PPC for Management: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Management business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Management
- Target Management audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Management and how it can boost your business.
What's PPC for Management?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Management business by placing Management PPC ads in search engines, social media or on websites. But how to develop effective Management PPC ads? Here are the steps:
5 Step Process To Creating Management PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Management ad, which can maximize your advertising revenue.
2. Set a Budget for Your Management PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Management ads ROI.
3. Target Management Audience
You can target Management audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Management PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Management PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Management Competitors
Learning competitors' PPC strategies can help you understand the Management audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Management Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Management? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Management on Google, and they are your future customers. To get these potential customers, you need to bid on Management keywords in AdWords (Google's advertising system) to get your Management PPC ads to show up prominently in the search results.
Here are some high-quality Management keywords to help you start a successful Google PPC journey.
| Rank | Management Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | management | 825.3K | 0.82 | 3 |
| 2 | jira project management | 12.1K | 7.03 | 39 |
| 3 | 14 principles of management | 12.1K | 0.02 | 0 |
| 4 | order management | 15.1K | 4.46 | 21 |
| 5 | administrative management | 12.1K | 0.65 | 1 |
| 6 | agile management | 12.1K | 3.59 | 26 |
| 7 | change management process | 22.2K | 3.68 | 21 |
| 8 | prosci change management | 5.4K | 3.90 | 30 |
| 9 | management structure | 6.1K | 1.82 | 1 |
| 10 | project management life cycle | 8.1K | 5.39 | 3 |
See More Management Keywords
Also, you can use tools such as AdTargeting to monitor the Management keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Management website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Management - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Management PPC ads. On Bing, you can bid on Management keywords for a lower price.
Here are the search volume and CPC for some of the top Management keywords.
| Rank | Management Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | jpwealthmanagement | 0 | 0.00 | Low |
| 2 | management webinars | 7.9K | 0.08 | Low |
| 3 | property management income | 21 | 0.00 | Low |
| 4 | management achievements | 0 | 0.00 | Low |
| 5 | part time management | 10 | 0.00 | Low |
| 6 | behavioral management inc | 10 | 0.00 | Low |
| 7 | oakland residential management | 0 | 0.00 | Low |
| 8 | estate management work | 0 | 0.00 | Low |
| 9 | definition operations management | 10 | 0.00 | Low |
| 10 | industrial management | 72 | 0.00 | Low |
See More Management Keywords
With these top Management keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Management ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Management audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Management audience report to give us an insight into the Management audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Management | 390.9M | F:42.9% M:57.1% | 25-34:37% |
| 2 | Brand management | 47.1M | F:56.3% M:43.7% | 25-34:42% |
| 3 | Customer relationship management | 45.5M | F:42.6% M:57.4% | 25-34:38% |
| 4 | Event management | 36.7M | F:63.2% M:36.8% | 25-34:42% |
| 5 | Product management | 36.0M | F:58.6% M:41.4% | 25-34:41% |
| 6 | Elite Model Management | 34.1M | F:50.9% M:49.1% | 25-34:32% |
| 7 | Human resource management | 31.5M | F:46.3% M:53.7% | 25-34:43% |
| 8 | Project management | 26.9M | F:36.9% M:63.1% | 25-34:41% |
| 9 | Management consulting | 22.5M | F:39.1% M:60.9% | 25-34:38% |
| 10 | Risk management | 21.2M | F:35.3% M:64.7% | 25-34:34% |
When you create Facebook PPC ads, researching other Management Facebook pages can provide you with inspiration. Here are some popular Management pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Waste Management | 176.5K | 368 | USA |
| 2 | Domus Management | 301 | 143 | - |
| 3 | Evolution Management | 10.3K | 129 | - |
| 4 | Management Events | 12.9K | 127 | BEL |
| 5 | We Management | 2.4K | 103 | - |
| 6 | Canopy Management | 1.0K | 61 | USA |
| 7 | CMB Management | 2.6K | 55 | USA |
| 8 | GeekBrains.Management | 25 | 54 | - |
| 9 | Time Management | 956 | 53 | ROM |
| 10 | Management Jobs | 1.8K | 48 | NLD |
Through AdTargeting, we can get rich information about these Management pages.
For example, Waste Management, it has got 176.5K likes and published 368 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Management audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Management - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Management audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Management audience through user interests.
PPC for Management - tiktok
Here are some useful articles to help you market your Management business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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