PPC for Orthopedic - Essential Tips & Platforms to Increase Sales

PPC for Orthopedic: Essential Tips & Platforms to Increase Sales

Orthopedic keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Orthopedic business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Orthopedic
  • Target Orthopedic audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Orthopedic and how it can boost your business.

Table of Contents:

What's PPC for Orthopedic?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Orthopedic business by placing Orthopedic PPC ads in search engines, social media or on websites. But how to develop effective Orthopedic PPC ads? Here are the steps:

5 Step Process To Creating Orthopedic PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Orthopedic ad, which can maximize your advertising revenue.

2. Set a Budget for Your Orthopedic PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Orthopedic ads ROI.

3. Target Orthopedic Audience

You can target Orthopedic audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Orthopedic PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Orthopedic PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Orthopedic Competitors

Learning competitors' PPC strategies can help you understand the Orthopedic audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Orthopedic Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Orthopedic? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Orthopedic on Google, and they are your future customers. To get these potential customers, you need to bid on Orthopedic keywords in AdWords (Google's advertising system) to get your Orthopedic PPC ads to show up prominently in the search results.

Here are some high-quality Orthopedic keywords to help you start a successful Google PPC journey.

Rank Orthopedic Keywords Search volume Cost Per Click Paid Difficulty
1 orthopedic 673.0K 4.40 7

See More Orthopedic Keywords

Also, you can use tools such as AdTargeting to monitor the Orthopedic keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Orthopedic website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Orthopedic keywords research - Adtargeting

PPC for Orthopedic - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Orthopedic PPC ads. On Bing, you can bid on Orthopedic keywords for a lower price.

Here are the search volume and CPC for some of the top Orthopedic keywords.

Rank Orthopedic Keywords Search volume Cost Per Click Paid Difficulty
1 university orthopedics doctors 36 0.03 High
2 southern california orthopedics 11 0.01 Low
3 orthopedics texas 10 0.00 Low
4 orthopedic surgeon sports 0 0.00 Low
5 orthopedic doctors denton tx 13 0.00 Medium
6 orthopedics doctors amarillo texas 0 0.00 Low
7 common orthopedic surgeries 18 0.01 Medium
8 code orthopedic surgery 0 0.00 Low
9 orthopaedic orthopedic difference 10 0.01 Low
10 orthopedic docters 10 0.00 Low

See More Orthopedic Keywords

With these top Orthopedic keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Orthopedic ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Orthopedic audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Orthopedic audience report to give us an insight into the Orthopedic audience.

Rank Interests Audience Gender Age
1 Orthopedic mattress 2.7M F:55.5% M:44.5% 25-34:39%
2 Reduction (orthopedic surgery) 288.9K F:50.6% M:49.4% 25-34:23%
3 Orthopedics 170.8K F:30% M:70% 25-34:53%
4 The Orthopedic Specialty Hospital 570 F:64% M:36% 25-34:31%
5 Journal of Orthopaedic & Sports Physical Therapy 93.6K F:42% M:58% 25-34:35%
6 Orthopaedic sports medicine 37.3K F:48% M:52% 25-34:30%
7 Journal of Bone and Joint Surgery 35.7K F:34% M:66% 25-34:47%
8 Orthopaedic nursing 5.2K F:76% M:24% 25-34:28%

When you create Facebook PPC ads, researching other Orthopedic Facebook pages can provide you with inspiration. Here are some popular Orthopedic pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Bridger Orthopedic 1.2K 68 -
2 Orthopedic Pillow 4.8K 15 -
3 My Orthopedic 567 15 -
4 Woopy orthopedic 26 27 -
5 Orthopedic Central 4.4K 32 -
6 Orthopedic knee brace 2.9K 255 AUS
7 Direct Orthopedic Care 3.3K 36 NGA
8 Direct Orthopedic Care 913 55 -
9 Orthopedic Shoes MK 30.5K 46 MKD
10 Direct Orthopedic Therapy 4.9K 40 -

Through AdTargeting, we can get rich information about these Orthopedic pages.

For example, Bridger Orthopedic, it has got 1.2K likes and published 68 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Orthopedic audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Orthopedic keywords research - Adtargeting

PPC for Orthopedic - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Orthopedic audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Orthopedic audience through user interests.

Orthopedic keywords research - Adtargeting

PPC for Orthopedic - tiktok

Here are some useful articles to help you market your Orthopedic business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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