PPC for Moving: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Moving business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Moving
- Target Moving audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Moving and how it can boost your business.
What's PPC for Moving?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Moving business by placing Moving PPC ads in search engines, social media or on websites. But how to develop effective Moving PPC ads? Here are the steps:
5 Step Process To Creating Moving PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Moving ad, which can maximize your advertising revenue.
2. Set a Budget for Your Moving PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Moving ads ROI.
3. Target Moving Audience
You can target Moving audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Moving PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Moving PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Moving Competitors
Learning competitors' PPC strategies can help you understand the Moving audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Moving Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Moving? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Moving on Google, and they are your future customers. To get these potential customers, you need to bid on Moving keywords in AdWords (Google's advertising system) to get your Moving PPC ads to show up prominently in the search results.
Here are some high-quality Moving keywords to help you start a successful Google PPC journey.
| Rank | Moving Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | moving | 673.0K | 9.93 | 24 |
| 2 | moving truck rental near me | 22.2K | 4.26 | 59 |
| 3 | best moving companies near me | 2.4K | 16.51 | 79 |
| 4 | moving company prices | 2.4K | 15.31 | 90 |
| 5 | moving truck companies | 2.9K | 11.48 | 72 |
| 6 | virgin media moving house | 1.9K | 0.44 | 7 |
| 7 | affordable moving companies | 1.9K | 15.43 | 87 |
| 8 | sky moving house | 4.4K | 0.51 | 11 |
| 9 | cheapest moving company | 8.1K | 15.63 | 88 |
| 10 | interstate moving companies | 4.4K | 28.92 | 84 |
See More Moving Keywords
Also, you can use tools such as AdTargeting to monitor the Moving keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Moving website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Moving - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Moving PPC ads. On Bing, you can bid on Moving keywords for a lower price.
Here are the search volume and CPC for some of the top Moving keywords.
| Rank | Moving Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | moving | 60.1K | 0.36 | High |
| 2 | moving house list | 13 | 0.00 | Medium |
| 3 | long distance moving companies reviews | 3.0K | 0.57 | High |
| 4 | united moving services | 17 | 0.43 | Medium |
| 5 | moving companies billings mt | 28 | 0.00 | Medium |
| 6 | find moving box | 0 | 0.00 | Low |
| 7 | flat pack boxes moving | 0 | 0.00 | Low |
| 8 | when moving state to state | 0 | 0.00 | Low |
| 9 | moving services service | 120 | 0.00 | Low |
| 10 | moving companies storage long distance | 0 | 0.00 | Low |
See More Moving Keywords
With these top Moving keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Moving ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Moving audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Moving audience report to give us an insight into the Moving audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Fast-moving consumer goods | 6.7M | F:58.5% M:41.5% | 25-34:35% |
| 2 | Moving company | 3.1M | F:49.2% M:50.8% | 25-34:30% |
| 3 | Howl's Moving Castle (film) | 449.0K | F:62.7% M:37.3% | 18-24:50% |
| 4 | Moving Pictures (magazine) | 292.5K | F:13% M:87% | 18-24:52% |
| 5 | Museum of the Moving Image (New York City) | 48.4K | F:55% M:45% | 35-44:26% |
| 6 | Moving Units | 28.9K | F:32% M:68% | 45-54:43 |
| 7 | Gentle Giant Moving Company | 2.5K | F:37% M:63% | 4:65% |
| 8 | Fuller House (TV series) | 1.8M | F:77.1% M:22.9% | 4:65% |
| 9 | MACD | 144.4K | F:16.6% M:83.4% | 4:65% |
| 10 | ACMI | 43.3K | F:61% M:39% | 4:65% |
When you create Facebook PPC ads, researching other Moving Facebook pages can provide you with inspiration. Here are some popular Moving pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Moving | 48.9K | 328 | - |
| 2 | 4Moving | 20.8K | 15 | - |
| 3 | Tropic Moving | 383 | 88 | USA |
| 4 | Moving Girls | 2.1K | 64 | BRA |
| 5 | Mayflower Moving | 4.9K | 54 | USA |
| 6 | Moving Beans | 3.5K | 53 | - |
| 7 | Hitzfelder Moving | 6.0K | 17 | - |
| 8 | Bellhop Moving | 22.0K | 470 | - |
| 9 | Roadway Moving | 38.2K | 80 | - |
| 10 | Keep Moving | 408 | 71 | - |
Through AdTargeting, we can get rich information about these Moving pages.
For example, Moving, it has got 48.9K likes and published 328 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Moving audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Moving - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Moving audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Moving audience through user interests.
PPC for Moving - tiktok
Here are some useful articles to help you market your Moving business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?