PPC for Online Stores - Essential Tips & Platforms to Increase Sales

PPC for Online Stores: Essential Tips & Platforms to Increase Sales

Online Stores keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Online Stores business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Online Stores
  • Target Online Stores audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Online Stores and how it can boost your business.

Table of Contents:

What's PPC for Online Stores?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Online Stores business by placing Online Stores PPC ads in search engines, social media or on websites. But how to develop effective Online Stores PPC ads? Here are the steps:

5 Step Process To Creating Online Stores PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Online Stores ad, which can maximize your advertising revenue.

2. Set a Budget for Your Online Stores PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Online Stores ads ROI.

3. Target Online Stores Audience

You can target Online Stores audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Online Stores PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Online Stores PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Online Stores Competitors

Learning competitors' PPC strategies can help you understand the Online Stores audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Online Stores Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Online Stores? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Online Stores on Google, and they are your future customers. To get these potential customers, you need to bid on Online Stores keywords in AdWords (Google's advertising system) to get your Online Stores PPC ads to show up prominently in the search results.

Here are some high-quality Online Stores keywords to help you start a successful Google PPC journey.

Rank Online Stores Keywords Search volume Cost Per Click Paid Difficulty

See More Online Stores Keywords

Also, you can use tools such as AdTargeting to monitor the Online Stores keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Online Stores website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Online Stores keywords research - Adtargeting

PPC for Online Stores - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Online Stores PPC ads. On Bing, you can bid on Online Stores keywords for a lower price.

Here are the search volume and CPC for some of the top Online Stores keywords.

Rank Online Stores Keywords Search volume Cost Per Click Paid Difficulty
1 clothes online stores 13 0.02 Medium
2 good online stores 78 0.04 Medium
3 clearance online stores 12 0.00 Low
4 apparel online stores 10 0.00 Medium
5 cheapest online stores 20 0.00 Low
6 discount online stores 99 0.00 Low
7 best online stores clothing 10 0.01 Low
8 online store online stores 428 0.03 Low
9 fabrics online stores 138 0.00 Low
10 online stores best 10 0.00 Low

See More Online Stores Keywords

With these top Online Stores keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Online Stores ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Online Stores audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Online Stores audience report to give us an insight into the Online Stores audience.

Rank Interests Audience Gender Age

When you create Facebook PPC ads, researching other Online Stores Facebook pages can provide you with inspiration. Here are some popular Online Stores pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Nyakuron online stores 131 15 -
2 Buy9ja online stores 481 25 -
3 Tjara.com Lebanon - Free Online Stores 34.9K 45 LBN
4 Online stores 132 1 -
5 Online Stores 168 1 -
6 Online stores 4.6K 2 -
7 Nour Online Stores 222.3K 13 -
8 Dasa Online Stores 8 6 -
9 ColDomi Online Stores 7 5 -
10 Montes Online Stores 229 4 -

Through AdTargeting, we can get rich information about these Online Stores pages.

For example, Nyakuron online stores, it has got 131 likes and published 15 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Online Stores audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Online Stores keywords research - Adtargeting

PPC for Online Stores - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Online Stores audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Online Stores audience through user interests.

Online Stores keywords research - Adtargeting

PPC for Online Stores - tiktok

Here are some useful articles to help you market your Online Stores business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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