PPC for Music: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Music business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Music
- Target Music audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Music and how it can boost your business.
What's PPC for Music?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Music business by placing Music PPC ads in search engines, social media or on websites. But how to develop effective Music PPC ads? Here are the steps:
5 Step Process To Creating Music PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Music ad, which can maximize your advertising revenue.
2. Set a Budget for Your Music PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Music ads ROI.
3. Target Music Audience
You can target Music audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Music PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Music PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Music Competitors
Learning competitors' PPC strategies can help you understand the Music audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Music Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Music? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Music on Google, and they are your future customers. To get these potential customers, you need to bid on Music keywords in AdWords (Google's advertising system) to get your Music PPC ads to show up prominently in the search results.
Here are some high-quality Music keywords to help you start a successful Google PPC journey.
| Rank | Music Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Music | 43.4M | 0.34 | 15 |
| 2 | ytmusic | 859.3K | 1.44 | 3 |
| 3 | meditation music | 3.8M | 0.74 | 15 |
| 4 | webmusic | 217.8K | 0.23 | 1 |
| 5 | music app | 198.0K | 1.00 | 25 |
| 6 | instrumental music | 1.5M | 0.98 | 8 |
| 7 | soul music | 476.9K | 0.60 | 2 |
| 8 | royalty free music | 790.0K | 3.60 | 61 |
| 9 | copyright free music | 996.0K | 1.33 | 39 |
| 10 | mp3 juice music | 366.3K | 0.31 | 1 |
See More Music Keywords
Also, you can use tools such as AdTargeting to monitor the Music keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Music website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Music - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Music PPC ads. On Bing, you can bid on Music keywords for a lower price.
Here are the search volume and CPC for some of the top Music keywords.
| Rank | Music Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | music websites | 673 | 1.72 | High |
| 2 | cd music greatest hits | 10 | 0.00 | Low |
| 3 | best music | 559 | 0.39 | High |
| 4 | easy listing music | 37 | 0.00 | Low |
| 5 | youtube music online | 127 | 0.00 | Medium |
| 6 | what the meaning of music | 13 | 0.00 | Low |
| 7 | youtube music hits 60s | 0 | 0.00 | Low |
| 8 | free piano music hymns | 10 | 0.00 | Low |
| 9 | music download pandora | 0 | 0.00 | Low |
| 10 | youtube music greatest hits | 16 | 0.00 | Low |
See More Music Keywords
With these top Music keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Music ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Music audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Music audience report to give us an insight into the Music audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Music | 1.8B | F:40.8% M:59.2% | 25-34:36% |
| 2 | Arts and music | 1.6B | F:42.6% M:57.4% | 25-34:36% |
| 3 | Pop music | 1.2B | F:41.1% M:58.9% | 25-34:37% |
| 4 | Music videos | 1.2B | F:36.9% M:63.1% | 25-34:39% |
| 5 | Rock music | 1.1B | F:43.4% M:56.6% | 25-34:36% |
| 6 | Hip hop music | 969.5M | F:41.7% M:58.3% | 25-34:38% |
| 7 | Electronic music | 897.6M | F:40.1% M:59.9% | 25-34:38% |
| 8 | Rhythm and blues music | 787.0M | F:43.6% M:56.4% | 25-34:36% |
| 9 | Heavy metal music | 709.9M | F:41.2% M:58.8% | 25-34:35% |
| 10 | Popular music | 646.8M | F:39.9% M:60.1% | 25-34:36% |
When you create Facebook PPC ads, researching other Music Facebook pages can provide you with inspiration. Here are some popular Music pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Music 440 | 5.2K | 30 | - |
| 2 | 1458music | 2.7K | 73 | - |
| 3 | Music | 8.7K | 27 | - |
| 4 | Music99 | 7.9K | 56 | - |
| 5 | Royalty Free Music_Stock Music_Music Licensing_Background Music | 2.8K | 24 | - |
| 6 | Music Lab - Music Lessons | 325 | 26 | - |
| 7 | MCA Music (Universal Music Philippines) | 626.1K | 419 | PHL |
| 8 | Yamaha Music Australia - Music Products | 20.5K | 22 | AUS |
| 9 | Music Matter - Music Technology Store | 4.1K | 15 | - |
| 10 | Amazon Music | 2.1M | 3116 | USA |
Through AdTargeting, we can get rich information about these Music pages.
For example, Music 440, it has got 5.2K likes and published 30 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Music audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Music - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Music audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Music audience through user interests.
PPC for Music - tiktok
Here are some useful articles to help you market your Music business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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