PPC for Media - Essential Tips & Platforms to Increase Sales

PPC for Media: Essential Tips & Platforms to Increase Sales

Media keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Media business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Media
  • Target Media audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Media and how it can boost your business.

Table of Contents:

What's PPC for Media?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Media business by placing Media PPC ads in search engines, social media or on websites. But how to develop effective Media PPC ads? Here are the steps:

5 Step Process To Creating Media PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Media ad, which can maximize your advertising revenue.

2. Set a Budget for Your Media PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Media ads ROI.

3. Target Media Audience

You can target Media audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Media PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Media PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Media Competitors

Learning competitors' PPC strategies can help you understand the Media audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Media Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Media? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Media on Google, and they are your future customers. To get these potential customers, you need to bid on Media keywords in AdWords (Google's advertising system) to get your Media PPC ads to show up prominently in the search results.

Here are some high-quality Media keywords to help you start a successful Google PPC journey.

Rank Media Keywords Search volume Cost Per Click Paid Difficulty
1 media 1.2M 0.44 3
2 social media optimization 8.1K 3.44 11
3 medianews 3.6K 0.29 0
4 social media advertising 27.4K 6.66 23
5 yoyomedia 9.4K 0.19 4
6 social media news 14.8K 0.64 3
7 social media planner 18.8K 5.87 77
8 social media post 42.8K 5.24 6
9 advertising media 13.7K 3.20 7
10 media online 5.4K 0.15 2

See More Media Keywords

Also, you can use tools such as AdTargeting to monitor the Media keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Media website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Media keywords research - Adtargeting

PPC for Media - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Media PPC ads. On Bing, you can bid on Media keywords for a lower price.

Here are the search volume and CPC for some of the top Media keywords.

Rank Media Keywords Search volume Cost Per Click Paid Difficulty
1 media 41.8K 0.02 High
2 where is media 37 0.00 Low
3 media synonym 133 0.00 Low
4 types of media 222 0.00 Low
5 media ads 19 0.02 Low
6 media industry news 17 0.00 Low
7 media css 162 0.00 Low
8 windows media player 20.8K 0.01 High
9 youtube media 31 0.00 Low
10 media producer 23 0.00 Low

See More Media Keywords

With these top Media keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Media ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Media audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Media audience report to give us an insight into the Media audience.

Rank Interests Audience Gender Age
1 Mass media 823.4M F:45.1% M:54.9% 25-34:35%
2 Social media 745.3M F:40.9% M:59.1% 25-34:38%
3 Media (communication) 431.4M F:36.2% M:63.8% 25-34:38%
4 Digital media 331.3M F:33.1% M:66.9% 25-34:40%
5 Viacom Media Networks 107.3M F:53% M:47% 25-34:35%
6 Social media marketing 99.2M F:42.6% M:57.4% 25-34:41%
7 News media 46.2M F:34.6% M:65.4% 25-34:36%
8 Viu (streaming media) 38.4M F:50.6% M:49.4% 25-34:38%
9 Mediaset 24.6M F:35.7% M:64.3% 25-34:39%
10 Media Markt 22.7M F:40.8% M:59.2% 25-34:30%

When you create Facebook PPC ads, researching other Media Facebook pages can provide you with inspiration. Here are some popular Media pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 24Media 3.0M 296 DZA
2 Media3 6.2K 35 IND
3 5 Media 2.0K 247 HUN
4 618Media 576 22 -
5 Media9 2.3K 46 ROM
6 Media10 15.1K 27 ROM
7 VIZ Media 456.4K 1160 USA
8 Virgin Media 526.5K 729 ENG
9 Will media 208.1K 561 ITA
10 Daraj Media 232.2K 486 IRQ

Through AdTargeting, we can get rich information about these Media pages.

For example, 24Media, it has got 3.0M likes and published 296 ads in total, and its audience is most distributed in DZA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Media audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Media keywords research - Adtargeting

PPC for Media - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Media audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Media audience through user interests.

Media keywords research - Adtargeting

PPC for Media - tiktok

Here are some useful articles to help you market your Media business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?