PPC for Medical Equipment: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Medical Equipment business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Medical Equipment
- Target Medical Equipment audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Medical Equipment and how it can boost your business.
What's PPC for Medical Equipment?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Medical Equipment business by placing Medical Equipment PPC ads in search engines, social media or on websites. But how to develop effective Medical Equipment PPC ads? Here are the steps:
5 Step Process To Creating Medical Equipment PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Medical Equipment ad, which can maximize your advertising revenue.
2. Set a Budget for Your Medical Equipment PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Medical Equipment ads ROI.
3. Target Medical Equipment Audience
You can target Medical Equipment audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Medical Equipment PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Medical Equipment PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Medical Equipment Competitors
Learning competitors' PPC strategies can help you understand the Medical Equipment audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Medical Equipment Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Medical Equipment? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Medical Equipment on Google, and they are your future customers. To get these potential customers, you need to bid on Medical Equipment keywords in AdWords (Google's advertising system) to get your Medical Equipment PPC ads to show up prominently in the search results.
Here are some high-quality Medical Equipment keywords to help you start a successful Google PPC journey.
| Rank | Medical Equipment Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | medical equipment | 49.5K | 1.87 | 95 |
| 2 | biomedical equipment | 1.9K | 0.88 | 13 |
| 3 | used medical equipment near me | 3.6K | 1.32 | 94 |
| 4 | used medical equipment for sale | 1.0K | 1.90 | 100 |
| 5 | young's medical equipment | 1.9K | 3.51 | 16 |
| 6 | medical equipment and supplies | 1.9K | 2.45 | 85 |
| 7 | durable medical equipment | 18.1K | 1.93 | 83 |
| 8 | medical equipment companies | 1.9K | 3.42 | 33 |
| 9 | durable medical equipment near me | 8.1K | 1.46 | 81 |
| 10 | drive medical equipment | 3.6K | 1.99 | 100 |
See More Medical Equipment Keywords
Also, you can use tools such as AdTargeting to monitor the Medical Equipment keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Medical Equipment website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Medical Equipment - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Medical Equipment PPC ads. On Bing, you can bid on Medical Equipment keywords for a lower price.
Here are the search volume and CPC for some of the top Medical Equipment keywords.
| Rank | Medical Equipment Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | home medical equipment stores | 41 | 0.06 | Low |
| 2 | medical equipment retailers | 12 | 0.00 | Low |
| 3 | united medical equipment | 18 | 0.00 | Low |
| 4 | cheap medical equipment supplies | 0 | 0.00 | Low |
| 5 | medical equipment rent near me | 200 | 0.00 | Low |
| 6 | medical equipment service companies | 20 | 0.00 | Low |
| 7 | used medical equipment | 978 | 0.02 | High |
| 8 | hospital medical equipment online | 0 | 0.00 | Low |
| 9 | medical equipment devices | 40 | 0.03 | Medium |
| 10 | free used medical equipment | 565 | 0.01 | High |
See More Medical Equipment Keywords
With these top Medical Equipment keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Medical Equipment ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Medical Equipment audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Medical Equipment audience report to give us an insight into the Medical Equipment audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Medical drama | 69.4M | F:68.9% M:31.1% | 25-34:40% |
| 2 | Telecommunications equipment | 123.3M | F:35.5% M:64.5% | 25-34:40% |
| 3 | Immunity (medical) | 60.9M | F:58.2% M:41.8% | 25-34:32% |
| 4 | Sports equipment | 61.9M | F:37.6% M:62.4% | 25-34:39% |
| 5 | Medical diagnosis | 36.8M | F:70.5% M:29.5% | 25-34:28% |
| 6 | Heavy equipment | 61.1M | F:14% M:86% | 25-34:36% |
| 7 | Medical school | 35.6M | F:48.1% M:51.9% | 25-34:35% |
| 8 | Audio equipment | 51.7M | F:14.1% M:85.9% | 25-34:42% |
| 9 | Emergency medical services | 28.9M | F:58.5% M:41.5% | 25-34:36% |
| 10 | Cricket clothing and equipment | 29.0M | F:5.2% M:94.8% | 25-34:50% |
When you create Facebook PPC ads, researching other Medical Equipment Facebook pages can provide you with inspiration. Here are some popular Medical Equipment pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Hart Medical Equipment | 2.6K | 111 | - |
| 2 | 247 Medical Equipment LLC | 1.2K | 41 | - |
| 3 | Jackson Medical Equipment | 152 | 29 | - |
| 4 | Pro-Medical Equipment | 1.4K | 15 | - |
| 5 | Meditrac Medical Equipment Ltd. | 4.3K | 35 | CAN |
| 6 | InHome Oxygen & Medical Equipment | 988 | 24 | - |
| 7 | Celltron Electro Medical Equipment | 12.4K | 16 | - |
| 8 | Health+ Medical Equipment and Supplies | 2.6K | 23 | - |
| 9 | Capital Pharmacy and Medical Equipment | 459 | 54 | USA |
| 10 | Tri City Home Medical Equipment | 425 | 28 | - |
Through AdTargeting, we can get rich information about these Medical Equipment pages.
For example, Hart Medical Equipment, it has got 2.6K likes and published 111 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Medical Equipment audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Medical Equipment - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Medical Equipment audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Medical Equipment audience through user interests.
PPC for Medical Equipment - tiktok
Here are some useful articles to help you market your Medical Equipment business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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