PPC for Marketing: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Marketing business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Marketing
- Target Marketing audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Marketing and how it can boost your business.
What's PPC for Marketing?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Marketing business by placing Marketing PPC ads in search engines, social media or on websites. But how to develop effective Marketing PPC ads? Here are the steps:
5 Step Process To Creating Marketing PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Marketing ad, which can maximize your advertising revenue.
2. Set a Budget for Your Marketing PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Marketing ads ROI.
3. Target Marketing Audience
You can target Marketing audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Marketing PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Marketing PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Marketing Competitors
Learning competitors' PPC strategies can help you understand the Marketing audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Marketing Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Marketing? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Marketing on Google, and they are your future customers. To get these potential customers, you need to bid on Marketing keywords in AdWords (Google's advertising system) to get your Marketing PPC ads to show up prominently in the search results.
Here are some high-quality Marketing keywords to help you start a successful Google PPC journey.
| Rank | Marketing Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Marketing | 1.7M | 1.17 | 11 |
| 2 | direct response marketing | 6.4K | 9.84 | 13 |
| 3 | agile marketing | 5.7K | 9.94 | 17 |
| 4 | marketing week | 10.0K | 6.67 | 2 |
| 5 | online marketing agency | 25.0K | 6.50 | 13 |
| 6 | marketing 5.0 | 13.7K | 0.35 | 80 |
| 7 | b2c marketing | 5.6K | 3.79 | 9 |
| 8 | digital marketing consultant | 9.6K | 5.34 | 24 |
| 9 | b2b marketing | 64.5K | 5.73 | 31 |
| 10 | digital marketing agency | 119.0K | 3.70 | 39 |
See More Marketing Keywords
Also, you can use tools such as AdTargeting to monitor the Marketing keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Marketing website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Marketing - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Marketing PPC ads. On Bing, you can bid on Marketing keywords for a lower price.
Here are the search volume and CPC for some of the top Marketing keywords.
| Rank | Marketing Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | marketing campaigns small business | 0 | 0.00 | Low |
| 2 | internet music marketing | 10 | 0.00 | Low |
| 3 | marketing officer responsibilities | 10 | 0.00 | Low |
| 4 | intrnet marketing | 10 | 0.00 | Low |
| 5 | examples marketing programs consumer incentive | 0 | 0.00 | Low |
| 6 | i9nternet marketing | 0 | 0.00 | Low |
| 7 | marketing versus advertising | 16 | 0.00 | Low |
| 8 | digital marketing strategy plan | 25 | 0.00 | Low |
| 9 | create email marketing | 29 | 0.70 | Medium |
| 10 | moblie marketing | 10 | 0.00 | Low |
See More Marketing Keywords
With these top Marketing keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Marketing ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Marketing audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Marketing audience report to give us an insight into the Marketing audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Marketing | 712.1M | F:43% M:57% | 25-34:37% |
| 2 | Promotion (marketing) | 329.2M | F:46.8% M:53.2% | 25-34:38% |
| 3 | Viral marketing | 282.6M | F:36.8% M:63.2% | 25-34:38% |
| 4 | Digital marketing | 175.7M | F:37.4% M:62.6% | 25-34:40% |
| 5 | Social media marketing | 99.2M | F:42.6% M:57.4% | 25-34:41% |
| 6 | Marketing communications | 50.0M | F:36.3% M:63.7% | 25-34:41% |
| 7 | Influencer marketing | 38.9M | F:49.3% M:50.7% | 25-34:39% |
| 8 | Marketing strategy | 17.3M | F:46.4% M:53.6% | 25-34:38% |
| 9 | Email marketing | 17.0M | F:43.1% M:56.9% | 25-34:41% |
| 10 | Content marketing | 16.3M | F:42.8% M:57.2% | 25-34:42% |
When you create Facebook PPC ads, researching other Marketing Facebook pages can provide you with inspiration. Here are some popular Marketing pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Marketing 929 | 20 | 38 | - |
| 2 | Marketing 360 | 41.4K | 26 | - |
| 3 | Marketing | 24 | 16 | - |
| 4 | 99 Marketing | 67.6K | 17 | AUS |
| 5 | 360 Marketing | 444 | 17 | - |
| 6 | 4080 Marketing | 1.4K | 305 | USA |
| 7 | Marketing01 | 5.0K | 199 | ITA |
| 8 | Marketing | 1 | 15 | - |
| 9 | Internet Marketing & Affiliate Marketing Education | 242 | 46 | - |
| 10 | Music Marketing | 9.0K | 558 | - |
Through AdTargeting, we can get rich information about these Marketing pages.
For example, Marketing 929, it has got 20 likes and published 38 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Marketing audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Marketing - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Marketing audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Marketing audience through user interests.
PPC for Marketing - tiktok
Here are some useful articles to help you market your Marketing business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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