PPC for Mortgage - Essential Tips & Platforms to Increase Sales

PPC for Mortgage: Essential Tips & Platforms to Increase Sales

Mortgage keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Mortgage business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Mortgage
  • Target Mortgage audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Mortgage and how it can boost your business.

Table of Contents:

What's PPC for Mortgage?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Mortgage business by placing Mortgage PPC ads in search engines, social media or on websites. But how to develop effective Mortgage PPC ads? Here are the steps:

5 Step Process To Creating Mortgage PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Mortgage ad, which can maximize your advertising revenue.

2. Set a Budget for Your Mortgage PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Mortgage ads ROI.

3. Target Mortgage Audience

You can target Mortgage audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Mortgage PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Mortgage PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Mortgage Competitors

Learning competitors' PPC strategies can help you understand the Mortgage audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Mortgage Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Mortgage? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Mortgage on Google, and they are your future customers. To get these potential customers, you need to bid on Mortgage keywords in AdWords (Google's advertising system) to get your Mortgage PPC ads to show up prominently in the search results.

Here are some high-quality Mortgage keywords to help you start a successful Google PPC journey.

Rank Mortgage Keywords Search volume Cost Per Click Paid Difficulty
1 mortgage 570.5K 8.62 23
2 online mortgage lenders 2.9K 40.94 88
3 us home mortgage 1.9K 5.59 32
4 30 year mortgage 3.6K 7.76 46
5 arm mortgage 5.4K 7.76 34
6 best mortgage rates 5 year fixed 6.6K 2.51 63
7 sun west mortgage company 2.9K 11.82 31
8 best mortgage refinance rates 3.6K 55.80 47
9 30 year fixed mortgage rates 69.6K 2.94 36
10 navy federal mortgage rates 11.1K 7.16 32

See More Mortgage Keywords

Also, you can use tools such as AdTargeting to monitor the Mortgage keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Mortgage website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Mortgage keywords research - Adtargeting

PPC for Mortgage - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Mortgage PPC ads. On Bing, you can bid on Mortgage keywords for a lower price.

Here are the search volume and CPC for some of the top Mortgage keywords.

Rank Mortgage Keywords Search volume Cost Per Click Paid Difficulty
1 mortgage 106.4K 0.22 High
2 mortgage lenders online 534 0.11 High
3 compare home mortgage loan 0 0.00 Low
4 down payment mortgage 40 0.00 Low
5 mortgages low interest rates 10 1.41 Low
6 today lowest mortgage rates 33 0.00 Low
7 loan mortgage mortgage mortgage rate 0 0.00 Low
8 dovenmuehle mortgage 3.8K 0.12 High
9 compare bank mortgage rates 118 0.00 Medium
10 va mortgage loans 2.3K 0.39 High

See More Mortgage Keywords

With these top Mortgage keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Mortgage ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Mortgage audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Mortgage audience report to give us an insight into the Mortgage audience.

Rank Interests Audience Gender Age
1 Mortgage loans 169.6M F:47.4% M:52.6% 25-34:31%
2 Commercial mortgage 6.7M F:33.8% M:66.2% 25-34:40%
3 Mortgage law 5.7M F:58.2% M:41.8% 25-34:35%
4 Mortgage calculator 3.7M F:58.6% M:41.4% 25-34:39%
5 Mortgage bank 1.1M F:45.2% M:54.8% 25-34:36%
6 Fixed-rate mortgage 657.3K F:44.1% M:55.9% 35-44:30%
7 Adjustable-rate mortgage 587.7K F:42.5% M:57.5% 35-44:27%
8 Mortgage insurance 572.1K F:51.7% M:48.3% 35-44:29%
9 Reverse mortgage 517.9K F:48.5% M:51.5% 65+:58%
10 Lenders mortgage insurance 485.4K F:56.9% M:43.1% 25-34:33%

When you create Facebook PPC ads, researching other Mortgage Facebook pages can provide you with inspiration. Here are some popular Mortgage pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Rocket Mortgage 52.5K 465 USA
2 Better Mortgage 36.0K 276 -
3 Sammamish Mortgage 389 97 -
4 Active Mortgage 2.0K 42 ENG
5 First Mortgage 2.7K 37 -
6 8Twelve Mortgage 1.6K 32 -
7 Massive Mortgage 10.1K 28 -
8 Blink Mortgage 3.3K 21 -
9 Mortgage Pros 3.1K 21 AUS
10 DDA Mortgage 369 19 USA

Through AdTargeting, we can get rich information about these Mortgage pages.

For example, Rocket Mortgage, it has got 52.5K likes and published 465 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Mortgage audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Mortgage keywords research - Adtargeting

PPC for Mortgage - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Mortgage audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Mortgage audience through user interests.

Mortgage keywords research - Adtargeting

PPC for Mortgage - tiktok

Here are some useful articles to help you market your Mortgage business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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