PPC for Medical Equipment - Essential Tips & Platforms to Increase Sales

PPC for Medical Equipment: Essential Tips & Platforms to Increase Sales

Medical Equipment keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Medical Equipment business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Medical Equipment
  • Target Medical Equipment audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Medical Equipment and how it can boost your business.

Table of Contents:

What's PPC for Medical Equipment?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Medical Equipment business by placing Medical Equipment PPC ads in search engines, social media or on websites. But how to develop effective Medical Equipment PPC ads? Here are the steps:

5 Step Process To Creating Medical Equipment PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Medical Equipment ad, which can maximize your advertising revenue.

2. Set a Budget for Your Medical Equipment PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Medical Equipment ads ROI.

3. Target Medical Equipment Audience

You can target Medical Equipment audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Medical Equipment PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Medical Equipment PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Medical Equipment Competitors

Learning competitors' PPC strategies can help you understand the Medical Equipment audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Medical Equipment Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Medical Equipment? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Medical Equipment on Google, and they are your future customers. To get these potential customers, you need to bid on Medical Equipment keywords in AdWords (Google's advertising system) to get your Medical Equipment PPC ads to show up prominently in the search results.

Here are some high-quality Medical Equipment keywords to help you start a successful Google PPC journey.

Rank Medical Equipment Keywords Search volume Cost Per Click Paid Difficulty
1 medical equipment 49.5K 1.87 95
2 biomedical equipment 1.9K 0.88 13
3 used medical equipment near me 3.6K 1.32 94
4 used medical equipment for sale 1.0K 1.90 100
5 young's medical equipment 1.9K 3.51 16
6 medical equipment and supplies 1.9K 2.45 85
7 durable medical equipment 18.1K 1.93 83
8 medical equipment companies 1.9K 3.42 33
9 durable medical equipment near me 8.1K 1.46 81
10 drive medical equipment 3.6K 1.99 100

See More Medical Equipment Keywords

Also, you can use tools such as AdTargeting to monitor the Medical Equipment keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Medical Equipment website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Medical Equipment keywords research - Adtargeting

PPC for Medical Equipment - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Medical Equipment PPC ads. On Bing, you can bid on Medical Equipment keywords for a lower price.

Here are the search volume and CPC for some of the top Medical Equipment keywords.

Rank Medical Equipment Keywords Search volume Cost Per Click Paid Difficulty
1 home medical equipment stores 41 0.06 Low
2 medical equipment retailers 12 0.00 Low
3 united medical equipment 18 0.00 Low
4 cheap medical equipment supplies 0 0.00 Low
5 medical equipment rent near me 200 0.00 Low
6 medical equipment service companies 20 0.00 Low
7 used medical equipment 978 0.02 High
8 hospital medical equipment online 0 0.00 Low
9 medical equipment devices 40 0.03 Medium
10 free used medical equipment 565 0.01 High

See More Medical Equipment Keywords

With these top Medical Equipment keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Medical Equipment ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Medical Equipment audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Medical Equipment audience report to give us an insight into the Medical Equipment audience.

Rank Interests Audience Gender Age
1 Medical drama 69.4M F:68.9% M:31.1% 25-34:40%
2 Telecommunications equipment 123.3M F:35.5% M:64.5% 25-34:40%
3 Immunity (medical) 60.9M F:58.2% M:41.8% 25-34:32%
4 Sports equipment 61.9M F:37.6% M:62.4% 25-34:39%
5 Medical diagnosis 36.8M F:70.5% M:29.5% 25-34:28%
6 Heavy equipment 61.1M F:14% M:86% 25-34:36%
7 Medical school 35.6M F:48.1% M:51.9% 25-34:35%
8 Audio equipment 51.7M F:14.1% M:85.9% 25-34:42%
9 Emergency medical services 28.9M F:58.5% M:41.5% 25-34:36%
10 Cricket clothing and equipment 29.0M F:5.2% M:94.8% 25-34:50%

When you create Facebook PPC ads, researching other Medical Equipment Facebook pages can provide you with inspiration. Here are some popular Medical Equipment pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Hart Medical Equipment 2.6K 111 -
2 247 Medical Equipment LLC 1.2K 41 -
3 Jackson Medical Equipment 152 29 -
4 Pro-Medical Equipment 1.4K 15 -
5 Meditrac Medical Equipment Ltd. 4.3K 35 CAN
6 InHome Oxygen & Medical Equipment 988 24 -
7 Celltron Electro Medical Equipment 12.4K 16 -
8 Health+ Medical Equipment and Supplies 2.6K 23 -
9 Capital Pharmacy and Medical Equipment 459 54 USA
10 Tri City Home Medical Equipment 425 28 -

Through AdTargeting, we can get rich information about these Medical Equipment pages.

For example, Hart Medical Equipment, it has got 2.6K likes and published 111 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Medical Equipment audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Medical Equipment keywords research - Adtargeting

PPC for Medical Equipment - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Medical Equipment audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Medical Equipment audience through user interests.

Medical Equipment keywords research - Adtargeting

PPC for Medical Equipment - tiktok

Here are some useful articles to help you market your Medical Equipment business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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