PPC for Manufacturing - Essential Tips & Platforms to Increase Sales

PPC for Manufacturing: Essential Tips & Platforms to Increase Sales

Manufacturing keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Manufacturing business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Manufacturing
  • Target Manufacturing audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Manufacturing and how it can boost your business.

Table of Contents:

What's PPC for Manufacturing?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Manufacturing business by placing Manufacturing PPC ads in search engines, social media or on websites. But how to develop effective Manufacturing PPC ads? Here are the steps:

5 Step Process To Creating Manufacturing PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Manufacturing ad, which can maximize your advertising revenue.

2. Set a Budget for Your Manufacturing PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Manufacturing ads ROI.

3. Target Manufacturing Audience

You can target Manufacturing audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Manufacturing PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Manufacturing PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Manufacturing Competitors

Learning competitors' PPC strategies can help you understand the Manufacturing audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Manufacturing Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Manufacturing? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Manufacturing on Google, and they are your future customers. To get these potential customers, you need to bid on Manufacturing keywords in AdWords (Google's advertising system) to get your Manufacturing PPC ads to show up prominently in the search results.

Here are some high-quality Manufacturing keywords to help you start a successful Google PPC journey.

Rank Manufacturing Keywords Search volume Cost Per Click Paid Difficulty
1 manufacturing 450.0K 1.74 2
2 industrial manufacturing industry 70 1.43 2
3 for manufacturing 170 0.00 2
4 manufacturing occupation 140 0.00 1
5 what's manufacturing 210 0.00 0
6 national manufacturing policy wiki 10 0.00 0
7 manufacturing industry definition 1.0K 0.00 1
8 the manufacturing industry 90 6.27 3
9 manufacturing jobs definition 140 0.00 1
10 new manufacturing companies 2016 10 0.00 0

See More Manufacturing Keywords

Also, you can use tools such as AdTargeting to monitor the Manufacturing keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Manufacturing website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Manufacturing keywords research - Adtargeting

PPC for Manufacturing - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Manufacturing PPC ads. On Bing, you can bid on Manufacturing keywords for a lower price.

Here are the search volume and CPC for some of the top Manufacturing keywords.

Rank Manufacturing Keywords Search volume Cost Per Click Paid Difficulty
1 manufacturing 20.1K 0.10 High
2 new manufacturing companies usa 10 0.00 Low
3 manufacturing new product 10 0.00 Low
4 aermanufacturing 10 0.00 Low
5 manufacturing databases 10 0.09 Low
6 top manufacturing industries 13 0.00 Low
7 century manufacturing minnesota 0 0.00 Low
8 manufacturing quality systems 13 0.20 Medium
9 acme specialty manufacturing co 10 0.00 Low
10 manufacturing company inc 13 0.00 Low

See More Manufacturing Keywords

With these top Manufacturing keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Manufacturing ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Manufacturing audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Manufacturing audience report to give us an insight into the Manufacturing audience.

Rank Interests Audience Gender Age
1 Manufacturing 402.4M F:39.5% M:60.5% 25-34:36%
2 Textile manufacturing 4.0M F:56.3% M:43.7% 25-34:35%
3 Computer-aided manufacturing 2.9M F:45.8% M:54.2% 18-24:45%
4 Dunlop Manufacturing 2.3M F:0.3% M:99.7% 25-34:35%
5 Boring (manufacturing) 1.8M F:28.6% M:71.4% 25-34:41%
6 Honda of Canada Manufacturing 1.5M F:66.5% M:33.5% 18-24:54%
7 Lean manufacturing 1.4M F:34.7% M:65.3% 25-34:40%
8 Manufacturing engineering 424.5K F:20% M:80% 25-34:37%
9 Advanced manufacturing 417.6K F:74.9% M:25.1% 55-64:24%
10 Electronics manufacturing services 182.2K F:49.6% M:50.4% 25-34:36%

When you create Facebook PPC ads, researching other Manufacturing Facebook pages can provide you with inspiration. Here are some popular Manufacturing pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Cabjaks Manufacturing 4.1K 211 NZL
2 Mosaic Manufacturing 8.4K 123 -
3 Redekop Manufacturing 565 30 AUS
4 Centro Manufacturing 43.3K 29 PHL
5 Schlagel Manufacturing 1.5K 16 -
6 Bas Manufacturing 1.3K 15 -
7 TSO Manufacturing 7.6K 121 -
8 Coiltek Manufacturing 475.9K 48 CZE
9 Kurt Manufacturing 159 36 USA
10 Manufacturing Day 10.2K 34 -

Through AdTargeting, we can get rich information about these Manufacturing pages.

For example, Cabjaks Manufacturing, it has got 4.1K likes and published 211 ads in total, and its audience is most distributed in NZL. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Manufacturing audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Manufacturing keywords research - Adtargeting

PPC for Manufacturing - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Manufacturing audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Manufacturing audience through user interests.

Manufacturing keywords research - Adtargeting

PPC for Manufacturing - tiktok

Here are some useful articles to help you market your Manufacturing business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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