PPC for Manufacturing: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Manufacturing business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Manufacturing
- Target Manufacturing audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Manufacturing and how it can boost your business.
What's PPC for Manufacturing?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Manufacturing business by placing Manufacturing PPC ads in search engines, social media or on websites. But how to develop effective Manufacturing PPC ads? Here are the steps:
5 Step Process To Creating Manufacturing PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Manufacturing ad, which can maximize your advertising revenue.
2. Set a Budget for Your Manufacturing PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Manufacturing ads ROI.
3. Target Manufacturing Audience
You can target Manufacturing audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Manufacturing PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Manufacturing PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Manufacturing Competitors
Learning competitors' PPC strategies can help you understand the Manufacturing audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Manufacturing Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Manufacturing? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Manufacturing on Google, and they are your future customers. To get these potential customers, you need to bid on Manufacturing keywords in AdWords (Google's advertising system) to get your Manufacturing PPC ads to show up prominently in the search results.
Here are some high-quality Manufacturing keywords to help you start a successful Google PPC journey.
| Rank | Manufacturing Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | manufacturing | 450.0K | 1.74 | 2 |
| 2 | industrial manufacturing industry | 70 | 1.43 | 2 |
| 3 | for manufacturing | 170 | 0.00 | 2 |
| 4 | manufacturing occupation | 140 | 0.00 | 1 |
| 5 | what's manufacturing | 210 | 0.00 | 0 |
| 6 | national manufacturing policy wiki | 10 | 0.00 | 0 |
| 7 | manufacturing industry definition | 1.0K | 0.00 | 1 |
| 8 | the manufacturing industry | 90 | 6.27 | 3 |
| 9 | manufacturing jobs definition | 140 | 0.00 | 1 |
| 10 | new manufacturing companies 2016 | 10 | 0.00 | 0 |
See More Manufacturing Keywords
Also, you can use tools such as AdTargeting to monitor the Manufacturing keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Manufacturing website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Manufacturing - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Manufacturing PPC ads. On Bing, you can bid on Manufacturing keywords for a lower price.
Here are the search volume and CPC for some of the top Manufacturing keywords.
| Rank | Manufacturing Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | manufacturing | 20.1K | 0.10 | High |
| 2 | new manufacturing companies usa | 10 | 0.00 | Low |
| 3 | manufacturing new product | 10 | 0.00 | Low |
| 4 | aermanufacturing | 10 | 0.00 | Low |
| 5 | manufacturing databases | 10 | 0.09 | Low |
| 6 | top manufacturing industries | 13 | 0.00 | Low |
| 7 | century manufacturing minnesota | 0 | 0.00 | Low |
| 8 | manufacturing quality systems | 13 | 0.20 | Medium |
| 9 | acme specialty manufacturing co | 10 | 0.00 | Low |
| 10 | manufacturing company inc | 13 | 0.00 | Low |
See More Manufacturing Keywords
With these top Manufacturing keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Manufacturing ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Manufacturing audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Manufacturing audience report to give us an insight into the Manufacturing audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Manufacturing | 402.4M | F:39.5% M:60.5% | 25-34:36% |
| 2 | Textile manufacturing | 4.0M | F:56.3% M:43.7% | 25-34:35% |
| 3 | Computer-aided manufacturing | 2.9M | F:45.8% M:54.2% | 18-24:45% |
| 4 | Dunlop Manufacturing | 2.3M | F:0.3% M:99.7% | 25-34:35% |
| 5 | Boring (manufacturing) | 1.8M | F:28.6% M:71.4% | 25-34:41% |
| 6 | Honda of Canada Manufacturing | 1.5M | F:66.5% M:33.5% | 18-24:54% |
| 7 | Lean manufacturing | 1.4M | F:34.7% M:65.3% | 25-34:40% |
| 8 | Manufacturing engineering | 424.5K | F:20% M:80% | 25-34:37% |
| 9 | Advanced manufacturing | 417.6K | F:74.9% M:25.1% | 55-64:24% |
| 10 | Electronics manufacturing services | 182.2K | F:49.6% M:50.4% | 25-34:36% |
When you create Facebook PPC ads, researching other Manufacturing Facebook pages can provide you with inspiration. Here are some popular Manufacturing pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Cabjaks Manufacturing | 4.1K | 211 | NZL |
| 2 | Mosaic Manufacturing | 8.4K | 123 | - |
| 3 | Redekop Manufacturing | 565 | 30 | AUS |
| 4 | Centro Manufacturing | 43.3K | 29 | PHL |
| 5 | Schlagel Manufacturing | 1.5K | 16 | - |
| 6 | Bas Manufacturing | 1.3K | 15 | - |
| 7 | TSO Manufacturing | 7.6K | 121 | - |
| 8 | Coiltek Manufacturing | 475.9K | 48 | CZE |
| 9 | Kurt Manufacturing | 159 | 36 | USA |
| 10 | Manufacturing Day | 10.2K | 34 | - |
Through AdTargeting, we can get rich information about these Manufacturing pages.
For example, Cabjaks Manufacturing, it has got 4.1K likes and published 211 ads in total, and its audience is most distributed in NZL. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Manufacturing audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Manufacturing - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Manufacturing audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Manufacturing audience through user interests.
PPC for Manufacturing - tiktok
Here are some useful articles to help you market your Manufacturing business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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