PPC for Mining: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Mining business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Mining
- Target Mining audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Mining and how it can boost your business.
What's PPC for Mining?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Mining business by placing Mining PPC ads in search engines, social media or on websites. But how to develop effective Mining PPC ads? Here are the steps:
5 Step Process To Creating Mining PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Mining ad, which can maximize your advertising revenue.
2. Set a Budget for Your Mining PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Mining ads ROI.
3. Target Mining Audience
You can target Mining audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Mining PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Mining PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Mining Competitors
Learning competitors' PPC strategies can help you understand the Mining audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Mining Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Mining? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Mining on Google, and they are your future customers. To get these potential customers, you need to bid on Mining keywords in AdWords (Google's advertising system) to get your Mining PPC ads to show up prominently in the search results.
Here are some high-quality Mining keywords to help you start a successful Google PPC journey.
| Rank | Mining Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | mining | 2.3M | 0.33 | 4 |
| 2 | underground mining | 18.0K | 0.77 | 3 |
| 3 | gtx 1060 mining | 1.6K | 0.28 | 31 |
| 4 | surface mining | 9.5K | 1.57 | 2 |
| 5 | free mining | 18.1K | 0.34 | 57 |
| 6 | mining cryptocurrency 2021 | 919 | 1.52 | 20 |
| 7 | electroneum mining | 1.9K | 0.45 | 19 |
| 8 | chia mining | 15.2K | 0.24 | 25 |
| 9 | hawkstone mining | 995 | 0.00 | 2 |
| 10 | rtx 3060 ti mining | 4.0K | 0.30 | 78 |
See More Mining Keywords
Also, you can use tools such as AdTargeting to monitor the Mining keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Mining website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Mining - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Mining PPC ads. On Bing, you can bid on Mining keywords for a lower price.
Here are the search volume and CPC for some of the top Mining keywords.
| Rank | Mining Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | mining | 9.0K | 0.03 | High |
| 2 | engineering mining solutions employment | 0 | 0.00 | Low |
| 3 | mining restaurant | 13 | 0.00 | Low |
| 4 | institute minerals mining | 0 | 0.00 | Low |
| 5 | mining antonym | 10 | 0.00 | Low |
| 6 | mining company resturant | 10 | 0.00 | Low |
| 7 | efects mining | 0 | 0.00 | Low |
| 8 | mining communication | 43 | 0.21 | Low |
| 9 | mining software datamine | 0 | 0.00 | Low |
| 10 | mining supplies sale | 0 | 0.00 | Low |
See More Mining Keywords
With these top Mining keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Mining ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Mining audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Mining audience report to give us an insight into the Mining audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Mining | 73.2M | F:33.4% M:66.6% | 25-34:37% |
| 2 | Gold mining | 6.8M | F:28.1% M:71.9% | 25-34:37% |
| 3 | Vale (mining company) | 4.0M | F:46.6% M:53.4% | 25-34:33% |
| 4 | Data mining | 1.7M | F:26.8% M:73.2% | 25-34:45% |
| 5 | Mining engineering | 1.1M | F:20.6% M:79.4% | 25-34:40% |
| 6 | Newmont Mining Corporation | 122.4K | F:31% M:69% | 25-34:36% |
| 7 | Mining in Australia | 98.1K | F:23% M:77% | 55-64:1 |
| 8 | Sandvik | 278.1K | F:12.6% M:87.4% | 4:65% |
| 9 | The Legend of Zelda: Skyward Sword | 161.3K | F:43.2% M:56.8% | 4:65% |
| 10 | UNSW Faculty of Engineering | 400 | F:99% M:1% | 45-54:31 |
When you create Facebook PPC ads, researching other Mining Facebook pages can provide you with inspiration. Here are some popular Mining pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Mining Alati | 25.6K | 54 | PER |
| 2 | Mining Buildings | 1 | 33 | - |
| 3 | Latam Mining | 1.5K | 30 | - |
| 4 | Nath Mining | 3.0K | 19 | - |
| 5 | Cat Mining | 61.8K | 91 | - |
| 6 | FTMIG Mining | 57.2K | 26 | - |
| 7 | ML Mining | 2.8K | 21 | ARM |
| 8 | Mining News & Networking | 31.1K | 23 | AUS |
| 9 | Coin Mining Central | 1.8K | 22 | - |
| 10 | Cloud Mining ECOS | 1.2K | 22 | USA |
Through AdTargeting, we can get rich information about these Mining pages.
For example, Mining Alati, it has got 25.6K likes and published 54 ads in total, and its audience is most distributed in PER. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Mining audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Mining - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Mining audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Mining audience through user interests.
PPC for Mining - tiktok
Here are some useful articles to help you market your Mining business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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