PPC for Media: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Media business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Media
- Target Media audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Media and how it can boost your business.
What's PPC for Media?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Media business by placing Media PPC ads in search engines, social media or on websites. But how to develop effective Media PPC ads? Here are the steps:
5 Step Process To Creating Media PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Media ad, which can maximize your advertising revenue.
2. Set a Budget for Your Media PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Media ads ROI.
3. Target Media Audience
You can target Media audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Media PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Media PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Media Competitors
Learning competitors' PPC strategies can help you understand the Media audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Media Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Media? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Media on Google, and they are your future customers. To get these potential customers, you need to bid on Media keywords in AdWords (Google's advertising system) to get your Media PPC ads to show up prominently in the search results.
Here are some high-quality Media keywords to help you start a successful Google PPC journey.
| Rank | Media Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | media | 1.2M | 0.44 | 3 |
| 2 | social media optimization | 8.1K | 3.44 | 11 |
| 3 | medianews | 3.6K | 0.29 | 0 |
| 4 | social media advertising | 27.4K | 6.66 | 23 |
| 5 | yoyomedia | 9.4K | 0.19 | 4 |
| 6 | social media news | 14.8K | 0.64 | 3 |
| 7 | social media planner | 18.8K | 5.87 | 77 |
| 8 | social media post | 42.8K | 5.24 | 6 |
| 9 | advertising media | 13.7K | 3.20 | 7 |
| 10 | media online | 5.4K | 0.15 | 2 |
See More Media Keywords
Also, you can use tools such as AdTargeting to monitor the Media keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Media website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Media - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Media PPC ads. On Bing, you can bid on Media keywords for a lower price.
Here are the search volume and CPC for some of the top Media keywords.
| Rank | Media Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | media | 41.8K | 0.02 | High |
| 2 | where is media | 37 | 0.00 | Low |
| 3 | media synonym | 133 | 0.00 | Low |
| 4 | types of media | 222 | 0.00 | Low |
| 5 | media ads | 19 | 0.02 | Low |
| 6 | media industry news | 17 | 0.00 | Low |
| 7 | media css | 162 | 0.00 | Low |
| 8 | windows media player | 20.8K | 0.01 | High |
| 9 | youtube media | 31 | 0.00 | Low |
| 10 | media producer | 23 | 0.00 | Low |
See More Media Keywords
With these top Media keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Media ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Media audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Media audience report to give us an insight into the Media audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Mass media | 823.4M | F:45.1% M:54.9% | 25-34:35% |
| 2 | Social media | 745.3M | F:40.9% M:59.1% | 25-34:38% |
| 3 | Media (communication) | 431.4M | F:36.2% M:63.8% | 25-34:38% |
| 4 | Digital media | 331.3M | F:33.1% M:66.9% | 25-34:40% |
| 5 | Viacom Media Networks | 107.3M | F:53% M:47% | 25-34:35% |
| 6 | Social media marketing | 99.2M | F:42.6% M:57.4% | 25-34:41% |
| 7 | News media | 46.2M | F:34.6% M:65.4% | 25-34:36% |
| 8 | Viu (streaming media) | 38.4M | F:50.6% M:49.4% | 25-34:38% |
| 9 | Mediaset | 24.6M | F:35.7% M:64.3% | 25-34:39% |
| 10 | Media Markt | 22.7M | F:40.8% M:59.2% | 25-34:30% |
When you create Facebook PPC ads, researching other Media Facebook pages can provide you with inspiration. Here are some popular Media pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 24Media | 3.0M | 296 | DZA |
| 2 | Media3 | 6.2K | 35 | IND |
| 3 | 5 Media | 2.0K | 247 | HUN |
| 4 | 618Media | 576 | 22 | - |
| 5 | Media9 | 2.3K | 46 | ROM |
| 6 | Media10 | 15.1K | 27 | ROM |
| 7 | VIZ Media | 456.4K | 1160 | USA |
| 8 | Virgin Media | 526.5K | 729 | ENG |
| 9 | Will media | 208.1K | 561 | ITA |
| 10 | Daraj Media | 232.2K | 486 | IRQ |
Through AdTargeting, we can get rich information about these Media pages.
For example, 24Media, it has got 3.0M likes and published 296 ads in total, and its audience is most distributed in DZA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Media audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Media - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Media audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Media audience through user interests.
PPC for Media - tiktok
Here are some useful articles to help you market your Media business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
More Industries You May Be Interested In:
Medical Equipment
Mental and Behavioral Health
Mergers and Acquisitions
Mining