC for Paving - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Paving audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Paving audience through user interests.

Paving keywords research - Adtargeting

PPC for Paving - tiktok

Here are some useful articles to help you market your Paving business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?